Breathing

“We’ve got to try. Do you know what happens if we don’t try?” “What?” “Nothing.” Braveheart

Dr. Stephen H Dawson

I only have time now to watch movies on Saturday nights. Not every week, but when I can. I turn off the world by throwing my phone out the window, getting away from my laptop, and remember when life was simple enough to enjoy two uninterrupted hours of rest. I breathe easier when movie time arrives, as it is a pivotal stopping point in my week. I like movies that have a historical significance. They help me understand more of the historical topic, though I remember theatrics could skew the facts. The act of muddying facts with opinions is an activity found in theology, philosophy, and even unstructured discussion. Sometimes, we realize we are only opinionating. Other times, we are able to stay grounded in facts. The rest of the time, it seems like we do not care enough to do either.

I shared last week the perspective I hold of 2020 from the strategic planning position. Everyone, for the first time in world history, had to throw the majority of their plans out the proverbial window, as I do my phone on Saturday nights. We were all trying to come up with a new plan to face the events of 2020. We wondered last year if trying to have a plan was worth it anymore. I faced that question myself. I learned this past week several readers of last week’s column also faced this question. Some of them shared with me a few of their recent experiences. We all stand in 2021 with the same multi-pronged question: do we need to plan, or can we even plan anymore? I am sure the reasoned response to this matter is a resounding yes.

UNASSURED SUCCESS

Yes, there are plenty of smart folks who fail at their strategic planning, who then try to abandon planning. The Wall Street Journal reported Vale settled for $7 billion this past week for their part in a collapsed dam. The same periodical also reported McKinsey settled for $573 million this past week for their part in the opioid epidemic. Singapore reported this past week they will need twice as much fresh water in 30 years than they have now. These stories represent significant failures by professionals in their practice areas. I hope they work things out for the best. Their failures do not limit my life. I hope they will not limit yours, either.

OPINIONS VERSUS FACTS

I read a recent opinion on when to change a strategy during a crisis. The opinion operates by first achieving four measurements, then responding to each measurement accordingly. I practice strategy. I sell what I practice. I spend several hours each week reading. I read weekly many facts, statistics, reports, and opinions. Sometimes, these items are even assembled into a form of foresight. I read an article this past week in the Harvard Business Review about why it is challenging to have workers operate using quality data now that computing has been around for decades. I also face this challenge in my work to serve my customers. The reason for the workers not using quality data difficulty is the lack of belief held by both the workers and their leaders to change their culture to only have and use quality data. It is a failure of leadership.

I read an article this past week in the MIT Sloan Management Review about growing a human-centered business. The term data does not show itself prominently in that article. Can we ever establish a productive organization without first having quality data? Can we ever have a productive organization without it also using quality data? It is doubtful. Again, more evidence of the need for facts in hand versus operating only by an opinion.

I do not remember reading the professional report on what to do when we all have to stay home for weeks. Neither do I remember hearing an opinion from those older than me about what to do when a global health crisis occurs. I provide guidance to folks. It is my advice based on the best research and recommendations I can deliver to them. I would commit a critical error if I stated facts and opinions could be separate in the practice of any field of work. What I can tell you with certainty is planning is easy when the necessary facts are in hand. What is difficult is assuring any fact is not in actuality an opinion.

A lifetime can be spent to accomplish what seems to be only a bit of fact-finding. Think back to the time when it was unclear if the world was flat or round. Think back to life before antibiotics. The rush to get something productive accomplished is neither bad nor good. It is a reasonable tendency to want to demonstrate productivity. “We’ve got to try. Do you know what happens if we don’t try?” “What?” “Nothing.” I agree life does not always let us wait for research to occur before action must occur. Thankfully, planning to get facts often helps us stay out of a mess by working continuously to know we hold facts. Note, I did not say work endlessly and never rest.

WHAT NOW?

I hope I have sold you by now on the need to plan the strategy you want to accomplish. I realize you may be feeling overwhelmed now. I offer the best advice I can to those in this condition. The advice is to follow a two-step process.

