Description
Join Us for the May Atlanta BENG Chapter Meeting
featuring Debbie Rodkin, MBA Linkedin
Debbie will speak on the topic: Cost Segregation
ITB Partners – Management Consultants
Our Business is Your Success
Last week I talked about building a foundation for success. This week I was walking the walk, immersed in the concept of building healthy cultures. I have long been interested in developing nurturing cultures, so once again I was in my sweet spot. The fun began late Monday afternoon, meeting a founding partner to talk shop and other things over cigars and Guinness Draft. One of our primary topics was the values we need to reinforce to build a better culture and company. He is a big proponent of the 5C model, but I will save that for a later date.
Tuesday morning, I facilitated the monthly meeting of the Business Executives Networking Group, The BENG. Gregg Burkhalter was the featured speaker. Greg positions himself as the LinkedIn Guy. He’s an advocate for personal branding via LinkedIn. Before the meeting, Greg told me that he’s been doing more work for corporations, helping their employees become effective LinkedIn users. I found his revelation shocking. I remember when people were reluctant to join LinkedIn. They feared their employer would see their profile and think they were looking for another job.
Greg said that employers realize that their employees are their best ambassadors. Now, they encourage their employees to become active on LinkedIn. Apparently, this has become an upgrade to many cultures. The cynic in me would say “it’s about time.” With so many people using LinkedIn, employers don’t have much choice. It makes sense to embrace LinkedIn, gaining leverage through their employees’ accounts. At least it seems to be a positive step in the right direction
Wednesday evening, I enjoyed a cigar and a beer, or two, with a millennial friend, Chris. Chris and I met through a mutual friend. He was about to publish his book on millennial happiness and I had just published mine. He’s since built a consulting career as an expert on the millennial condition. Our meeting was meant as check-in and catch-up. Chris said that he’d recently completed a presentation to Google and delivered a Ted talk. Currently, he’s moving beyond Millennials to the larger population of career professionals. Eventually, we moved on to discuss the similarities and differences between Millennials and Baby Boomers from a cultural perspective. Chris, like me, is involved in helping companies create more effective cultures.
Thursday morning, after closing a deal to recruit another consultant, I moderated our Executive Leadership Team meeting. Although I facilitate these meetings, I try to avoid dominating the discussions. I want to ensure that everyone’s voice heard and respected. From a leadership perspective, I like Nelson Mandela’s example, be the last one to speak. I believe these values are appropriate for our culture.
Later that afternoon I met a potential client whose company is going through Chapter 11 reorganization. I was referred to them to help engineer a turnaround. The meeting was mostly a “getting to know you” session. It seemed to be dragging on until I asked their opinion about what needed to be done. The meeting became much more productive after that. The CEO became animated about the need to penetrate a different segment of the market. She told me that their primary business development function was her networking through trade associations. They weren’t doing much of anything in the way of electronic
Friday, I facilitated our monthly member’s meeting. The speaker was Josh Sweeney of Epic Culture. Epic Culture works with companies to build better cultures and thereby, improve performance. The topic of his conversation was “Culture First Hiring.” In other words, focus on
It isn’t often that I’m able to spend an entire week working on my favorite issue. Building a healthy culture is most gratifying. Yes, it was a good week!
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ITB PARTNERS
Gregg Burkhalter, “The LinkedIn Guy” presents to the BENG Atlanta Chapter, March 12, 2019. Gregg is an awesome presenter who always delivers! In every presentation, he brings new tips and techniques to make your LinkedIn profile best represent your personal brand.
ITB PARTNERS
Lately, it seems I spend much of my time reflecting on my career. No, I am not going through a midlife crisis, I’ve passed that stage. I believe it’s due to the coaching and mentoring time I spend with my consultants. It must be a natural result of my leadership responsibilities. As I work with my consultants, listening to their issues, my mind unlocks memories of similar situations I experienced. I’m certain this is not uncommon as it is just the way our minds work. Happily, I am pleased to be able still, to tap into that reservoir of knowledge. The added benefit is that it helps me empathize with these folks. I have learned a great amount of useful information during my career, and I am happy to share that learning with my consultants.
