Tag: ITB Partners

Posted on

Complimentary Offer For Coaching, Consulting, and Mentoring During Pandemic

Jim Weber – Managing Partner, ITB Partners

This is a difficult, even unprecedented time.  There is great uncertainty, and many are fearful.  Some are suffering through this alone. Thankfully, this pandemic comes at a time when our technology makes forced isolation bearable.

In difficult times the American Spirit shines brightest because we face our challenges together.  Given the strength of our relationships, the value we place on one another, I am confident that we will overcome this scourge.  We may be bruised, but we will emerge stronger.

 

From a personal perspective, I believe my life’s mission is to help however I can.  My goal is to focus on what I can control and avoid dwelling on issues beyond my control.

I know that my core strength is helping people navigate the new normal for employment and career management. In many respects, this was the genesis of ITB PARTNERS.

I want you to know that I am here to help you. In fact, I am happy to offer my services free of charge to help you through this difficult time.

There are many things we can discuss, but I may be most helpful in the following areas:

  1. Navigating the quarantine.
  2. Developing a Personal Recovery Plan.
  3. Maintaining relationships with your customers, clients, and network.
  4. Viable Job Search Strategies.
  5. Key considerations to anticipate from the recovery.
  6. Significant trends to consider in your planning.
  7. Evaluating options and setting priorities.
  8. How to start a business.

Ultimately, I’m available to talk with you even if to bounce around some ideas or offer introductions from my vast network.

So, here’s my offer:

If you would like a free 30-minute consultation, email Jim.Weber@itbpartners.com  with this subject: “I Want  to Schedule a Free Consultation.”   I will respond back with my calendar tool to schedule a telephone or video call.

I hope you find this useful and will schedule a call.  If nothing else, I would enjoy an update from you to know how you are coping.

Best wishes for your continued health and safety.

Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

 

Posted on

Buying Local: How Multi-Unit CEOs Can Win at Marketing in Anytown, U.S.A.

There was a time, generations ago, when buyers didn’t venture too far from their home to satisfy their basic needs. Today, most consumers don’t think twice about using a few keystrokes to get the necessities shipped from some distant warehouse to their front door.

Despite this phase shift, “buying local” remains a relevant concept and even a source of pride for communities that rally around the brick-and-mortar businesses that still dot the landscape.

So, in the face of Amazonian-sized efforts to get consumers to do otherwise, how can you, as a multi-unit CEO, provide the necessary marketing support to your local units to keep the lifeblood flowing?

Local store marketing, or LSM, though not easy, isn’t really that hard. Once you commit to a strategy, the actual motions can be exceedingly easy. Nonetheless, LSM requires patience, commitment and resources; and execution can be time-consuming and tedious. And unlike online marketing, where data flows in both directions, many LSM efforts are still measured by feet (the human kind), and not 0s and 1s.

So, how do we define LSM, and what are some key considerations to foster success?

LSM – A Definition

First, let’s consider the following examples:
• A local restaurant drops off a catering menu to your office.
• You notice that a little league baseball team is sponsored by the local hardware store.
• You encounter three dry cleaners within a mile of where you live, each with a sign that promotes their price or extra benefits.

Of these, which would you consider to be LSM? If you answered “all,” you would be correct. Whether you know it as guerilla marketing, shoe-leather marketing, neighborhood marketing or even just plain old “local marketing,” all of these fit the definition of LSM – marketing and advertising for a small business location to augment other national or regional marketing, IF the small business is part of a larger brick-and-mortar chain.

Lather, Rinse and Repeat

To be effective, LSM has to be executed every week, all the time. Sponsoring a little league team once, or replying to online reviews twice per year, or buying an ad in the local shopper twice is what we at Chief Outsiders call “Random Acts of Marketing” – those sporadic and non-strategic one-offs that do little to move the needle.

To be truly successful, LSM needs to be a fixture of every local store’s marketing plan – in the words of Vince Lombardi, “it is not a sometime thing, it is an all the time thing.” The best way to make this happen is to commit resources to it as part of your overall marketing mix. Since it typically comprises but a small percentage of your chain’s overall marketing budget, it is built for endurance – not speed – so you need to be patient with the outcome.