Step one, breathe. Step two, repeat step one. No smug intended here. Realizing the unquestionable need to undertake strategic planning can lead to the thought of quitting the work before beginning the work. My first trip to Chicago happened in early grade school. I first saw a train rail yard there. The operation’s size taught me a bit about the thinking, planning, and work required to build a railway that would help build a nation. Today, most trains are operated by electric engines. A steam locomotive needs oxygen to operate. It needs to breathe. The industrial revolution is filled with images of steam locomotives. Sometimes the train tracks are elevated. I cannot imagine how much fill dirt and gravel hold up an elevated railway system.

I am reminded of rail stressing when I look at older railway systems. It was not until hydraulics were invented before the rails could be treated to handle a railway system’s stress. I can only imagine the number of train wrecks on railway systems that were not treated with rail stressing. Take some time, breathe, think about living without a plan to accomplish your strategy, and see if you want to advance beyond a steam locomotive to execute your strategy.

STRESSING BREATHING

Doing the work to accomplish strategic planning involves research. The plan you write helps to inform others what they must do as a group, a team, a department, a company, a family, or even a country to achieve the strategy. A human-centered plan may include technologies. The research work could be boring at times, but it is not boring for those who need a viable plan to carry out their proposed strategy.

The endurance metaphors abound at this point in your decision to not quit on your strategic planning work. Pressing onward. Get up a head of steam. Get on track. Then, the big one: fight the good fight. Again, as I shared last week, I am not sure what fight is being fought in our contemporary society, but it is appropriate to include it in this list of go-get-’em slogans. I hope to focus you now on breathing leading to trying.

Gloria Gaynor asserted, “I will survive.” It seems as though she did, based on how many times I have heard her say those words over the years. A good way to get out of desperation is to form a plan, work the plan, and rejoice you are no longer desperate. I shared last week if you, at your lot in life, can understand strategic planning as a series of plans involving simple communications, then you have the necessary understanding to undertake your strategic planning efforts. I stand by these words. I urge you to spend time this week alone, breathing, and focus your thoughts on trying to begin to accomplish your research work to support you in carrying out your strategy by working on your plan. Yes, we should be breathing all of the time. Yes, I am saying to de-stress instead of distress. Yes, we are talking about your strategy as a metaphoric train to carry out your strategy. I am hopeful I can help you train yourself to breathe relaxingly, to consider the work you need to accomplish deeply, for you to undertake your work diligently, and for you accomplish your work with excellence.

So, I ask you: where do you want to go? I hope your answer is to develop the plans necessary to accomplish the strategy you know you need to achieve to arrive at your desired destination. If this is the case, then let’s get to work. If not, then I wish you the best of everything.

I hope we will see each other here next week. Email me if you need to talk before then.

 

Dr. Stephen H. Dawson, DSL

Executive Strategy Consultant

Dr. Stephen H Dawson

Stephen Dawson is an executive consultant of technology and business strategy, serving significant international organizations by providing leadership consulting, strategic planning, and executive communications. He has more than thirty years of service and consulting experience in delivering successful international business development and program management outcomes in the US and SE Asia. His weekly column, “Where Do You Want To Go?,” appears on Thursdays.

Dr. Dawson has served in the technology, banking, and hospitality industries. He is a noted strategic planning visionary. His pursuit of music has been matched with his efforts to lead by service to followers. He holds the clear understanding a leader without followers is a person taking a long walk alone.

Stephen has lived his life in the eastern United States, visiting most of the United States and several countries. He is a graduate of the Regent University School of Business & Leadership. Contact him at service@shdawson.com.

Stephen Dawson, DSL

Vice President Strategic Planning or Business Development
by Dr. Stephen H. Dawson, DSL
February 4, 2021

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

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COMPANY RESTORATION IN THE NEW NORMAL – PART 4 – 5 C’S RESTORATION STRATEGY – THE FINAL 2 “C’S”

From the mind of Don Turner – “Creating Clarity in a World of Complexity’

 

We are in our last installment of “Company Restoration in the New Normal.” I hope you are finding it informative and it is prompting some of your own thoughts about what to expect as we conduct business in this new world, we have found ourselves. Again, I invite you to leave comments on your thoughts so we can all learn together.


“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.”

~ Brian Herbert


In Part 3 we introduced this mind map of the “5 C’s Restoration Strategy” and discussed the first three. In this final Part 4, we finish introducing the last 2 “C’s” and talk about the future.

