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The BENG Atlanta Chapter July 14 ZOOM Meeting Featuring Doug Reifschneider
July 14, 2020 @ 7:30 am - 9:30 am EDT
Doug Reifschneider is a dynamic marketing leader with 30+ years of experience in the restaurant industry and a demonstrated history of driving growth through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position. While at Firehouse Subs, Mr. Reifschneider helped achieve a 4X increase in locations, to 1,030 restaurants generating $684M in revenues and 19.4% average annual sales.
During his foodservice career, he navigated the ever-changing marketing/advertising environment. The advertising menu proliferated from a relatively short list of tactics (TV, radio, print [direct mail, magazines, newspaper, etc.0, OOH, POP and direct selling) 20 years ago to thousands of online options which included but was not limited to display, native, SEO, SEM/PPC, web sites, landing pages, mobile and others. Doug has experience with all of it and is always looking for new technologies to exploit such as Blockchain.
Throughout his career, he consistently strengthened brand equity, grew the customer base, and boosted revenues through the development of innovative marketing campaigns.
Register in advance for this meeting:
James Weber is inviting you to a scheduled Zoom meeting.
Topic: BENG Atlanta Chapter July Meeting
Time: Jul 14, 2020, 07:30 AM Eastern Time (the US and Canada)
Join Zoom Meeting
https://us02web.zoom.us/j/81798652364?pwd=RWhQRXVwSXhRU3NQZFpQVkpQZE5vUT09