New Century Dynamics Executive Search is pleased to announce that Jim Weber has landed an Exclusive Search to find a VP of Marketing for a Midwestern-based Casual Dining Brand. This is an established, but growing franchising company looking for a seasoned Restaurant Marketing Professional to lead the Marketing Function. This position reports to the CEO.
Position Summary:
The VP/Director of Marketing will direct and oversee the Marketing department. The role reports to the CEO and serves as the Brand Leader for The Brand. This role has oversight responsibility to design, implement and monitor effective marketing strategies that align with our business goals. The Successful Candidate plays a significant role in shaping the company’s strategic marketing planning and ensures strategies contribute to the company’s long-term success.
Essential Functions:
Leads overarching brand strategy and initiative calendar of consumer-desired programs to support strategic goals and increase brand awareness.
Defines brand positioning in the marketplace, brand objectives for short- and long-term growth, and strategies and tactics to achieve growth.
Has a clear vision for the business; maintains a strategic perspective for concept development and enhancement. Generates and encourages breakthrough ideas to promote the development of the organization and its team members.
Uncompromising commitment to the guest experience; consistently seeks to improve guest satisfaction and understand core customer needs. Conducts consumer research and utilizes feedback to increase guest experience and identify challenges and opportunities for growth.
Skilled at the development and implementation of alternative strategies when faced with challenging environments; capable of completing key assignments and devising effective alternatives when roadblocks appear.
Ensures effective and efficient marketing, branding, and communications strategies across all channels.
Drive marketing ROI and performance through a result-driven approach, continually testing and evaluating new modern marketing opportunities and reporting results of programs.
Maximize marketing results across a variety of channels and vehicles. Utilize data/analytics to understand customer behavior, determine customer personas, and develop a comprehensive set of marketing programs.
Generate a clear view of our competitive landscape and positioning strategies. Identify opportunities to reach new market segments and expand market share.
Owns brand framework and visual identity.
Leads menu innovation strategy and menu engineering.
Conducts consumer research and understanding of core customer needs. Identifies challenges and opportunities for growth.
Prepares regular reports and presentations on marketing metrics for the CEO.
Oversees marketing team including team development. Sets current and long-term goals for the marketing team.
Designs and reviews the Marketing department’s budget.
Prioritizes marketing projects and allocates resources accordingly.
Forecasts hiring needs for the Marketing department
Participates in the quarterly and annual planning of the company’s objectives
Oversees Marketing expenses/allocations and regularly updates monthly projected sales.
Qualifications and Experience:
Proven work experience as a VP of Marketing, Marketing Director, or another senior role.
Demonstrable experience designing and implementing successful marketing campaigns.
Experience with Google Ads, Facebook, Instagram YouTube, and other social platforms.
Experience with SEO marketing and optimizing content for landing pages.
Experience with content management software and digital marketing tools and techniques.
Strong leadership skills.
Please contact Jim Weber with your interests or referrals.
All communication, whether written, oral, or electronic should be addressed to:
Consumers are at the forefront of the eco-friendly revolution. Multiple studies have revealed what many business owners already know — customers prioritize sustainability. For aspiring entrepreneurs, this means you need to prioritize sustainability, too. You also need to be prepared for the questions that customers might ask about your sustainable business practices. Today, New Century Dynamics Executive Search goes over seven important points that will reveal your business’s commitment to sustainability.
“Where is this product sourced from?”
Where a product comes from often determines whether or not it is sustainable. Products that are delivered via long-distance shipping, for example, contribute to carbon emissions. You can avoid this by sourcing products from local suppliers.
“How does your business benefit the ecosystem?”
Some customers care about specific elements of sustainability, such as the ecosystem. You can answer this question with marketing materials that highlight how your business practices are benefiting the environment. Be specific when you describe and market these benefits.
“Does your business use sustainable products?”
Customers know that sustainability requires a long-term commitment from a business. They want to know that you’re using sustainable products in your daily operations. These products might be pricier than traditional items, but they’re a worthwhile expenditure — and customers will be reassured to know that your business’s commitment to the environment includes sustainable purchasing practices.