The good news is that I’m still learning. I am becoming more productive by developing new skill sets and sharpening existing skills. Especially my listening skills. It’s not just understanding what is being said, but more importantly, its about picking up cues to understand what’s not said. I have learned that the seminal issue is often blurred, obscured by biases and faulty self-talk. Empathy is an added benefit of improving my listening skills which help to better understand the needs of my team.
I’ve learned that coaching is more effective if I can work around one’s logic filters. If the message can be internalized at an emotional level there’s greater likelihood that one will act on the message. Turning experience into stories is an effective way to create a lasting impression. Stories carry the weight of credibility if they come from one’s personal experience. My advice is supported by authenticity and the passion I display reliving a personal experience. I consider it “the concept of connecting with impact.” My natural predisposition is to use humor whenever possible, especially self-deprecating humor.
I have the pleasure of working with highly-skilled professionals who have established impressive careers. They have all the skills necessary to become successful consultants even if they don’t recognize the full potential of those skills. My mission is to train and motivate them to become effective freelancers by developing the skills they need now. My strategy is to turn my experience, the good, the bad, and the ugly, into stories to help them learn how to achieve their goals.
Many in our group are accomplished independent consultants with ten to twenty years of experience. They’re a tremendous resource and a big help to me. However, we’re attracting new members who left their corporate careers to become freelancers. They are highly-skilled, highly-competent professionals, that are unclear on the requirements to build their businesses. Naturally, I spend a lot of time coaching these folks on prospecting for gigs and closing deals. The objective is to position them as “Thought Leaders,” or “Subject Matter Experts.” The skills needed to become recognized as a Thought Leader include:
Some of these skills come naturally to our new consultants. Others are adept in each of these areas. But some need a lot more help in one or more of these skill-sets. I remember when I made my exit from the corporate world. My public speaking skills were above average, however, my networking and writing skills weren’t ready for prime time. That is not to say they were poor, but they weren’t polished enough to be an asset.
Now, my role is to start new members on the right path. It isn’t easy for some, so I encourage them to take small steps. Presenting at our monthly Members Meeting is an important step supported by a friendly room. Likewise, we have a supportive team to help one gain the skills to write interesting blog posts. These small steps help one to gain experience and confidence. Small steps lead to longer strides and then to leaps and bounds. Appealing to one’s emotional hot-button is the trigger I use to help them make that first small step.
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Jim Weber, Managing Partner
ITB PARTNERS
Tue, November 13, 2018
7:30 AM – 9:30 AM EST
Networking meetings can become stale and boring over time. When this happens attendance will decrease and the networking group risks becoming irrelevant. This point was on my mind as I planned our ITB Partners monthly Members meeting for Friday, October 19. We have an excellent speaker scheduled to talk about selling skills for small business owners and entrepreneurs. Her presentation is highly relevant to our members. So, I saw an opportunity to build on that theme and address one of my pet peeves. I decided to modify our standard agenda to accommodate a contest to reward the best elevator pitch. My thinking is two-fold; first to support salesmanship as the theme of the meeting, and secondly, to reinforce the importance of an effective elevator pitch.
Helping our members understand the importance of a well-crafted elevator pitch is important. Also, its an opportunity to have some fun at our meeting, while ensuring that it’s informative and productive. So what is an elevator pitch? The name itself is a metaphor for a short but highly effective positioning statement. The analogy is that if you’re sharing an elevator ride with someone, say for 30 seconds, how would you respond if asked “what do you do?” An elevator pitch is similar to a positioning statement, also known as an Executive Summary at the beginning of a resume. It should be memorable, believable, and interesting enough to generate a follow-up discussion or meeting.
I’m a big believer in positioning statements; whether it’s for a brand, a resume, or especially as an elevator pitch. This goes back to my days in corporate planning where I learned the value of a coherent positioning statement. One should never underestimate the ability of a positioning statement to focus the organization on its strategic goals. It is difficult for me to get past a poorly constructed Executive Summary on a resume. I have my doubts that job seekers fully appreciate the importance of this paragraph. It’s the candidate’s personal positioning statement, indicating their career interest and unique selling proposition. If the Executive Summary is compelling, the reader will have a greater interest in a closer examination of the resume. If not, it may wind up in the circular file.