Site Awareness is as Important as Brand Awareness

I’ll share a true story about an experience I had when I was at Firehouse Subs. The story takes place several years ago, when online reviews weren’t yet a big thing, and mobile didn’t have the pervasive influence that it does today.
It was at a time when Firehouse Subs had about 300-400 restaurants, and we determined that, without the air cover of regional or national advertising, we had to do something to jump-start sales and get franchisees engaged.
One way we did this was by conducting “Founder’s Tours.” The co-founders, COO and many of the rest of the HQ staff went on bi-weekly road trips, known as Founder’s Tours. On one trip, we pulled up to a restaurant in central Florida and clamored out of the bus. There were 12 of us on the bus that day and when we arrived at the restaurant at around 9:30 a.m., we were given a map of neighborhoods and businesses to visit and bags filled with catering menus, courtesy cards, cookies, and chips. Of course, one person had to remain behind to be the sign waver.

That’s right – the sign waver. That’s because the two primary LRM tactics we were modeling for the franchisee were:
1. Neighborhood canvassing to get to know your neighbors
2. Sign waving to draw attention to the location

Shows example of sign waving
Sign waving in the rain

While I waved a large sign with a Firehouse Subs logo on it, six teams of two people each went into the trade area and visited as many other local businesses as they could in about two hours. When everyone returned to the restaurant, we debriefed.

Here’s what we learned:
• Each team covered a distance of about ¾ – 1 mile from the restaurant
• Most businesses were happy to receive the “free” goodie bag
• About 75 percent had heard of Firehouse Subs (Brand awareness, yes!)
• Over half of those visited did not know of the specific location of this restaurant

I’ll let that last bullet point sink in for a moment. Over 50 percent of the people we talked to within a mile of the restaurant had no idea they were less than a mile from the restaurant. Had this been a new location, site awareness would have been expected to be low. Unfortunately, the business had been open and operating for more than 4 years at the time of the Founder’s Tour visit.

That’s when we realized that brand awareness is one thing, and site awareness is another. Having brand awareness without site awareness is worthless.
How can a small business let potential customers in their trade area know where it is located?

Be active in the community, get to know your neighbors — and be visible.

In other words, commit to local marketing for your locations, and be found.

About the Author

Doug Reifschneider is a dynamic marketing leader with 30+ years of experience in the restaurant industry and a demonstrated history of driving growth through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position.

Contact Doug at:   reif78@gmail.com

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

 

Posted on

ITB Partners Announces the Opening of its Company Store: www.shopitbpartners.com

Many thanks to Ron Weinstock, of Weinstock Marketing and ITB Partners for facilitating this Partnership.

What is a Company Store?

A company store is an on-line, fully integrated e-commerce site that gives you complete control over your branded merchandise program.

This is not a new concept as many printers have expanded their services, providing companies an outsourced solution for the logistical management of marketing collateral and branded products.  A dedicated company store provides employees, dealers, franchisees, agents and even consumers the ability to easily purchase branded merchandise.  “The more people who see our logo, the greater the likelihood they will call ITB Partners to resolve their problems.”

“Symphonix Solutions will handle everything for us, from acquiring and warehousing the merchandise for our store to maintaining the web-portal and executing order fulfillment.” 

 

SYMPHONIX SOLUTIONS CLIENT BRAND MANAGEMENT PLATFORM IS CALLED  “ONBOARD”

From this customized web portal, you can oversee brochures, displays, promotional products and digital brand assets, control and track projects, costs, create reports control inventory and send direct response emails.

At Symphonix Solutions, we have a variety of solutions to make it easy for our clients.

The ITB Partners’ Portal is

www.shopitbpartners.com

 

To learn more about Symphonix Solutions and how we can help promote your brand and your client’s brand, contact Michelle Mehnert at mmehnert@symphonixsolutions.com.

 

 Contacts:

Symphonix Solutions

PRINT  MARKETING  TECHNOLOGY  FULFILLMENT

9825 Marina Blvd, Suite 100

Boca Raton, FL 33428

Michelle Mehnert <mmehnert@symphonixsolutions.com>

Rob Finkelstein <rfinkelstein@symphonixsolutions.com>

Boca Raton: 561-826-3242

Charlotte: 704-372-7888

info@symphonixsolutions.com

 

Symphonix Solutions

 

Since 2008, Symphonix Solutions has been helping clients manage their marketing and sales materials providing customized solutions that improve the production, distribution, and control of their assets.  “Our proprietary technology provides each client with a customized portal to track inventory, costs, and delivery from anywhere in the world.”

“Our clients want the best quality, cost-effective, easy solutions, and Symphonix delivers.” With the highest level of service and a dedicated team you can trust, Symphonix partners with the best provider network to produce the best results from people who care about your projects and consistently deliver because they love what they do.