“How are you reducing paper waste?”
Paper waste is a major cause of pollution, and well-informed customers will want to know that you’re actively fighting this problem. You can address the issue by replacing your paper invoices with electronic invoices. An electronic invoice system will also allow you to create an invoice with a premade template. Simply customize it with your logo and add any text or colors that you’d like.
“Was your business founded on sustainable business practices?”
You might be asked whether your company has always maintained sustainable business practices. It’s okay if the answer is no — it’s better to dive in and start your business than it is to waste time and aim for perfection. If you’re ready to get started, establishing an LLC is a great place to start. You can start yours with help from a formation service, and you’ll be able to take advantage of less paperwork and minimized liability. However, not all formation services are the same, so check BestLLCServices.com reviews to make sure you’re getting the best deal available.
“How did you learn about sustainable business practices?”
Your successful implementation of sustainable business practices might inspire others to start their own sustainable businesses — and they’ll likely have questions. You can help other entrepreneurs by sharing the resources and research that helped you learn about sustainability.
“How do you balance profit with sustainable practices?”
Balancing sustainability and profit is often a concern for new business owners, and customers who are interested in your business model might ask about it. You can tell them that sustainability often helps businesses grow and generate greater revenue.
Have Answers Ready and Have a Plan for Sustainability
Building genuine connections with your clientele is the key to ensuring your business’s long-term success. Customers who are invested in your business will want to know more about it, and they may ask any of the aforementioned questions. You can strengthen customer relationships by answering honestly and maintaining sustainable practices such as electronic invoicing.
New Century Dynamics Executive Search is focused on providing Retained Search for the Service Industry: Segments of interest include Food Service Distribution, Restaurant and Hospitality, and Retail. Call 770-354-2817.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me, so please leave a comment.
We asked those at Flex HR which top HR trends they think we’ll see in 2023, and they had a lot to share about the ever-shifting workplace landscape. Take a look at the top 10 trends below.
One main trend that is on the rise is for businesses to outsource HR. There are many reasons for this, including that it saves a company valuable time, resources, and money, and can ensure the company is in compliance with laws and regulations.
It can be helpful to have a fresh, outside perspective, especially from a company that focuses on excelling in human resources.
As many workers have left the workplace or quit their jobs for more flexible opportunities with higher pay, many companies have lost a substantial number of workers.
This has also created a general labor shortage in certain industries such as durable goods manufacturing, wholesale trade, retail trade, education, and health services.
In the new year, these industries will need to work hard to recruit to make up for these shortages; however, companies will need to get creative with their recruiting tactics to attract qualified candidates.
3. Compensation Changes
Inflation has brought many economic challenges, especially for employers as they struggle to keep up. Employees need raises, but raising everyone’s salary at once will cause the business to suffer.
Businesses will need to create compensation plans in the new year which address inflation and economic challenges.
Another possible change to compensation will be whether businesses choose to pay employees more based on their performance. The 2022 Lattice survey found that “65% of employees ranked work performance as one of the most important factors they want to be tied into their compensation.” Many HR professionals are working with business leaders to create plans to do just that.
4. The Need to Navigate Legal Complexities
As more states set up laws to override FLSA, to be exempt from pay thresholds, and add paid sick leave or disability pay requirements, businesses will need to plan financially to comply.
These new laws will pose unique challenges for multi-state employers, as they may need separate pay plans and structures in every state! This is yet another reason organizations are outsourcing to HR firms like Flex HR that understand these complex law changes.
5. Combating the Great Resignation (Still!)
In an effort to retain employees and battle the continuing trend of resignation, HR departments and firms will need to focus on meeting the new expectations and needs of employees.
The pandemic brought the need for workplace flexibility to the forefront, and it has stayed there as organizations learn to manage and maintain a remote or hybrid workforce. Many employees transitioned to a completely different lifestyle working remotely and now resist the call from organizations to return to work.
The 2022 Lattice Report predicts that it won’t just be the great resignation affecting turnover. This next year, “limited resources and an uncertain economic outlook” will no doubt cause employees to question whether they can continue their job.