When I provide resume coaching advice, I always begin with the Executive Summary. My counsel is to define yourself in the first sentence by stating your career level, your functional discipline, and your principal industry experience. The follow-on sentences can provide additional detail to address one’s particular skill sets. For example, if you are proficient at bringing new products to market, or revitalizing legacy brands, those strengths would be important follow-on statements.
So, why is an elevator pitch so important? If you are engaged in networking as a means of landing a great job or to generate more sales, you need an effective sales pitch. When meeting strangers, your elevator pitch is an effective way to establish a connection. It is a tool to help you recruit evangelists for your brand. Evangelists become a force multiplier, leveraging your business development efforts. They can connect you with people looking for your services. It is meant to capture the imagination of a prospective client, and to establish you as a viable referral for people in your network. If your elevator pitch is memorable, you will be remembered! Your elevator pitch communicates a rationale to consider you as a potential employee or service provider. The quality of your sales pitch is a vital component closing the deal. It should be memorable, so the construction of your elevator pitch must be clear, easy to understand.
At the most fundamental level, an elevator pitch describes who you are, who you help, and why your services are needed. Your elevator pitch is your personal positioning statement. It is short and to the point, and hopefully interesting. In some respects, it is a conversation starter, intended to generate requests for more information. A good elevator pitch will identify your target market, the prospective client’s problem, and how your company solves those problems. Your elevator pitch is important, so make an effort to develop an effective pitch. Practice your pitch! Use it! Refine it!
Hello, I am Jim Weber. I connect good people with great job opportunities! My clients are leaders of mid-cap companies who need C-level professionals to achieve their goals.
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Your feedback helps me continue to publish articles that you want to read. Your input is important to me so; please leave a comment.
Jim Weber, Managing Partner
ITB PARTNERS
Thank you for visiting our blog.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is important to me so; please leave a comment.
Jim Weber, Managing Partner
ITB PARTNERS
Jim.Weber@itbpartners.com
I enjoyed “the most interesting man in the world” advertising campaign for Dos Equis beer. It was a big hit that inspired many Internet memes and skits on Saturday Night Live. Everyone could identify with that theme. From what I understand, it was successful as the brand saw year-over-year sales increases in the face of overall declining US beer consumption. Of course, that was when actor Jonathan Goldsmith played the debonair gentleman with a lifetime of memorable experiences and beautiful women at his side. His replacement, French actor Augustin Legrand, not so much. Ultimately that campaign was scrubbed in 2018.
I cannot claim to be the most interesting man in the world, however, for two hours on Thursday I was one of four interesting people. It was during that time then I stumbled on a novel if not completely new networking technique. The title of the event is “lunch with four interesting people.” Our host, let’s call him John, is a wealth management executive with one of the larger banks in the area. He has been conducting this luncheon once a month for the past 18 months. His lunches are by invitation only, referrals from prior guests. The idea is to become acquainted with one another on a personal level. Unlike most networking events, it isn’t overtly business-related, even though we all spoke to some extent about our occupations.
I arrived at noon, and John’s administrative assistant escorted me to a private room where I met John and the other guests. When everyone was seated, the administrative assistant thanked us all for attending the luncheon and then made her exit. At that time, John thanked us again for accepting his invitation and provided background on the concept. As opposed to more traditional business networking events the overall point of this luncheon is designed to resemble a cocktail party. The structure is spontaneous, allowing each of the participants to ask questions of one another to keep the conversation moving. To minimize wasted time ordering from the menu, we chose our meal days before the event. The only decision we had to make was choosing our beverage and dessert.
John explained that due to a very severe encounter with cancer he had come to realize the value of nurturing personal relationships. The concept of lunch was a result of his epiphany. He began with his story which was very compelling. As it turns out, we have a few things in common. We are about the same age, sporting full heads of silver hair. We are transplants to Atlanta whereas the other guests grew up in the area. Additionally, we are military brats; his father having served in the Navy while mine served in the Air Force.