5 C Restoration Strategy

COMMUNITY


“Alone, we can do so little; together, we can do so much”

~ Helen Keller


Your business operates within a community of Suppliers, Customers, Lenders, Local Government, and more. In “normal” times there is always a level of dependency with each member of this community. I know many companies like to talk about “partnerships” over “vendorships”, but the reality is that there is always a recognition that if needed there are options to replace one member of your community with another – i.e., the “law of supply and demand.”

Given the increased requirements of conducting business in the New Normal, you will be forced to have more detailed, more transparent, and more involved “heart-to-heart” discussions with everyone in your Value Chain. You will certainly need them to be accommodating to your liquidity pressure as they will require the same of you.

If there ever was a need for commitment over-involvement, the New Normal is the time.

With all due respect – and somewhat “tongue in cheek” – you and your business community need to embrace the “swine mentality.”

What does this mean?

For Suppliers associated with some form of fabrication, you may have to jointly work out the flow of raw materials with the flow of cash. As mentioned in the last installment, this will likely have several characteristics to it:

  • You may have to interactively negotiate cash flow terms between your Supplier and yourself and with     your

Customer and yourself.  This will require a level of trust

AND transparency that all parties are most likely not accustomed to. Expect to have honest discussions around “normal” margins and temporary New Normal margins – i.e., “I’m working at 20% less margin, can you sell to me for 20% less?” Who knows? In the short-term, you may have to “open the books” to negotiate with your Suppliers and Customers.

  • If – and that is a big IF – this is done successfully, would fully expect these relationships to evolve into strong “shared goal” partnerships as we evolve into later stages of the New Normal.

For service Suppliers, the challenges maybe even more difficult given that in tough times cutting back on outside services is typically one of the first burn rate reduction initiatives. With this in mind, there will be a renewed focus on monetarily quantifying your value-add to your Customer. This will be a rude “wake up call” for many Service Providers who have ignored this service-providing fundamental for way too long – i.e., paying “lip service” to it in promotional literature without routinely reviewing, refining, and enhancing their value to the marketplace.

You may have to provide a partial service to your Customers for a heavily reduced amount just to keep the business. In this case, you may have to significantly broaden your Customer base providing a narrower focus of services for heavily reduced prices.

All this said, with either fabrication or service Suppliers, I would expect that those business communities that survive and evolve into the New Normal to represent phenomenally stronger entities. This should serve them well in the future.

We addressed “Customers” as a stand-alone item in the 5C Restoration Strategy but it deserves some additional discussion in the context of your business community.

Customers should be open to discussing mutually beneficial arrangements where you can offer a temporarily reduced price and in turn, they will give you a long-term commitment to continue purchasing as the market becomes healthier. As with your Suppliers, you will likely have discussions that involve an entirely new level of transparency.

Again, everyone is simply trying to engage in commerce again. Communication, creativity, transparency, and commitment are the ground rules for the New Normal.

Lenders have always been willing to talk about helping in a distressed situation. Trust me, they don’t want to see you fail – costs them money, time, and a whole lot of paperwork. In the New Normal, there may not be much new capital available through traditional lending institutions (ED: we will briefly address the role of Private Equity at the end) but that is likely not your issue. Early in the New Normal, businesses will most likely be looking to “buy time” in dealing with existing institutional debt.

Relative to new lines of credit, I don’t see this as an impossibility if the Lender is brought into the interactive and integrated discussions that you are having with your Suppliers and Customers. At the risk of repeating myself ad nauseam, this will require complete transparency and a commitment by all members of your business community to work together. “Good and Services” move on the current of “Cash Flow.”

COMMERCE


“When only one party makes a profit that’s robbery; when all parties make a profit that’s business.”

~ Amit Kalantri, Wealth of Words


Last but not least is the business itself. An involved topic but the key points are:

New Normal Marketplace Ground Rules – you must take an honest, fresh look at your value proposition into the marketplace. Think through the real value your offering has to your Customers. If you can’t answer the following four questions succinctly then you have a true “value proposition problem” with your business:

  1. “Why should the Customer listen to you?” 2. “Why should the Customer listen to you now?
  2. “Why should the Customer buy from you?”
  3. Why should the Customer buy from you now?”

There is a “brave new business world” coming via the New Normal and I see only quantifiably value-offering businesses surviving, much less thriving.