Recruiting is expensive, so it’s in the best interest of organizations to listen to HR leaders who advise that they take measures to focus on meeting the needs of their current employees.
Jim Cichanski, Founder & CHRO of Flex HR predicts that the rate of resignation “should slow down, but current and potential employees are all about “me.“ Companies are making a lot of changes in benefits and finding alternative approaches to flexible work schedules.”
These past years, we’ve seen more HR departments move toward “embracing automation to work smarter, not harder” shares Deirdré Huff, Sr. HR Manager of Operations at Flex HR.
Automation can be used for planning, regulating company compliance, hiring, making requests, and managing performance. As it saves time and can help streamline business practices, we anticipate it will continue to be used in these areas and more.
7. Pay Transparency
Many new laws require employers to disclose salary information in their job postings or share how much employees make. Part of the movement toward this is to increase equity and decrease the chance of pay discrimination.
Of course, it is up to each company how transparent they will be with their employees, but the movement has already begun to gain traction.
As work is still hybrid, or fully remote at some workplaces, this continues to force organizations and HR firms to ask how to train employees without simply resorting to videos or video chats.
There is still a need to revamp the training process to meet the needs of different employees, and having a successful training program is more important than ever if businesses want to retain their employees.
Diversity, Equity, and Inclusion (DEI) is still top of the list in Human Resources. Companies still struggle to create appropriate policies to prevent and address discrimination and harassment. More than that, the focus is still on how to create an environment of inclusion to foster the well-being of all employees.
This will take the form of training programs and written policies, as well as be incorporated into company practices.
10. Accessibility
In the same spirit as DE&I initiatives, HR departments and organizations are encouraging companies to include plans that make work and resources more accessible to all.
Though the Americans with Disabilities Act (ADA) was passed in 1990 to discourage discriminatory hiring and business practices toward those with disabilities, there are still hurdles to climb in this area.
Companies need to create plans to include everyone and make sure they have the same opportunities, which means accommodating those with disabilities.
What should HR professionals prioritize to meet changing demands?
At Flex HR, we have to adapt to the changing workplace continuously. In the new year, we recommend you embrace the new workplace trends by prioritizing people over policies and be prepared to continue to tweak and change your policies (though you’ll have to create them first!).
With the number of people leaving their jobs or the workplace in favor of a more accommodating lifestyle or higher-paying job, your first priority should be to keep your current employees.
Phil Davis, Senior Vice President at Flex HR, advises that one way to do this is by paying them a fair wage, “+/- 10% of the prevailing wage market. Being above market is your best defense against turnover due to wages.”
Other important factors that prevent turnover are creating a positive workplace and having competent, caring supervisors.
Jim Cichanski advises that HR departments focus on “providing resources and interventions for the mental, physical and financial needs of their employees while maintaining a safe and healthy work environment.” He says the best way to retain them is “by listening to their needs, creating a culture of company trust, and responding appropriately to requests and concerns.”
According to the 2023 Lattice Report, the big things that leaders have identified to make employees stay, aside from fair wages, include company leadership transparency and providing more feedback and more structured career paths.
Know and Adapt to the Changing Laws
Throughout this next year, organizations will need to work hard to keep on top of the new laws and regulations.
In terms of navigating the new laws in some states, Phil Davis recommends that you “engage a reputable and competent outside source to help maneuver the changing legal landscape.”
Similarly, Deirdré Huff, Sr. HR Manager of Operations at Flex HR emphasized the importance of “maintaining legal compliance as laws continue to change.”
Many changes are coming, so let us help you prepare! Consider consulting Flex HR to help with your human resources needs in the new year.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me, so please leave a comment.
On September 26, I posted an article titled don’t become a hostage! I spoke of two examples of managers being held hostage by troublesome employees. I stated that one of the managers had an Epiphany that led to terminating the employee in question. A new manager resolved the other situation last week.
Sometimes it takes a fresh pair of eyes to evaluate the situation correctly.