 

Symphonic Solutions stands ready to help you and your clients with their printing needs as well!

 

Posted on

Starbucks Meets WeWork at the Automobile Service Center

By Jim Weber and Mark Grace

i’ve learned that it is a big mistake to ignore my automobile’s  ‘check engine’ light.  I’ll admit, there was a time when I viewed the indicator light as a suggestion.  Not anymore.  I respect the ‘Check Engine’ warning light and take immediate action.  Often, a failed sensor is the problem. Sometimes, when a sensor fails it cannot provide the automobile’s onboard computer with the information required to ensure the proper functioning of the engine.  In other situations, the issue may be more serious. In any event, it means a trip to the service center.

Two weeks ago, a few indicator lights activated on the dashboard of my Nissan 350-Z, including a Check Engine light.  The Z was a little difficult to start and the engine was operating below par.  Of course, I took the car to the Nissan dealership for service.

As I was the first person in line when the service center opened, my need was processed immediately.  In addition to the ‘Check Engine’ light, I asked them to check my air conditioner, as it wasn’t cooling properly.  The service attendant was courteous and efficient.  He printed a list of items to be investigated with a cost estimate for the diagnostics.

After completing the service order, I was directed to the customer lounge to wait for their evaluation.  The owners of this Nissan Dealership had recently completed a major remodel.  I suppose, remodel is not entirely accurate as they razed the old building to be replaced with a modern facility.  I was not prepared for the utility of the waiting room.  It is easily four times larger than the original.  The adjacent restrooms are larger and more presentable.

The new lounge is more like a WeWork or Industrious office center.  There are workstations and comfortable pit groups with over-stuffed chairs.  The dealership offers free Wi-Fi and an ample number of electrical outlets for computers or to recharge smartphones.  It is comfortable and well lit. An ample assortment of free beverages and snacks are provided.  They offer single-serve coffee service, with a wide selection of flavors.  There is juice, water and soda, packaged snacks, power/breakfast bars, and fresh fruit.  At some point, a few dozen fresh donuts arrived.  I passed on the snacks but enjoyed several cups of French Roast Coffee.  There is a big-screen television tuned to HGTV and another screen for viewing the work in the garage.  I was blown away by the new lounge.  It’s like a combination of Starbucks and WeWork. If I had known about the amenities available, I would have brought my laptop and stayed in the customer lounge until my car was ready.

Almost immediately after my experience with Regal Nissan, I called my friend and colleague Mark Grace. Mark is an industry expert and guru on customer experience. He has trademarked a term for customer experience called Experidigm (see experidigm.com and his eight books).  An experidigm is not just the product or service, but all the actions and feelings the customer might have related to the experience now, later, and as the product is integrated into their lives.  It was my intention to share this experience with Mark to learn if the Nissan Dealer is providing a competitive customer experience.  Also, as I thought it make an excellent blog post, I wanted to enlist Mark’s contribution, which follows.

Mark Grace

This is a great example of the shift from selling a product or service to delivering a complete experidigm of related customer activities. Yes, customer waiting is a major activity in the car repair business. Waiting is part of the experience. We’ve all waited for hours in a cold, damp, smelly, repair place staring at an ugly, cracked linoleum floor.  Compare that to Jim’s waiting, or should I now say, productive working experience. Jim might come back for more activities. The dealer could schedule quarterly events, to showcase new cars, accessories, or services.  There is a large list of activities the dealer can consider, some of which could become profit centers.

Today, consumers can choose from over a billion products.  The opportunity is integrating products and activities into a complete experience or experidigm. Brands that create experidigms, will acquire lifelong customers. Think Airbnb for staying overnight or Uber/Lift for getting from here to there – the complete experience is covered and growing larger.  Any product can be made into an experience. Customers create eperidigms by integrating the product into their lives. Brands can take the lead, increasing their profitability by enhancing the customer experience.  Let us show you how.

Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners

Jim Weber – Managing Partner, ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

 

 

Posted on

Part II – It’s Not Who You Know, It’s Who Knows You! An Interview with Susan Knox of Corporate Connections

Susan Knox CEO Corporate Connections

Susan Knox of Corporate Connections and I have known each other for at least 15 years, maybe more. She is a tenth generation Georgian, born in Atlanta, with an exceptional reputation and network.  Although I have attended a few of her events over the years, we have operated at the periphery of each other’s networks.  For the past six months, we have connected much more frequently.  We found that our business models were complimentary.  After exploring the potential synergy, I became her client, and she became a member of ITB Partners.   That’s a topic for another post.  I am so pleased to have her on the ITB Partners Team as her business is unique and her personal story is most compelling.  In fact, I thought you would find her story so interesting, I convinced her to sit for an interview.  This is the second installment of our discussion.

