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“Wow, that was a great letter! I just had to call you back.”


“Wow, that was a great letter!  I just had to call you back.”  That was the beginning of a phone conversation in 1994. The caller was a CEO I had recently met about a job. My thank you note had really made an impact!  The CEO called to say that he wanted to move me forward in the process.    I must say, the job opportunity was a long-shot for me as the job was in a segment where I had less experience, and on the wrong coast.  My letter made an impact because of my enthusiasm for the opportunity;  my recap of the CEO’s goals for the position; and that my key selling proposition dovetailed with his needs.  I also personalized the letter in a way that strengthened our connection.  The result was that I earned a second look and was invited to meet with the Headhunter working the search.  I did not get the job, but I had expanded my network and learned a valuable lesson.

In my work I see a lot of thank you letters and coach a lot of people through the process.  It is important to remember that thank you letters are not just good manners or proper business etiquette.  Done well, they can make a difference in the hiring manager’s selection process.  A thank you letter will not help the unqualified candidate, but it can tip the scales in a close situation.  At the very least it will help you stand apart from the crowd.  A good thank you letter presents your case for the job and demonstrates your communication skills.   One page or less is ideal.  It is another opportunity to sell yourself for the job in question.  As a result, you must take this task seriously. 

A proper thank you letter shows your appreciation to be considered for the job; recaps the key objectives for the position; and presents your unique selling proposition.  The latter had better support the objectives for the position.  The last point is to personalize the letter to include something you learned about the interviewer’s personal interests or background.  This will help solidify a connection with the interviewer.  By recapping the key objectives for the job you tell the interviewer that you understand exactly what is required of the position.   By understanding the requirements of the job you ensure that you are on the same page with management which will make them more comfortable with your candidacy.   Recapping your unique selling proposition as it supports the objectives of the job reinforces your potential for success in the job. 

The role of correspondence between professionals seeking to do business together cannot be underestimated.  Even as snail mail has given way to email, there is still a high value for well written correspondence that gets to the point.  Your mastery of business letters, especially the thank you note, helps the hiring manager gauge your professional skills.  Sending a timely thank you note demonstrates you appreciation for business protocol.  Crafting an effective letter demonstrates your ability to communicate, an executive skill paramount to one’s success.   So, make a serious effort to write a thank you note that positions you as a viable candidate.  Let the interviewer know that you understand the job, that you can do the job, and that you want the job. 

Thank you for visiting my blog.  Your feedback helps me continue to publish articles that you want to read. Your input is very important to me so please leave a comment.

Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com

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On Cover Letters: Are You Trying to Get My Attention?


“Are you kidding me?  Are you trying to get my attention?  Well you did, but not the way you had hoped!”   That was my reaction to the most recent cover letter I received with resume attached.  The only positive thing I can say was that the sender’s timing was perfect as I was beginning to draft this series of blog posts on job-search correspondence.  I did read the letter and then scanned his resume, which I would not have done save for this article.  This cover letter, with a subject line reading “Senior Executive: Consumer Packaged Goods Industry” was 367 words long, yet never spoke to the candidate’s career goals or parameters for his ideal job.  So much for helping me help you.
From the opening paragraph of his email introduction, I would have never guessed that he was accomplished CEO with experience in mid-cap and small cap food and beverage focused consumer packaged goods.  Following his intro paragraph he offered five bullet points, actually sentences with bullet points, demonstrating his value proposition.  Only two of those points spoke to objective performance metrics.  This whole section came across as very tactical.  Was I being introduced to a CEO or a Manager.  The third paragraph said that he was doing consulting/project work for small to medium sized companies, followed by an attempt to reinforce his value proposition.  This section was heavily laden with buzz-words and trite clichés that stepped on his message.  To close, he told me that he had received a BS in Accounting and would welcome an opportunity to meet for further discussion.  I never learned what he was looking to do now.  I would have expected far better from a viable CEO candidate.   
His email introduction was clearly a mass mail effort, probably sent to a large number of Executive Recruiters.  The football analogy would be a “Hail Mary” pass.  For all I know, he may have sent this same intro letter to a large number of potential employers and Private Equity Groups.  If so, he really tarnished his personal brand.  When writing a cover letter, remember, you are making an introduction seeking help in your job-search efforts.  You may be interested in a networking relationship; applying for a specific job; seeking to be placed in a recruiter’s data-base; or looking for a referral to one of the preceding.   Viewed in this way, would you send the same letter to all of these people?  Of course not!  Mass mailing is not the issue as you can personalize mail merge to a large degree.  The point is to customize your intro letter to fit the audience.  Mass mailing is not appropriate for one-off introductions for networking assistance, or when asking for a referral.  Those introductions must be highly targeted and personalized.
When sending a resume to an executive recruiter, a short three to five sentence paragraph will suffice.  We are looking to know the parameters around the position you seek, the industry segment, your compensation requirements, and any limitations you may have to relocation.  Your resume should provide the details I need to initiate further conversation. 
In following blog posts I will offer advice on the various types of job-search correspondence.  In the meantime remember to stay focused on the needs of your audience, and keep your correspondence short and to the point.

Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.
Jim Weber, President
New Century Dynamics Executive Search

www.newcenturydynamics.com

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Your Resume is Not Getting Traction: It Is Not Easy to Contact You:


Isn’t cell phone technology fabulous!  And what about those apps!  Awesome!  My little iPhone has dramatically improved my efficiency, allowing me to spend more time out of the office building relationships.  The GolfLogix app has been especially helpful with club selection and tracking my golf stats.  I will likely develop that thought further if I ever set up a Blog about golf.  The point is that I probably spend more time using my iPhone on the job than at my computer.  It is great to be able to respond promptly to an email message from a client or a text message from a candidate via my iPhone.  I never miss a call to my desk as I instantly receive a message from my Voip Service. This feature provides the caller’s phone number and a text version of any message left.  The ability to touch a phone number or email address to respond is vital.  It would be an understatement to say that my iPhone is fast becoming my preferred business tool.  In fact, it is very fair to say that the apps I have on my iPhone create a virtual office wherever I happen to be, so long as I have my iPhone with me.  I am certainly not unique in this regard.   
I become irritated when my candidates or prospective candidates fail to appreciate the importance of my iPhone in my work.  I am certain this will come as no surprise to anyone reading this post.  The first thing I tell my candidates is “help me help you.”  The first rule is to make it easy to find you.  Make it easy to find your resume and make it easy to contact you.  By contact, I mean via text, email, or voice.  My correspondence includes my complete contact information including my website, blog, and LinkedIn profile.  All of my correspondence!  A savvy candidate will add that information into their electronic address book across all of their devices.  Likewise they should provide a complete signature section to make it easy to respond to them;  wherever I am and on my schedule.
Help me help you.

  •        Label your resume file as follows:  last name_first name_year

  •        Provide complete contact information in all of your correspondence.

  •        If using MS WORD for your resume complete the ‘file properties’ menu.

  •        Put my complete contact information in all of your address books.

  •        Become very familiar with my website content and blog posts.

If a candidate can follow these rules it is a signal to me that I am dealing with a savvy professional.  Savvy, at least as it concerns the effective use of technology.  But that is a good start!  Reviewing their resume and talking with them on an introductory call will confirm that opinion.  I am confident that any hiring manager or internal recruiter will think the same.  So, put yourself in the place of your audience; a recruiter or a hiring manager.  Let them help you, by helping them.  Embrace the technology!
Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.
Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com
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Your Resume is Not Getting Traction: Not Enough Focus on Accomplishments