As you may recall, the lingering situation was in a big box retail store where an Assistant Manager created continual unrest. Since my original post, a few exciting changes have occurred. The first and most important was the resignation of the General Manager. He left to take a job in a different industry sector. A more experienced general manager replaced him. These changes happened shortly after the publication of my article, almost exactly a month ago. After a month of studying the situation in his new assignment, the new General Manager transferred the troublesome subordinate to another store. She is now working under the General Manager who originally trained her.
So why did the new general manager act on the situation, whereas the former GM ignored it?
Experience beyond this company
External networks of competent employees
He refused to be a hostage
The former GM was still learning the job while dealing with a dysfunctional team. He was not fully competent and lacked confidence. I suspect that his boss, the District Manager, was culpable as his direction for this GM was lacking.
On the other hand, the newly appointed General Manager is an accomplished GM. He has significant prior General Management experience with another big box retail brand. Competent and confident in his leadership abilities, he took a different approach to the situation.
A toxic employee can do significant damage to a work environment. Team cohesion, morale, and eventually productivity and profitability will be affected. Wise managers know to deal with the situation immediately. They do not let them faster, to metastasize into an even bigger problem. The situation question went on for far too long. As I stated earlier, I lay the blame on the Regional Manager. He had long known of the situation. His strategy included a meeting where he told the team to “work out” their differences. It is no surprise that the team could not resolve their issues by themselves. A more experienced, decisive leader replaced the former GM. It was only then that the problem was correctly identified and resolved. I hold the regional manager responsible for the problems created by his inability to resolve the issue.
When this type of disciplinary issue arises, decisive intervention is required. The resolution should include progressive discipline supported by the appropriate level of documentation. The next-level manager must become involved when a manager is not fully competent. In this case, the fear of going through the holiday season shorthanded clouded management thinking. They became hostages. There is no justification for suffering under these circumstances, as there is always a solution.
Conclusion:
In conclusion, managers cannot avoid the need to discipline disruptive employees on a timely basis. Concerns about terminating a toxic employee because it may leave a hole in the management ranks are invalid. On the contrary, failure to address toxic behavior guarantees that the team will become shorthanded. The irony is that the best employees will leave first. They have options. The team that remains will be less competent, less functional, and less productive. This is a concern that second and third-level managers must be tuned into. The good news in my example case is that a new manager understood the need to act decisively. He found a way to eliminate the toxic employee. He did not allow himself to become a hostage to someone’s poor behavior.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me, so please leave a comment.
This past weekend I completed a two-day introduction to woodworking class at the local Woodcraft Retail Store. I must say, things have changed a lot since I took ‘Shop’ in High School. Most of what I learned this weekend was how to use a variety of machines I have never used. That part of the class was most useful as I am interested in buying one or more of those tools. That experience by itself was worth the cost of the class. The product of the class was a Shaker Style cabinet made of Poplar. It is the solution for a space in need.
I was one of five attendees, three women, and two men. I was the oldest as my classmates were in their late thirties or early forties. The two instructors were my age and older. I found the demographic composition most interesting. The maximum class size is six due to logistical constraints. Almost half of the room is occupied by tools and equipment, one limiting factor. The other is the queuing time to use the equipment. As our project required a specific sequence, a significant amount of time was spent waiting for your turn to use the required machine.
This class was an early birthday present from my wife, which I was pleased to receive for several reasons. I have projects around the house that challenge my carpentry skills. We are creating a 750-square-foot guest suite in the basement which requires framing skills and I am painting our Master Bathroom. The latter would not be much of a challenge except for the significant drywall repairs required. It seems that when we built our house, the builder did not properly prepare those walls before applying wallpaper. Those projects have stimulated my interest in learning more about carpentry and cabinet making.
The other benefit of taking this and future classes are related to supporting our Residential Construction Business. My wife started this business at about the same time that I left the Corporate World to become an Executive Recruiter. I am her CFO and principal consultant. Her business is doing so well that she needs me to become more involved in day-to-day operations. Sharpening my construction-related skills will help satisfy that need. It is a win-win proposition.