Jim: “You said, ‘it’s in your ‘DNA,’ and that you’ve had experience hosting events.  How did you use that experience to create Corporate Connections?”

Susan: “Well honestly, it happened by default.   It’s great that it happened.  As a matter of fact, today I ran into Marvin Cosgrove who inspired me to start my business.  He was the president of the Buckhead Business Association from 1999-2000.”  

 “I was in the wholesale jewelry business for 15 years. I owned a company called The Regency Collection. I loved it!  But I saw that things were changing, as manufacturers were closing their factories in Rhode Island.  Many people don’t know that Rhode Island was the jewelry capital of the World.  But the factories in China and Taiwan started knocking off jewelry companies in the States.  I saw the handwriting on the wall.  I had an opportunity and sold my company in 1997.  

 “In 1999 I was asked to join the Buckhead Business Association Board of Directors.   One day I suggested that we hold a Buckhead Business Expo.   Marvin said ‘Okay, I trust you implicitly.’  So, I negotiated with Phipps Plaza to hold the event.  The objective was to promote the members’ businesses and to attract new members.   In 1999, there weren’t many places to go and ‘plug-in,’ as networking wasn’t what it is today. During the event, I was introducing people to one another. The members told me that I was better at introducing them then they were able to do for themselves.  Many said, ‘here is my business card, and here are my marketing materials.  We will pay you a retainer and a percentage of the deals you help us close.’  I had eight people (at the Expo) handing me checks in April of 1999, who wanted me to represent them.”  

“It was fascinating because Business Development was not a common term back then, it was either Sales or Marketing.   Coming from the Jewelry Business prepared me to do this (Corporate Connections).  In the jewelry business, we held marketing events. I loved the events side, selling jewelry to housewives with my mother and my grandmother.  It was so much fun.  So, I thought it be wonderful to do what I love and create a high-end relationship business.”

“Over the years, people have asked me, ‘how do you monetize connecting people?’  My significant other said, ‘you picked the hardest thing ever to get paid for.’  The difference is, I am very direct and intentional, very proactive, and not casual.  It’s my business model.  It’s what I do every day.  I really feel lucky to be where I am, because I have pounded the pavement, paid my dues and sat on boards.  I have volunteered, helped fund-raise for non-profits, held events in my home, and have done many others for people who want to raise money.  I think I am in the best place I can be in my life right now.”  

Jim: “So, I am familiar with your Board, from which you receive an annual membership fee.”

Susan: “That’s called the Network. Those are people I want to be a part of my business so that I can look out for you all; knowing that you are my go-to people for new connections and to make sure that you all know each other, my inner circle. ”

Jim: “Are you still in the business of helping people who come to you looking for introductions?”

 Susan: “Yes. I work on a monthly retainer (with those people) and there are certain deliverables that go with what I do.  But the basics are the same.  I publish a new client announcement to my network showcasing their businesses.  It is something I plan to do for all my members.    It is great exposure for you all as you are hand-picked, subject matter experts at the top of your game.”

“My clients are people who say, ‘Susan I really need serious business development efforts behind my brand.   I’ve got to get plugged-in.’  They may be starting a new company and need help building their business, or they may be new to Atlanta and have been referred to me.  They hire me for a couple of months, and I will put them on the map, providing direct access to people they need to know.  As you know, they could spend two years, having coffee (meetings), meeting people one by one.  Or, they can hire me, and I will plug them directly into the people they need to know, immediately.

TO BE CONTINUED…

Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

 

Posted on

Do You Plan to Achieve Your New Year’s Resolutions?

Goal Setting

It’s that time again! Time to make New Year’s resolutions.  I suppose I’m like most people who revel in the excitement of starting a new year. In many respects, the new year offers the promise of a new beginning or an opportunity for change. It’s fun to share New Year’s resolutions and I’m sure that we’re all serious about achieving our goals.  Regrettably, within a few months, most people have given up on their New Year’s resolutions. Business, on the other hand, is a different story. Companies don’t have New Year’s Resolutions.  They have a vision and objectives.  My experience is that a business is more likely to achieve its goals.  Why is that?