“Just the facts, ma’am.”  For those of us old enough to remember the television series “Dragnet,” that phrase was made famous by Detective Joe Friday.   Detective Friday stayed at peak productivity by focusing his interviews on the facts.  The facts speak for themselves, or at least they should.  Irrelevant, or superfluous information is a waste of precious time.   Detective Friday maximized his productivity and effectiveness by sticking to the facts.
During my corporate career, I learned many principles of effective communications.  Two of those points stand out above the rest, at least to me.  The first principle is:  Tell them what you are going to tell them; tell them, and then tell them what you told them.  Every presentation has a beginning, a middle, and an ending.  The beginning states the objective of the presentation;  “tell them what you are going to tell them.”  The middle presents your case; “tell them.”  The ending, or summary, “tells them what you told them.”  Your resume format follows the same principle to a point.  Your Career  Summary sets the stage.  It reveals what you plan to tell them in the body of your resume.  Your job history is the meat of your resume.  It speaks to the relevant details of your career, which are the key accomplishments.  Your Career Summary is your personal positioning statement.  Your job history is supporting evidence.  One must support the other.
Focus On Your Accomplishments:
  • Career Summary positions your general contributions.
  • Skill Sets provide definition to your strengths
  • Employment Summary: bullet-point significant accomplishments, “the facts.”
The second principle is to know your audience.  Who are they?  What is their background?  What are they looking for?  What do they want to hear?  What code words are they looking to hear?  How much time do you have to make your point?  Knowing your audience is fundamental to delivering a successful speech.  This principle is equally important to crafting an effective resume.  When you consider the audience for your resume, understand that they are looking to maximize their productivity as well.  “Just the facts, ma’am.”
As with any communications vehicle your resume must make an impact on the reader.  When the reader puts your resume down, she should be able to recall your top three attributes; your unique selling proposition. Yeah, I get it!   So, your resume must be highly focused and to some extent repetitive.  Repetitive in the sense that key themes are reinforced throughout the document.  All too often I see resumes where facts have been obscured by superfluous adjectives which render the message trite and meaningless.  “Just the facts, ma’am.”
Think back to successful networking events you have attended.  Who did you meet that stood out from the pack, someone you remembered?  You can probably still tick off two or three key points about that person.  He must have impressed you enough to remember him.  His message was likely to have been clear, concise, and to the point.  Your resume should be no different, except that it lacks the full dimension of a face-to-face meeting.  A resume is consumed by only one of the reader’s senses, her vision.  Coupled with the fact that resumes are briefly scanned for content, the burden is on you to get your message across, understood, and remembered.  The content must necessarily leap off the page to be absorbed by the reader.  The best way to make an impact to be remembered is to present key information in short bursts.  To be remembered, focus on the facts of your accomplishments and reinforce your theme throughout your resume.
  

Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.

Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com

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Your Resume is Not Getting Traction: You Don’t Seem to be a Savvy Professional:




I have long been fascinated by Corporate Cultures, especially those of successful organizations.  What is it that sets those cultures apart?   All companies have a culture.  In fact, all groups have a culture even though it may not be recognized.  Formal groups have a shared history, code of conduct, set of values, and language which defines the group.  Some cultures are more obvious as with the uniformed services.  Or, as with Fraternities and Sororities, who have a secret handshake.  Many religions are identifiable by their manner of dress.  Other cultures may be more difficult to discern, but, insiders will recognize other members.  Small details taken together can be very revealing.
Cultures even have sub-cultures.  Elite military units have a culture that is different from the Army as a whole.  C-level corporate executives can be distinguished from middle management.  Marketing, Finance, and Operational personnel have their own sub-cultures with their own nuanced code.
Your resume presents your cultural affiliation.   You must actively manage your resume to ensure that you are sending the right signals.  Are you the real deal, or a poser.  If you are the real deal, but, using the wrong code words, you may not be recognized as a part of the group.
A Resume for a Savvy Professional:
  • Leave off Personal interests and “references available upon request.”
  • Use industry/position specific terminology.
  • Significant accomplishments should be predominant
  • Executive/Career summary must address your functional discipline, level of accomplishment; and industry/segment expertise.
  • Give a short, one line explanation for employer changes.
  • Label your resume file: “last name _ first name_ position_ date.”
  • Your email address should incorporate your last name to be professional
  • Use File/Properties menu option to list key words and other data.
  • Use appropriate key words in the body of the resume.
  • Avoid trite phrases and meaningless buzz-words.
You will be judged from the moment your email arrives in the recruiter’s mailbox.  Your email address and your resume file name speak volumes.   Your executive summary will reveal your cultural orientation by the language you use, or don’t use.  Do you use concise plain-speak, or buzzword-riddled gobbledygook?    Is your language familiar to other professionals at your level and from your professional discipline?  If not, you will not be taken seriously.
All too often I see resume attachments with “resume” as the file name.  A very common mistake for a rookie, and a cost to my productivity as it requires extra time to catalog and file.  Even worse is a highly personal, even ironic email address.  Not a professional introduction by any standard.  The ideal email address will consist of your last name and first name or initial.  Better still is to have a personalized email with your surname as the domain name.   Likewise, your resume attachment file name should be formatted as:  lastname_first name_position_year; or something very similar.   Violating these two syntax basics will cast doubt as to your authenticity.
The ability to present your credentials and capabilities in a clear and concise manner is crucial.  The greater your rank the greater the expectation of your ability to communicate.  Avoid run-on sentences ripe with meaningless buzz words and phrases that would only impress a junior level manager.  Don’t waste my time, get to the point.  Pay attention to these details and the economic value of your verbiage to be viewed as a savvy professional.
Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.
Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com
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Your Resume is Not Getting Traction: It Just Isn’t Interesting