I have long believed in the value of life-long learning. Keeping one’s mind engaged is as important, if not more so, than the effort to maintain a healthy body. I find that if I keep my mind focused on achieving an important goal, my body will follow. My friend Faith is someone who has embraced life-long learning. A few years younger than me, she is an Account Executive with a major Health Insurance Company. She sharpens her edge by studying for additional college degrees on a part-time basis. Her employer has a tuition reimbursement program for coursework relevant to her job function. It is a win-win! She gets paid to improve her job skills and continues to exercise her mind in the process. She credits this strategy for keeping her at “the top of her game.”
The concept of life-long learning has been around for decades. I remember listening to my boss telling me how he encouraged his teenage daughters to learn new things just to hone their ability to learn. This included areas that were of little interest to them, like the mechanics of an automobile. That was over thirty years ago.
Our world is changing at a rapid pace. We are living longer. Job functions are changing or disappearing while new job functions are being created. It has often been said that today’s workers will likely have three or more careers during their lifetime. That requires the ability to change and adapt, to learn.
I find it interesting that at my age, I have little difficulty learning. It could be that much of what I am learning is additive to things I already know and understand. It could be the vast amount of training tools available that makes the process easier. YouTube, for example, is a treasure trove of resources. I admit, I may not be able to stay focused for as long as I was once, but frequent breaks and a cup of coffee help me stay on track. Motivation may be a contributing factor to my interest in continual learning. Probably because learning construction-related skills directly benefit our livelihood and our home. That is serious motivation.
Life is a learning experience. There is no growth without learning, including lessons learned from new experiences. Life is also about adapting to change. One cannot adapt if one is not open to learning. The ability to learn is a skill required for a successful life. We have often heard that one’s mind is like a muscle. It must be exercised to stay taught. My recommendation is to commit to becoming a life-long learner and enjoy a better life.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me, so please leave a comment.
Recently, I have become aware of two situations where managers have become hostages to toxic employees. They are not being held at gunpoint by a criminal trying to negotiate an escape. However, the angst of the situation is similar. One is a female assistant manager for a big-box retailer. She does not work well with others and is actively working to undermine another manager. Not a team player, she creates unnecessary drama. My colleague, Stan, would call her a termite. Someone who destroys the foundation of the company. The other is a subcontractor with poor work habits who delivers an inconsistent product. Both have remained in position because management, facing a difficult labor market, has decided to live with these troublesome people, hoping to avoid the cost of losing them. However, one manager chose to act and found that his fears were unwarranted.
During my corporate career, workers were abundant, so the fear of being understaffed was not a consideration. At that time, the concern for turnover and overstaffing was our focus. Even so, I observed managers fail to discipline employees properly because they delivered outstanding revenue and profit performance. Those producers survived until their financial performance fell below standard. In the meantime, their peers complained about favoritism and unfair treatment by management. It was very frustrating to be a part of those teams. Overall morale suffered because management was held hostage by a flawed subordinate who happened to produce above-average financial results.
Today, we face a different, more difficult labor market. Baby Boomers are retiring, and fewer younger workers are available to replace them. Employers are finding it more challenging to achieve optimal staffing levels. Some managers overlook employee performance issues to minimize the risk of being short-staffed. That was the concern of my client. He was willing to put up with the poor performance of one sub-contractor to ensure that he completed his projects on time.
Nevertheless, I advised him to deal with the performance issue. I informed my client that the situation was sure to worsen. Eventually, he reached his limit when the cost of repairing the subcontractor’s shoddy work became unbearable. With a little bit of effort, he was able to find a suitable replacement. He refused to be a hostage.
It is not uncommon for managers to overestimate the cost of maintaining employee discipline and underestimate the benefit. Sometimes, it is easier to look the other way. They rationalize their decision to minimize the performance issues or ignore them entirely. Avoidance is a big mistake. The rest of the team is closely watching. They view the manager’s lack of action as favoritism and poor leadership. The team’s overall performance eventually suffers, and good employees leave for other jobs. The manager’s failure to deal with performance issues creates more significant problems with greater consequences.