When John was finished providing his background, he went around the table clockwise, asking a question of each guest, to begin the presentation of their personal story. Each guest received a different inquiry, so there was no way to prepare an initial response. The other guests were encouraged to ask questions of the presenter to keep the conversation going. It was like a cocktail party, much less structured and improvisational. Two of the other guests, one a female, were probably in their early to mid-40s, and the other was closer to my age. The lady at the table is a television producer, whereas the two gentlemen are attorneys.
I was the last to reveal my background. John asked me, “if you were to send a letter to your younger self, what would it say?” Although I didn’t expect that question, I was prepared to answer as I had pondered that thought many times over the years. I said that I would encourage my younger self to come to Atlanta early in my career and to avoid corporate moves of questionable value. That led to questions of where I grew up, my favorite place to live, and advice on interacting with grown children.
At the end of the meeting, one of the servers took a group photo, and John encouraged us to refer someone for the October luncheon.
I spend a great deal of my time networking, but I found this meeting to be most refreshing, as it was about making new friends. If it leads to business opportunities, then that would be an added benefit. For anyone looking for a different twist on building a network, I recommend that you consider this concept.
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I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is important to me so; please leave a comment.
Jim Weber, Managing Partner
ITB PARTNERS
Jim.Weber@itbpartners.com
I don’t mind an early morning drive to Canton Georgia to meet with one of my coaching clients. Actually, I’m happy to make the trek. So, I made my obligatory visit to have breakfast with Tom on Friday morning. Of all the consultants I coach, Tom seems to struggle the most. This is the sixth time I’ve met with him in the past year and I must say that I am frustrated too.
Prior to our meeting, I gave considerable thought to my strategy for this coaching session. I have known Tom for almost 15 years, and I consider him a friend. I needed to find the proper mix of listening and inquiry to understand his problem and offer suggestions for possible solutions. I knew that active listening would occupy the bulk of our meeting.
Tom arrived and got right to get to the point. We hadn’t even ordered our breakfast when he told me that he needed to find a small group to ensure his success. Although I didn’t react to his comment, I recognized the irony as he is part of a small group. I pushed that thought into the back my mind for further consideration.
Naturally, given his opening salvo, I asked him for more clarification to better understand his thinking. Having had a lot of coaching experience, I know that the initial problem statement is seldom ever the real issue. It is usually a conversation starter, otherwise, he would’ve been a position to solve his own issues. To be fair, Tom’s opening statement was really one of the symptoms of the problem to be addressed. I knew it would take me a while to get to the actual problem.
He went on to say that through his work with his primary client he met a commercial real estate developer who engaged him in a conversation about doing business development work on their behalf. He also mentioned that he had received an inquiry about writing a training program for a restaurant company based in New York. That opportunity was as a referral from a friend. He then mentioned the need to have other contacts who could take on some of his workload so that he could become more productive and solicit other projects. It was at this point that Tom told me that his real strength and interest is project execution. The significance of that revelation was better understood later in our conversation.
When Tom finished his opening statement, I asked him for an update on his primary contract. He said that his client is having a banner year, on track to generate three times the revenue of 2017. Their recovery is creating stress, however as they are having difficulty finding reliable subcontractors to perform their work. Some of what he spoke about relates to the principal’s lack of executive skills, which we had previously discussed. This is a recurring theme in our discussions as there is a clear opportunity to expand his engagement into more strategic issues. Naturally, I inquired about his ability to expand the conversation in that direction.
I learned that Tom’s role with this client is a lot more tactical than strategic. I thought he was a project manager, with multiple projects under his supervision. I was surprised to learn that he is a site manager, one of many, reporting to a project manager. Reflecting on his earlier point about his strength in project execution, I began to gain clarity about the fundamental problem. Finally, we were closing in on the real issue. Tom is stuck in a situation where he has little influence and is underpaid compared to his potential. In some ways, this came as a surprise to me, but overall, not so much. His frustration is understandable.