I talked with many people over the past few weeks and have learned much about their plans for 2020.  My friend Faith plans to start a supper club to explore new food dishes and to get back to the art of dining at home.  One of my Associates at ITB Partners has created a strategy to develop multiple blogs, monetized through advertising and affiliate programs. He realizes that becoming profitable may take as much as two years, but he is excited about his prospects.

I am working with clients who want to change careers in 2020. Some are between situations and have the flexibility to explore new options while others are gainfully employed but desire a better situation.

These conversations were most interesting. Of course, the most typical resolutions are about personal development; simplifying lives, losing weight, improving diets, and to follow a healthier lifestyle. Continuing education and developing new skills are also popular.  I also enjoyed hearing from those who didn’t have plans to change anything other than to do better executing their current strategies.

My favorite morning talk show host is changing his strategy to include more knowledgeable pundits who can talk from a strategic perspective. I have a few initiatives that I want to pursue, including a seminar program to attract more clients.

While preparing my thoughts for this post, I found an article that listed 20 goals for entrepreneurs in 2020.  Whereas the goals proposed are relevant for most, the focus of the article was on goal setting.  The article even recapped the SMART formula.  It didn’t devote any ink on how to achieve those goals.  Maybe that is part of the problem.

Exploring this issue over the Holidays, I reviewed my favorite YouTube and podcast channels. One point that resonated profoundly was made by James Clear, the author of Atomic Habits. He talks about making small, manageable changes that generate other changes, which cumulatively make a big impact. I like that idea. I like the thought of finding a linchpin to provide leverage for other goals.

Another point Clear makes is that one needs a system to achieve their goals. This opinion is shared by Scott Adams, the creator of the Dilbert cartoon.  Adams is much more direct as he says “goals are useless, without a system.”  I concur with this point; a system is required to achieve a goal. Another word for a system is routine.

I find this to be a valid perspective! It reminds me of my early career in strategic planning and analysis. The planning process we followed included strategies and tactics (a system) to ensure the desired result. We also established timetables and mechanisms to track our progress. It was a useful process that required serious thought about how to realize our goals. We had a system. Our focus was on executing the strategy.

This year, my primary resolution is to lose the ten pounds I gained between Halloween and New Year’s Day.  I am confident I will be successful, as I have a plan and a system to achieve that goal.  I have several important business goals for 2020 as well. I haven’t completed the plan to achieve those goals yet. However, as I consider planning one of my greatest strengths, I am confident that I will achieve those goals as well.

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

 

Jim Weber – Managing Partner, ITB Partners
Posted on

The Free Pocket Square

Pocket Square

I had arrived a little early for my luncheon meeting with an alumni friend. We get together about once a quarter to catch up, to discuss relevant issues about our university and the local alumni chapter.   It was a workday, so I was dressed in business casual attire; a navy-blue blazer, a white shirt, gray wool trousers, and black shoes.   My typical uniform.  As I had some time to kill, I decided to visit a nearby menswear store that I patronize from time to time.

 

I received a warm welcome from one of the staff members who gave me a general overview of the merchandise they recently stocked. He was helpful, in an unobtrusive way, giving me the opportunity to become familiar with their merchandise. As the season is changing, there are a few items I want to add to my wardrobe, so I wasn’t killing time entirely.

 

While wandering around the store another employee approached me and slipped a white pocket square into my jacket pocket. He complimented me on my appearance and said that the pocket square completed my look. I was pleasantly surprised by his action, thinking that he presented me with a gift. Well, maybe I was a bit confused as I didn’t take it as an overt attempt to make a sale.  His action created an opportunity for us to interact further as I continued to review their merchandise.

 

When it was time to go to the restaurant, I made my move toward the door, thanking the sales associates and promising to return. The associate who presented me with the pocket square, still in my pocket, asked if I would like to pay for the item. I had totally forgotten about it, especially since I had processed it as a gift. When I realized my mistake, I had to laugh.  It was a funny situation, although somewhat embarrassing. He got me! How could I refuse to pay for the pocket square?  I paid for the item, thanked them again, and went off to lunch. I’m a big fan of pocket squares so I am happy with the purchase.

 

Driving to my office after lunch, I thought back to the situation at the men’s store.  I had to laugh at myself again for missing the obvious point of his gesture. But something was nagging at me. I admit that it was a clever sales technique, however, it felt deceptive.