So, what is one to do? First, don’t become a hostage to your employees! Enforce policy uniformly across the workforce. Don’t give a pass to employees who generate stellar results in some areas but fall short in others. Consistently enforced standards and appropriate disciplinary measures will go a long way toward creating a healthy, high-performance culture. This approach to discipline will help reduce turnover and attract better-quality employees.
Another viable strategy is to maintain an ongoing recruiting program. You may not need to step up the actual hiring, but you will know where to go to find good employees when you need them.
The two examples I presented at the beginning of this article make an interesting case study. One client decided to face the performance issue head-on, resulting in the termination of the sub-contractor in question. My client replaced the subcontractor with a more appropriate hire. The client refused to be held hostage. The other situation has deteriorated further as the management refuses to take corrective action.
Maintaining organizational discipline is not optional. Success requires vigilant maintenance of systems, processes, and procedures. Maintaining discipline may be more difficult in trying times, but it is of greater importance. The stakes are higher, as is the risk of failure. Good employees will gravitate to the best employers, so become the preferred employer in your market. Build a healthy culture of success by enforcing policy in a consistent, firm, fair, and friendly manner. It is the best way I know to ensure long-term success.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me, so please leave a comment.
Recently I observed a prospective client make a poor decision with far-reaching consequences. Even now, having experienced the repercussions of this decision, he still defends his position. The fundamental issue was about the deployment of his fleet. The result was idled employees due to a lack of transportation. His justification was the cost of gasoline and a driver to move workers to different job sites. I could not have been more shocked having witnessed this situation. Productivity and cash flow were lost or delayed. More importantly, he created angst and resentment among his team members. Not a good thing.
He decided to allow a vehicle to remain idle at a job site. Its only purpose was to move people and their tools. This truck was not available to transport other workers to active job sites. The ultimate irony was that the vehicle in question had a flat tire. It was out of service, creating additional problems at the end of the workday. I can’t help but think that it was poetic justice.
We all know people perpetually fighting problems big and small. Personal and professional. One person I know is always misplacing car keys and cell phones, among other things. It would be an easy fix if she followed the “a place for everything and everything in its place maxim.” This weakness is a minor issue, but it’s only the beginning of more significant problems she creates for herself. Yes, she is a victim of bad habits and more. Her bad habits bleed over into her decision-making process, creating even more significant issues, which steal precious time and resources. Poor decision-making habits result in lost productivity, profitability, and morale.
You should view this post as a wake-up call! It is easy to fall into a pattern of casual decision-making, leading to suboptimal, or worse, disastrous results. I do not mean to offer specific processes or tools, as ample information is available on how to make decisions for a wide range of situations. I want to remind you to create a habit of using a structured decision-making process to achieve better outcomes.
Basic decision-making process
Describe the situation
List factors to consider
Determine key constituents to be affected
List and evaluate alternatives
Select the best outcome
Develop a plan of action, including a communications plan
Execute
Assess and evaluate results
Making good decisions is a habit! Find a process that works for you and employ it consistently. The above eight steps present a basic decision-making framework. However, it does not list a “gut-check” as a part of the process. I do not recommend making decisions based on “gut feel” alone; however, before making a call, check your gut. This step has never let me down! I like to include a gut check toward the end of my process. It has forced me to review my process and reassess my assumptions. Finally, always review to determine how you can improve the quality of your decisions. For more on this subject, I suggest you refer to other articles I have written about developing helpful and productive habits.
One of the most enjoyable aspects of my work is helping clients and colleagues improve their decision-making. It stimulates my intellectual and creative abilities. My interest in making better decisions is born from my early career as a financial analyst and strategic planning executive. Today, my clients are eager to learn new techniques to improve their decision-making abilities. They enjoy the satisfaction of better results from the successful execution of their decisions. Create a decision-making habit for better results and a happier life.
For more information on making better decisions refer to the articles linked below.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me so; please leave a comment.
Whether you are a seasoned small business owner or the founder of a startup company, you have a lot of decisions to make. Choosing how to fund your company is one of the first decisions to make. To fund your company and stabilize your financial health, business owners need a realistic financial projection. With a few tips from ITB Partners, you can learn how to create your projections.