Tom’s consulting project has turned into a low-level supervisory job. This is a bad place to be for an independent consultant. The question is how to recover? Clearly, the client doesn’t have enough confidence in Tom to work with him at a strategic level. We need to find a way to re-introduce Tom to the owners.
One possible solution is an indirect approach whereby he encourages the principal to engage in one of our networking groups. This would give him an opportunity to meet other professionals, gain exposure for his business, and identify ways to develop his professional skills. This might be a useful solution to help Tom develop greater strategic awareness as well.
Thank you for visiting our blog.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me so; please leave a comment.
Jim Weber, Managing Partner
ITB PARTNERS
Jim.Weber@itbpartners.com
Do you ever wonder why a series of related events seem to converge at about the same time? It is funny how life can unfold. I experienced one of those convergences this week.
I can’t remember the exact date when I last saw Tom. I know it’s been at least three years, maybe more. I remember that it was a networking event over scotch and cigars at Prohibition, a popular watering hole in Buckhead. As I’ve said before, my favorite way to conduct business is in a relaxed atmosphere, with a fine cigar and a cocktail. Indeed, Tom and I have that in common.
I first came to know Tom someplace around 2005. We were both members of the Marietta Chamber of Commerce and the Georgian Club. He owned a business that supported network systems and all things IT related. He’s always been an active net-worker, facilitating multiple groups, and participating in others.
Fortunately, I have remained on Tom‘s mailing list, following his activities even if I haven’t been able to participate. We are connected on LinkedIn, so it wasn’t much of a surprise when he reached out to me this week. I was delighted to hear from him as he was on my call list too. We agreed to meet on Thursday evening at Cigar City Club in Sandy Springs.
Cigar City is another of my favorite places because of its location and ambiance. Even though I visit Cigar City just a few times each year, I am never disappointed. On the other hand, Tom is a regular. In fact, he has his own perch. He knows everyone at the club and they know him. That comes as no surprise as Tom knows everyone in Atlanta. At least it seems that he does. He’s just that kinda guy, smart, affable, and very engaging.
We arrived at the same time, chose our cigars, ordered drinks, and planted ourselves in Tom‘s favorite spot on the patio. As one could imagine we had a lot of catching up to do, beginning with an update on our businesses. Tom said that business was good but could always be better. I said, “I can relate to that.” He went on to say that he’s concerned that he may lose his largest account due to its acquisition. That would be a big blow to his business. He told me about some personal issues which required him to dial back his networking activities and that his groups had run their course. Now he is motivated to re-engage. Well, I knew had the solution to his situation.
I thanked Tom for reaching out to me, as I had a lot of news for him as well. I began with the expansion of my business to support freelance consultants and that I was facilitating the Atlanta Chapter of the Business Executives Networking Group (BENG). It was about that time that Tom‘s girlfriend arrived, adding a whole new dynamic to the discussion.
She is also in the IT field, doing project management work for a large global manufacturer with offices in Atlanta. After she made her introduction, Tom told her that she needed to hear about ITB Partners. That led to a very productive and interesting exchange, so much so that it even peaked Tom‘s interest.
When the business updates were behind us, the evening turned to talk about personal interests and opportunities. Before I knew it, it was past 8 o’clock, time to make my exit. If I had any less discipline I could easily have fired up another cigar and ordered my third cocktail. If I had done so, I probably would have needed an Uber driver to take me home, resulting in a wasted Friday. As I had a 9:00 a.m. coffee meeting, which was rescheduled from the original meeting last week, self-control was required.
Thanks to my timely departure I was able to make Friday’s coffee meeting. My appointment was with a gentleman I met at the August BENG meeting. A Scrum Master with impeccable credentials, he has been in job search since the beginning of the year. As we talked about his career interests and how I might be helpful, I reflected on the prior evening with Tom and his girlfriend. Everything came together. They would be excellent contacts! Convergence.
The older I become, the less I believe in coincidences.
Thank you for visiting our blog.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me so; please leave a comment.
Jim Weber, Managing Partner
ITB PARTNERS
Jim.Weber@itbpartners.com