How do you choose your leisure reading?  When you read the newspaper, visit a website, or pick up a magazine what grabs you attention?   Is it a compelling headline?  An interesting picture, or some other graphic?  Do you scan the article or do a deep-dive for total comprehension?  How do you decide which route to take?  I would imagine that time pressures hold sway.

Consider spending your day wading through a mountain of resumes, hoping to find a handful of candidates that match your specs?  I recruit for a living and I find that thought oppressive.  Would you like to sift through boring, poorly formatted resumes all day.  Madness!  It could drive one to drink!  No one wants to read boring material.  It is no different for a recruiter.  To be productive we scan resumes and put them in piles.  You want your resume to land in the right pile, the “I have got to call this guy” pile. If you want your resume to stand out, you must internalize that thought.
Rules for Crafting an Interesting Resume:
  • Provide a short Executive Summary at the beginning to set the stage.
  • Executive Summary – Executive Level, Industry Segment, Functional Discipline
  • Use paragraph format for Executive Summary, and Job Responsibilities.
  • Italics for job responsibilities will make the resume more interesting to read.
  • Use bullet-point format for Accomplishments and Skill Sets.
  • Use bold and underline functions to make headers stand out.
  • Give a brief description of each employer and the purpose of each position.
Your resume is your career story.  Like any good story, it needs a plot, a theme and some drama.  Use your executive summary to set the stage by positioning your career experience.   Are you a turn-around expert, a business development guru, an M&A specialist or maybe you are all about IPOs.  You get the point.  The positioning statement is your theme. Regardless of your functional discipline there are only a handful of themes in business.  As you think about your career, I am confident you will find a common thread, a theme that defines your experience.   Now, reinforce your theme throughout the body of your resume. 

Think like a marketing professional.  These folks are tasked with creating interest by communicating the benefits of their brand.    After all, isn’t your resume about communicating your message?   Tell your story with high impact language in an interesting format.  The words you choose must stimulate an immediate emotional response.  They must be powerful and precise, evoking a sense of energy and excitement.  Eliminate trite buzz words! Buzz words are buzz killers!

The purpose of a resume is to present your job history, but the goal is to get an interview.  Too many details too soon may well obscure your message.  First establish interest on the part of the recruiter, then fill in the details.  I am not recommending a one, or even a two page resume.  My message is to eliminate space devoted to non-essential information. I advise my candidates to have a very detailed resume available when a recruiter is ready to dig deeper into their background.  Even so, that document is not appropriate for first contact.  Build your resume with points that matter. 
When I consider the time I have spent in meetings, presenting to my team and superiors, or sitting through another presentation; I often wonder if management just wants to be entertained.  Work can be enjoyable and should be.  Why subject a recruiter to a boring resume?  To stand out, make your resume interesting and entertaining. 



Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.
Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com
 

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Your Resume is Not Getting Traction: 5 Reasons Why: It is not easy to read


Are you invisible?  Don’t laugh.  If your resume is not generating interest, you may as well be invisible.  If your resume is not read do you exist?  If your resume is not read and its content appreciated, your job-search is dead in the water.  And, when I say “read” I mean scanned.  A recruiter will spend less than 30 seconds evaluating your resume.  If your resume is not generating interest, it is a safe bet that it is not reader-friendly.  You may be the ideal candidate for a particular job, yet fail to get into the queue just because you crafted a resume that recruiters don’t want to read.  I can tell you from experience that there is a direct correlation between the quality of candidate’s resume and the amount of interest it generates.
To craft a resume that generates interest, start by putting yourself in the reader’s place.  Think of your own reading habits, especially on a busy day when time is short.  Do you like the thought of reading densely-packed pages of small-type-faced words?  That is a turn-off, happily to be avoided.  I am confident that you know exactly what I mean.    To maximize my productivity, I want to receive the most information I can in the least amount of time.   I will likely put aside a difficult-to-read resume, and move on.  Unfortunately, that usually means that other candidates make it to the hiring manager.
Follow these rules to help craft a resume with impact.
·       Use header and footer function to retain continuity.
·       Use Table function to hold formatting for employers, job titles and dates.
·       PDF is the best format for integrity in transmission.
·       12 pt. type face size for the body of the resume, larger for headers, 14 to 16 pt.
·       Use spacing to break up jobs held and to transition from different formats. 
·       White space is important!  Use it liberally.
·       Use 1” margins
·       Use underlining to separate employers.
A resume is really more of a marketing tool than a detailed work history.  Even if you are trying to convey your history, your goal is to engage the reader with every word, coaxing him into reading more.  You are trying to tell a story, your story.  If you cannot present your story in an interesting way, why make me suffer through a bad read?  As a professional you have likely attended many PowerPoint presentations that use short sentences and bullet points.  You know that these presentations are effective because they distil the key points in a way that is easy to grasp.  The message literally jumps off the page!  The sentences are short and the words have impact.  Your resume should use these techniques too!
Most of my work is with C-level Executives so I don’t get too involved in Automated Tracking Systems, but I do have a resume data-base.  When I search my data-base I use key words that match the client’s ideal candidate profile.  This task is always more productive when candidates have taken advantage of their resume’s file properties menu.  It is important to populate your resume with key-words, and don’t neglect the “file properties” feature.
Finally, always want to leave audience wanting more.  The important point of a resume is to get you into the game.  If you provide the most important information in an interesting, easy to read manner you are more likely to get a phone call from a hiring manager.  At that time you can begin providing more detail about your experience and accomplishments.  I definitely recommend that you develop a highly detailed CV that recaps your complete career history and accomplishments.  That document will serve as basis for your resume, bio, and key accomplishments.  However, that is not a document to use for an introduction in a job-search.

Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.

Jim Weber, President

New Century Dynamics Executive Search

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Your Resume is Not Getting Traction: 5 Reasons Why

We all know the adage.  “You only get one chance to make a good first impression.”  Whereas this might not be completely accurate, where your resume is concerned it most certainly is true.  Your resume is likely your first opportunity to make an impact with a hiring manager.  In too many cases a strong candidate with a weak resume loses out on a great opportunity.   It does not have to be that way.  Understanding how a resume is reviewed and used will give you the fundamental information to craft a product that will stand out.

The following five issues are likely working against you.