Why Emphasize the Importance of Financial Projection
Without a financial projection, you may feel the burden of financial uncertainty. You are more likely to feel overwhelmed by unexpected costs. Accurate projections allow you to make strategic decisions. For example, a realistic idea of your financial situation allows you to know whether you can afford to hire or fire employees or invest in new products.
If you do not create a financial projection, you may not know your expected business income and cannot calculate your business’s taxes for the year. Many states require you to file an annual report every year. The annual report informs interested individuals about the financial successes and failures of public entities, non-profit organizations, and private corporations. The majority of states require you to file a report and pay taxes to remain compliant with local laws and to remain in good standing. In some instances, you could face penalties in the form of fees or business revocation if you do not follow the rules, so it’s best to get expert help when filing your annual report.
How to Create a Realistic Projection
To create a realistic projection, you may want to create a template. Your template should include the following documents:
Sales forecast
Payroll costs
Cash flow
Operating expenses
Income statements
Break-even analysis
Cost of goods
Balance sheet
Depreciation for your business
Instead of falling into the trap of being too optimistic or too cautious, create two scenarios. One scenario can be optimistic, while the other stays cautious. Give yourself the freedom to create multiple different scenarios. Do not guess the top-line number for your sales channel. Instead, outline each step of your process. Identify the market, estimate the percentage of the market you aim to meet through marketing and estimate how many will visit your business and make a purchase. Next, make an estimate of how much individuals may spend on average.
Your financial plan should not be static. Constant Contact suggests reviewing your plan at least once per year. You cannot always prepare for every situation, but you should reassess and take most events into consideration. If you plan to make a large purchase in the future, you may also want to reassess.
How to Simplify Your Financial Projection
A simplified projection includes a balance sheet. This is an overview of your company’s financial health. Include your assets, owner’s equity, and liabilities. You should split the balance sheet to have assets on one side and owner’s equity and liabilities on the other.
To make it simple, work with a professional who understands the industry. For instance, working with an accountant will help you realistically predict your expenses, profits, and sales. Utilize premade templates and software that allow you to input numbers and finish the projection seamlessly.
Using Accounting Software for More Accurate Projections
When it comes to making financial decisions for your company, a realistic financial projection is critical. Make sure to understand its importance, think realistically, utilize accounting software, and simplify the process as much as possible.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me so; please leave a comment.
At Bright Water Consulting, LLC (Bright Water), we have worked with many CEOs over the years, and, in our experience, we have identified three key needs:
Operational Excellence,
Innovate with data, and
Run and operate processes.
Bright Water helps companies achieve Operational Excellence by streamlining and automating processes. The result of these efforts is increased business velocity while reducing cost.
The Bright Water Team helps businesses innovate with data. The results of our efforts allow companies to glean deep insights from data so they can ask the right questions and get better results.
Bright Water has a deep expertise needed to help companies run and operate processes. Our process efforts allow companies to focus on delivering the promise of their brand to their customers.
At Bright Water we know that: CEOs and senior leaders need three things: 1) business velocity and agility, 2) continuous cost reductions, and 3) business resilience. In today’s fast-paced world, it is clear that all companies need to be technology companies and all CEOs need to be technology leaders. Companies that do not wisely drive their business processes with analytics and technology will suffer market losses at the hands of competitors who do. At Bright Water, we have observed that companies who wisely leverage the application of analytics and technology understand those are the key differences between winning and losing. We view the perspective of the Chief Information Analytics Officer as never more relevant for enabling the strategy and operation of the enterprise than it is today.
Velocity Matters. Businesses are nothing more than an aggregation of business processes. Processes take inputs and produce outputs. If the output of a business is purchased at a profit, the business can continue its operations. Otherwise, the business fails. Anything that a business produces repetitively is the product of the process. Sound processes allow output to be produced cost-effectively with quality and minimal variation from specifications. Process matters.
In order to understand why Velocity matters, consider the steps in a typical decision process. A typical decision process can be characterized by the OODA loop. First, the decision-maker “O”bserves the environment. Next, the decision-maker “O”rients to issues of concern in the environment. The “D”ecision is made and, finally, an “A”ction is taken. When action is taken the environment is changed as a result and this change impacts all actors in the environment (they must react to it). The cycle then starts over again. It is an endless OODA loop.