 

I may have been confused because no one has ever put an item in my pocket that wasn’t meant to be a gift. Typically, a sales associate will bring me an item, often a tie, to show me how it complements my jacket or suit coat. He wouldn’t tie it around my neck, but maybe drape it over my sleeve. If I showed interest, he might take me over to a mirror to see how the tie would look in relation to my shirt and jacket.  In those situations, I would hold the tie, folding it in a way that would allow me to bring it to my shirt collar to resemble my appearance if I were wearing the tie. I would manage this process, not the sales associate. During this time, he might talk about the item, speaking to the quality, the price, and how well it complements my attire.  You know, selling.

 

In my recent interaction, the sales associate didn’t tell me anything about the item or the price which failed to reinforce the act of selling the pocket square. OK, call me naïve, but I am confident that you would’ve reacted in a similar way if only for a moment.

 

I admit it was a clever technique if not a hit-and-run tactic. He made a small sale, and I do like the pocket square. However, I am not motivated to return to that location or to work with that associate. I hold no animosity toward him, but he didn’t create mutual trust and respect that would motivate me to return.

 

Often, it’s the little things that make the biggest impact. When working to build a relationship we should be mindful of our behavior.  We want to ensure that we don’t send any conflicting messages. Hit-and-run tactics will limit you to a low-level sales rut, with few return engagements. A lack of clarity or candor will inhibit the formation of relationships.  In that event, you may never have an opportunity to work with many prospects.  I may have returned to that store if the pocket square had been given as a gift, or if the sales associate had presented the item differently. I guess we will never know.

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com

North Fulton Business RadioX Interview, September  26, 2019

Author of: Fighting Alligators, Job Search Strategy For The New Normal

 

 

 

Posted on

Building Relationships to Land Consulting Engagements – You Are The Product!

Building Relationships

It’s been a while since I thought much about the process I employ to generate new business.   Even though I’ve been managing my business for over twenty years, I don’t think about the processes I use to generate more business. I have an effective system in place which I execute diligently.  Building relationships with prospective clients has become second nature, almost intuitive.  Recently, I have been thinking a lot about my business development systems and processes, however.  Since making a commitment to deliver a presentation on selling consulting services, I’ve been compelled to reconsider the matter. As you would expect, the subject has been on my mind quite a bit lately.

Friday, I discussed my progress on the presentation with my friend Faith.  During our discussion, I mentioned that I hadn’t chosen a topic for this week’s blog post.  I said that I would like to continue the theme of the last few weeks, building relationships.  She suggested that I write about building professional relationships that generate new business.  I liked her idea and I’m pleased to continue exploring this subject.

As I think about it, my work is all about building and strengthening relationships. People come to me seeking new jobs and career advice. I like to do what I can for them. Although I may not be able to help them immediately, I believe it’s important to understand their needs and aspirations.  At some point, I will learn of an opportunity to provide assistance.  By doing so, I am creating a foundation for a long-term relationship.

Mary’s situation is a good example. Mary is in the process of closing the family business and moving her residence to Atlanta.   She came to me looking for help transitioning from her position as COO for an industrial company to become an employee for another company.  Currently, she is not able to devote 100% of her time to job search, so starting the process has been prolonged.  I immediately connected her with two networking groups to begin her transition.

Two weeks ago, we scheduled a call to discuss her situation. I had promised to review her resume and owed her my feedback. After providing my thoughts, she asked if I would take her on as a coaching client. I agreed, of course, and we scheduled a follow-on, face-to-face meeting.  Reflecting on our interaction, we developed a relationship that resulted in new business for me.  She came to trust me because I demonstrated a sincere interest in her career aspirations.  I connected her with others who could be helpful and provided suggestions to improve her resume.  Stated another way, I showed a genuine interest in helping her and demonstrated my capabilities.  Interestingly, I never pitched her on the idea of becoming a client.

Selling consulting services is about selling an intangible product.  One cannot touch, hold, see, smell, or hear the product.  It is something that can only be imagined.  Those buying consulting services are taking a leap of faith.  In many ways, the process is the same as completing a successful series of job interviews.  The candidate’s primary objective is to establish rapport with the hiring manager.  After all, we want to work with people we like and who like us.  To achieve a successful outcome, one must establish a personal connection.  So, building rapport requires effective interpersonal skills.  Those skills include the following:

  • Empathy – needs assessment
  • A Positive Mental Attitude
  • Appreciation/Gratitude
  • Mutual Respect
  • Accountability
  • Offer something of value – a gift.
  • Professionalism
  • Honesty and forthrightness

As with any job interview, you are being evaluated on every step of the selection process including an offer of employment.  As you work to gain the prospect’s confidence, your working style and ethics are on display.  The prospect is becoming comfortable, or not, with the idea of working with you. A well-executed process is critical! I cannot overemphasize the importance of this phase of the sales cycle.