It is Not Easy to Read.
  • Use header and footer function to retain continuity.
  • Use Table function to hold formatting for employers, job titles and dates.
  • PDF is the best format for integrity in transmission.
  • 12 pt type face size for the body of the resume, larger for headers, 14 to 16 pt.
  • Use spacing to break up jobs held and to transition from different formats. 
  • White space is important!  Use it liberally.
  • Use underlining to separate employers.
It is Not Fun and Interesting Reading;
  • Provide a short Executive Summary at the beginning to set the stage.
  • Use paragraph format for Career Summary, and Job Responsibilities.
  • Italics for job responsibilities will make the resume more interesting to read.
  • Use bullet-point format for Accomplishments and Skill Sets.
  • Use bold and underline functions to make headers stand out.
  • Give a brief description of each employer and the purpose of each position.
It Does Not Reveal You to be a Savvy Professional:
  • Leave off Personal interests and “references available upon request.”
  • Use industry specific terminology.
  • Accomplishments should be predominant
  • Executive/Career summary must address your functional discipline, level of accomplishment; and industry/segment expertise.
  • Give a short, one line explanation for employer changes.
  • Your resume file name should put your last name first, then first name and date.
  • Use File/Properties menu option to list key words and other data.
  • Use appropriate key words in the body of the resume.
  • Avoid trite phrases and meaningless buzz-words.
It Does Not Focus Enough On Your Accomplishments:
  • Your Career Summary should position you based on your general contributions.
  • Your Skill Sets should provide more definition to your strengths
  • Your Employment Summary should bullet-point your most significant accomplishments.
It Is Not Easy to Contact You:
  • Cell phone and email addresses are key.
  • Home mailing address is unnecessary.
The most important point to understand is that your resume is not read as much as it is scanned.  In many of my search assignments up to 50% of the resumes I receive do not fit the desired profile, but I still must review each and every one to make that determination.  Hiring managers and their support staff must use their time wisely when sifting through a mountain of resumes.  These folks sort your resume into two piles; “possible” and “forget-about-it” by quickly scanning to see if the resume reflects the ideal profile for the position in question.  Even if their scan picks up some of the key attributes in question, a poorly formatted resume can end up in the “forget-about-it” pile.
To further drive home the point one would do well by reviewing point of sale marketing messages used by retailers.  They use very short messages, sometimes as few as two or three words, that make  a strong emotional connection with the shopper. You would be wise to think like a retailer when crafting your resume. 

To summarize, if you are to be considered a viable job candidate, your resume must be interesting, easy to read, and user-friendly for digital (i.e. email) transmission and retrieval.  To be viewed as a savvy professional, pay attention to the details.  Put your recipient’s needs first.  The previous bullet points will set you apart from the rest of the pack.

Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.

Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com

 

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Five Steps to employment for the over-50 Job-search: Why you need a career coach.

I landed my first job out of college by responding to a classified ad posted in the local newspaper.  After that, I did not need to look for another job for 11 years.  The next job I landed was through an executive recruiter and the one following that was through an ad placed in a trade magazine.  My last job-search was conducted under direction of an outplacement firm which focused on the power of networking.  Interestingly, my networking with an executive recruiter led to my final job in the corporate world.  It was in that last situation, working with an outplacement counselor, where I had my first experience with a career coach.  Although he was not familiar with my industry segment he was very good at helping me improve my networking skills, especially the quality of my communications.  He kept me focused and motivated, resulting in a fairly short time between jobs.  That was, wow, over 20 years ago.  Email and the Internet were in their infancy.  Snail mail and the telephone were still our primary modes of communication.  It was still Prime Time for Baby-boomers.

Throughout my corporate career, interrupted by a few short-lived recessions, the economy was growing steadily, fueled by the demand created by baby-boomers and supported by deregulation and the Regan Era fiscal policies.  Jobs were a lot easier to come by.  It was easier to find a new

situation.  And then the world changed.  The job market is a very different today.  In many respects it is a lot more difficult.  It is also much easier if you have the key.  I left the corporate world in 1999 to begin my own executive search business.

One of the most upsetting situations I encounter in my work is talking with displaced Boomers who have had solid careers only to be derailed by a merger or a restructuring which cost them their job.  They focused so much on their day to day responsibilities that they did not kept pace with the changing job market.  To say that their job-search skills are rusty would be an understatement.  Even worse, they have neglected their network.  It is no longer effective and must be rebuilt.  Their single-minded focus is to find another job, just like the last job.  No other options are on the table.  Many have the cushion of a severance package but few have outplacement benefits.  They find it difficult to grasp the fact that the jobs they left are gone or have been filled by younger, lesser compensated employees.  The absolute worst situation is to talk to someone who has burned through their severance and is working down their savings;  true desperation.  If you find yourself in this situation, you probably need professional help: an intervention.  This is when a career coach can be very important.