In order to demonstrate the value of the OODA loop, let’s imagine a business that completes a single cycle through the OODA loop in 12 units of time. Let’s say 3 units of time are spent at each stage of the OODA loop. Now compare this business to a competitor that completes a single cycle through the OODA loop in 6 units of time, spending 1.5 units of time at each stage. After 6 units of time elapsed, the competitor is beginning to “O”bserve the new competitive environment, having just finished acting on their initial observations. Meanwhile, the business that needs 3 units of time for each stage is “D”eciding what action to take. The slower competitor will be basing their decision on an environment that no longer exists, since the faster competitor has already “A”cted, impacting, shaping, and changing the environment. As the slower business starts to act (9 units of time have elapsed), the competitor is deciding what “A”ction to take, having just finished “O”rienting to the new environment and a particular issues area of concern. The faster competitor will decide what action to take and actually complete the action. The faster competitor has now completed the loop for a second time as the slower competitor completes the loop for the first time. The slower business requiring 12 units of time to complete the loop will always be basing its action on an environment that no longer exists, so its actions will always be suboptimal. It will never catch the faster competitor. This is how the fast eat the slow. This is why velocity matters.
CEOs need to increase the velocity and agility of their business because, if they do not, faster companies will adapt to the competitive environment and evolve more quickly, which puts the slower competitor at a competitive disadvantage that they cannot recover from. In order to increase the velocity of their business, CEOs must increase the velocity of their business processes. It is business processes that shape, determine, and produce the outputs that clients pay for. If business processes are lethargic, the business will be too.
CEOs must ask: How do I increase the velocity of a business process? There is only one way. CEOs must automate and improve their business processes. By doing so costs will reduce as labor is withdrawn and better business outcomes will result as processes execute at great velocity with more certainty and consistency. Bright Water has the knowledge, experience, and skill sets needed to help companies achieve Velocity through intelligent business processes.
Similar to the OODA loop, Business Process Management (BPM) efforts are dynamic rather than static. As companies cycle through the OODA loop they change the environment which forces the competition to be more efficient, remove friction and constantly improve business processes.
Business processes do not operate in a vacuum. Therefore, it is helpful to think about business processes as a set of discrete, but connected, activities often involving a range of related stakeholders such as the business and the IT group. Therefore, business processes must be specific to the stakeholder mission, tied to the larger organizational context, and current. To effectively achieve this within an organization, BPM efforts will vary in size, scope, and complexity.
At Bright Water we typically engage with clients leveraging the following basic phases:
MODEL: Identity, define, and create a representation of the complete process so it can be easily understood and communicated.
EXECUTE: Based on the model, develop, and implement the process so that it can be repeatably performed. Apply automation when it makes sense and delivers good value to the organization.
CONTROL: To ensure the process is consistently followed we help the client to set up proper control systems.
MONITOR: Collect meaningful and measurable data to determine the effectiveness of the process in delivering the expected value and benefits.
OPTIMIZE: Use the data collected through monitoring, and feedback into the modeling, to determine if further process improvements can be made.
Contact us directly at Bright Water for a discussion regarding improving your business velocity and agility, continuous improvement, and business resilience – info@brightwaterconsulting.com.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me so; please leave a comment.
Dave Roemer is our Presenter. He will lead a discussion on Considerations and Processes for Franchising a Concept
ITB Partners is a Consortium of independent management consultants providing high value-added solutions to your problems.
ITB Partners helps Business Managers solve their problems by connecting them with high-quality Independent Management Consultants.
Our consultants are experienced leaders, discipline experts, and project managers. Our clients are publicly and privately owned mid-caps; private equity groups and their portfolio companies, start-ups, acquisitions, and turnarounds.
Our industry expertise ranges from consumer packaged goods and manufacturing to supply/chain, logistics, and the service sector. Additionally, we have depth in consumer services franchising, specifically restaurant, hospitality, and retail.