Selling consulting services is a process governed by the fact that you are selling an intangible product, the prospect’s desired outcome.  As a consultant, your job is to make the product tangible and mitigate the prospect’s doubt.  You are the product!  The attributes of the product you’re selling are your attributes: competence, professionalism, empathy, and ethics among others.  You will demonstrate these attributes by developing a working relationship with the prospect.  By developing solid relationships, you will ensure the success of your business.

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com

North Fulton Business RadioX Interview, September  26, 2019

Author of: Fighting Alligators, Job Search Strategy For The New Normal

Posted on

You Need To Step Up Your Game!

Effective Communications 

It isn’t often that I can observe my clients during their day-to-day interactions.  In my twenty years as an Executive Recruiter, I have observed only five interviews conducted by a client.  I found those situations interesting and most helpful.  As a coach and consultant, I usually rely on the client’s after-the-fact recollections of an encounter.  This is not ideal, as I only hear one side of the story.  Sometimes, I am fortunate enough to observe the encounter in real-time.  Those opportunities, however rare, result in a treasure trove of useful information.  I had one of those opportunities this past week.

 

I spent some time with a prospective client this week. It was an unusual situation as I was working with another client, who happens to be a vendor for the prospect.  This prospect has come to know me through my work with his vendor. Apparently, he likes my style and has talked with me about an engagement. So far, the discussion has been preliminary. I recognize a possible conflict of interest with my current client, which I intend to avoid.

 

My client and the prospect are typical entrepreneurs. They are hyperactive, creative types.  Maybe even a little ADD. Although affable and engaging, they share a common weakness, communication skills. When they aren’t understood, or work is not completed as they had envisioned, they become frustrated.  It’s as if they expect others to read their minds.  The resulting admonitions are unprofessional, unproductive, and borderline nasty.  They fail to provide clarity to their expectations and how to correct the issue if required.  I am amazed that neither recognizes the problem, but they aren’t happy with the symptoms.  My client has come to the realization that changes must be made if there is to be a productive working relationship with the prospect. Clearly, they lack self-awareness regarding this issue.

 

While with them this week, I experienced their interactions firsthand. I observed the prospective client’s interaction with others including his employees, vendors, and customers.  I observed his interaction with my client and a few of his subordinates. They were interesting and revealing. In one case he admonished an employee for his failure to complete an assignment. The prospect was agitated that the employee had not completed more work, challenging his work ethic. The prospect continued to repeat, “you’ve got to step up your game.” Regarding this encounter, I witnessed the instructions the employee received from my prospective client. The employee did exactly what he was told to do. The prospect failed to recognize the work completed by his employee and never explained what should have been completed.  My take on the situation is that the prospect was worried about something else and unloaded his frustration on the employee. Not exactly what I would call a positive management style.  The confrontation was a waste of time and detrimental to the employer-employee relationship.

 

I observed similar conversations between my client and the prospect. Those conversations included contradictory instructions and failure to establish clarity.  At one point, the prospect told my client “we must slow this project down,” then later, “you must speed up your work!” Totally contradictory.  When debriefing my client, I recommended that he make greater effort to achieve clarification. I suggested he ask questions and take cogent notes. Then confirm back with the prospect to ensure mutual understanding. Simple right?  Well, not necessarily. The other point is to make better use of technology. I recommended that my client use email, text messaging and meeting scheduling tools to ensure understanding.

 

This post is about working through a dysfunctional relationship, the need to improve one’s communication skills and the importance of hiring a coach or maybe even an Organization Psychologist.  I will continue my discussions with the prospect as I know I can be helpful.  At this point, the prospect needs a coach more than a consultant.

 

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com

North Fulton Business RadioX Interview, September  26, 2019

Author of: Fighting Alligators, Job Search Strategy For The New Normal

 

 

 

Posted on

Trade War Thawing? Market Commentary – October 14, 2019

A verbal agreement. Friday, October 11, the U.S. announced that it had reached a verbal agreement with China, concluding two days of face-to-face talks and rampant speculation of a deal in financial markets. China agreed to purchase more agricultural products from the U.S., and the U.S. dropped plans for higher tariffs on $250 billion in Chinese goods, which were scheduled to take effect Oct.15. Stocks are down this morning, though, amid reports that China wants more discussions with the U.S. before signing the deal.