When you hire a career coach you are entering into a personal relationship.  A good coach will learn about your personality and how you approach a challenge, or adversity.  She will use that understanding to help you craft a strategy and set goals to achieve your job search objectives.  She will stay with you, offering encouragement and support as you execute your plan.  A good coach will help you break through roadblocks, especially those you create for yourself.  She knows the job market and can help you evaluate options for a meaningful next chapter.  The bottom-line is that you need to feel comfortable with your coach as she may have a major impact on your career.  For the relationship to work, both you and your coach need a connection, a bond.
Coach 7
It is a brave new world out there.  We all need help from time to time.  Your career is too important to neglect, so it is a wise move to engage a career coach to help you through you job search.

Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.
Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com
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5 Steps to Employment for the over-50: Part 4 Your On-line Presence:


As a professional, you represent a brand; your personal brand.  Okay, I know, this might sound trite, nevertheless, it is a fact that you should think of yourself as a brand.  You have a reputation that must be managed.  As with any brand, the message you are sending must be clear and consistent.  Your resume, cover-letter, and bio must reinforce your message.  Thank you letters should reinforce the key points you want the hiring manager to remember.  Likewise, your on-line message must resonate with the same message.  Your brand must be clear and consistent.
It is not uncommon to learn of job-seekers who have been successful putting their total job-search efforts into a LinkedIn campaign.  If you are not on LinkedIn, you should be.   Ensure that your profile is complete.  Otherwise, you are hurting yourself.  Employers are looking for you, but they cannot find you or if they do, your profile may not be impressive enough to be of interest.  Now is a good time to join and become active in those groups that parallel your interests.  Position yourself as a thought-leader.  Consider a paid subscription to LinkedIn to gain access to more of its capabilities.  It is not yet the most effective way of landing a job, but you must factor LinkedIn into your job-search.  Take LinkedIn very seriously!
Like your resume, your LinkedIn profile must be interesting to read.  Large paragraphs tend to make the reader’s eyes glaze over.  Your message may never be read, or get through.  White space is very useful to keep the reader’s attention.  Mixing up short paragraphs with bullet points will keep the reader interested.  Your LinkedIn profile must mirror your resume and other biographical information.  Since more and more employers and recruiters are using LinkedIn to source candidates your resume must be available on LinkedIn and it must be consistent with the one you are sending to prospective employers.
Ensure that your contact information is up to date.  If prospective employers are looking for you, then make it easy to find you.  It reinforces your status as a professional and will ensure that you are contacted about interesting situations.
On the issue of contact information your email needs to have a complete signature section.  Telephone numbers, email addresses, and the link to your LinkedIn page should be available.  Remember, today much of our interaction is via cell phone, so make it easy for cell phone users to contact you.
I have not heard of anyone landing a job through Face Book but I suppose that is possible.  If you are active on Face Book it is probably a good way to keep your network up to date on your progress.  It is probably safe to say that if you are over 50, your Facebook page is more about your children and grandchildren than more esoteric pursuits.  That is good news.  Prospective employers will take a look at your Facebook page to get more insight into you as a person.  I have checked out candidates in the past, and some have sent me friend requests.  I can say that I have learned things about some candidates that I wish I had never known, which raised questions about their suitability to work for my clients.  Make sure your Facebook page is interesting, but neutral. 
Google+ is becoming more important, so it is a venue that you should consider.  When setting up your Google+ homepage, ensure that it is complete and also mirrors your resume and your LinkedIn profile.  You may also consider starting a blog and developing your own website to further your on-line presence.  Send notice of your blog posts to your network.  It is good marketing.
Remember, employers are looking for you.  You need to help them find you.  On-line tools can be very useful to your job-search campaign, but only if there is consistency between them and if your message is the same across each venue.

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Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com
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