Slumping Chinese imports. We believe progress in the U.S.-China trade dispute is becoming more crucial to jumpstarting global demand, as China data showed this morning. China’s imports (in U.S. dollars) dropped 8.5% year over year in September, the fifth straight decline, while China’s exports fell 3.2%. Slumping Chinese imports adds to evidence that the second-largest world economy has weakened over the past year, while pockets of the U.S. economy continue to deteriorate. We think signs of slowing growth could motivate both sides to continue working together.

Earnings preview. Corporate America is unlikely to deliver much if any, earnings growth in the third quarter. However, we think better days lie ahead. We expect progress on trade to keep U.S. economic growth at or above the trend for the current economic expansion. The U.S.-China trade conflict is unlikely to be resolved anytime soon, but we believe any small steps forward could increase business confidence and spark capital investment, lifting corporate profits. Flat earnings are hardly exciting, but we think prospects for better growth in 2020 will support stocks at current valuations.

Stocks rally to end the week. Stocks rallied on trade optimism late last week, erasing the S&P 500 Index’s 2% loss through Tuesday. Fixed income markets dropped across the board as global interest rates moved sharply higher. Review all the major indexes in the latest Weekly Market Performance.

The week ahead. This week’s economic calendar in the United States includes retail sales and Federal Reserve’s Beige Book on October 16, followed by industrial production on October 17 and the Conference Board’s Leading Economic Index on October 18. Internationally, we’ll get industrial production and Consumer Price Index data out of the Eurozone. A swath of China data is slated to be released as well, including third-quarter gross domestic product, inflation, and industrial production.

Kevin Garrett – Integrated Financial Group

My firm specializes in working with people that experience what we call “Sudden Income.” Typically the income came from one of these events:

1) Accessing and Managing Retirement Assets
2) A Performance Contract (Typically a Sports or Entertainment Contract)
3) Divorce Settlement
4) An inheritance or Insurance Payout
5) Sale of a Business or Stock Options
6) A Personal Injury Settlement

I believe the unique nature of these events requires specialized professional experience, empathy, and communication to deal with both the financial changes and the life changes that inevitably come with them.

My clients value my ability to simplify complex strategies into an actionable plan. They also appreciate that I am open, non-judging and easy to talk to about their dreams and fears. Each client defines financial success differently and my goal is to guide them from where they are now to where they want to be. As my client’s advisor, my goal is to provide them with a lifetime income stream, improving returns, protecting their funds and managing taxes.
My firm specializes in working with people that experience what we call “Sudden Income.” Typically the income came from one of these events:

1) Accessing and Managing Retirement Assets
2) A Performance Contract (Typically a Sports or Entertainment Contract)
3) Divorce Settlement
4) An inheritance or Insurance Payout
5) Sale of a Business or Stock Options
6) A Personal Injury Settlement

I believe the unique nature of these events requires specialized professional experience, empathy, and communication to deal with both the financial changes and the life changes that inevitably come with them.

My clients value my ability to simplify complex strategies into an actionable plan. They also appreciate that I am open, non-judging and easy to talk to about their dreams and fears. Each client defines financial success differently and my goal is to guide them from where they are now to where they want to be. As my client’s advisor, my goal is to provide them with a lifetime income stream, improving returns, protecting their funds and managing taxes.

 

Firm Specialties:

  • Retirement Planning For Business Owners & Executives
  • Woman’s Unique Financial Planning Needs
  • Professional Athletes
  • Investment/Asset Allocation Advice
  • Estate Planning
  • Risk Management
  • Strategic Planning

Kevin was listed in 

The Wall Street Journal as “One of the Financial Advisors In The Southeast That You Need To Know” 

 

Kevin was listed in Forbes Magazine’s Annual Financial Edition as a Five Star Financial Advisor  

Kevin has been awarded the Five Star Professional Wealth Manager in Atlanta Magazine in 2012, 2014, 2015, 2016, 2017 and 2018.

Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.

KEVIN GARRETT, AWMA, CFS

Integrated Financial Group

200 Ashford Center North, Ste. 400 | Atlanta, GA 30338

Phone | 770.353.6311

Email | kgarrett@intfingroup.com

Website | kevingarrettifg.com