SHORT-TERM GAME PLAN – the first step in your Restoration is to deal with all of the aforementioned. In addition, have a Restoration Game Plan that you look at EVERY day, THROUGHOUT the day. Each day should involve laser-focused attention to balancing:

 

  • Delivery Cycle Excellence – if your offering is still relevant in the marketplace then there will always be Customers for those who can deliver real value quickly, cost-effectively, and with superior quality.
  • Liquidity Management – in the early stages of the New Normal, liquidity hiccups can be deadly. Constant vigilance and constant communication backward and forward in your Value Chain is critical.
  • Culture – remember your employees are no longer coworkers. If you have made the management to leadership       transition effectively they are your “Battle Buddies”, your

“Foxhole Friends.” Communicate, communicate, communicate.

LONGER-TERM GAME PLAN – obviously the longer we look into the future the less clear our “crystal ball” will be. However, looking into the future is something we all must do – the alternative is to face the professional ignominy of being a “Reaction Manager” versus a “Proactive Leader.” Note, this “looking into the future” is where the art and science – and trust me it is clearly both – of Strategy comes into play.

The fact is that we may not make strategic decisions daily, but in a lifetime of developing and executing strategy, I guarantee you that you are exposed to “strategically-relevant” information EVERY day, throughout the day.

If you don’t have the processes and tools to capture in real-time you should at least set aside some time at the end of every day and ask yourself, “what did I learn today that may impact my long-term direction at some point in the future?” This observation can involve the market in general, Customers, Competitors, Offerings, or the underlying technology that is part of your marketplace. Sometimes it is nothing more than a “tidbit” of news – you need to learn how to identify “potentially” important strategic data (ED: it is a sad testimony to our Business School educational system that many professionals have never been taught to be “Strategic Thinkers”).

An additional observation based on a little bit of experience on the topic is to understand what is becoming LESS important in the marketplace. Many professionals only try to understand the emerging or growing trends – remember how we said that is the “essence” of strategy – and that is a good thing. However, what is often ignored from a resource planning perspective is also trying to understand what is becoming less important. It is amazing how many times I have found organizations still investing significant resources – time, personnel, and capital – on items that are becoming less relevant in their marketplace.

Bottom line, the objective is to gather and organize strategic information in a way that it is useful when you formally sit down with your Team to refine your strategy – whether that be monthly, quarterly, semi-annually, etc. (ED: timing is a function of the “velocity” of your particular marketplace).


“It’s amazing how a little tomorrow can make up for a whole lot of yesterday.”

~ John Guare, American Playwright


FINAL RANDOM THOUGHTS

Given that in recent years I have worked with a lot of Private Equity organizations, a comment or two about how they will play and play into the New Normal seems appropriate.

First and foremost, they will be laser-focused on the survival of their current portfolio companies. They always hold back extra capital – i.e., “dry powder” – to further invest in their portfolio companies when either things have not gone as planned or there is an opportunity to grow even faster. Obviously, nothing prepared them for this economic calamity of a global scale. It is likely that some “fire sales” will be taking place as they identify portfolio businesses that simply aren’t relevant in the New Normal and need to be jettisoned.

That said, once their portfolio is relatively stabilized, expect them to be on a “rollup” frenzy – where a “rollup” is when an investment firm buys multiple smaller companies in the same market with the intent of developing economies of scale and becoming more of a dominating force in that particular marketplace. With the expected business casualties of the New Normal, it is likely to be what we refer to as a “target-rich environment” for buying distressed companies.

As a business professional, it would be to your benefit to follow these rollup activities and look for opportunities for your own business. Ahhh, but that is a topic for another day.

SUMMARY

As we come to a close on our look at restoring companies in the New Normal, let us review what we discussed:

  • We are NOT going back to normal, there will be foundational changes in our society, our culture, and the manners of how we conduct commerce.
  • Surviving – much less thriving – will involve far more involved techniques than normally associated with “Restructuring” or “Turnaround” – though the actual stages remain the same
  • Successful business Restoration will require innovative approaches to managing Cash, Customers, Culture, Community, and Commerce itself

So. we are headed for a New Normal – of that, I have no doubt. Here is to hoping that we can use these “interesting times” to our advantage and make a better world for all.


Particularly in challenging times, success is NOT about knowing the answers to tomorrow – few have that prophetic ability.

Future success is based on asking the right questions today.


Good luck. May you and yours be safe and healthy.

Don Turner, 24 Apr 2020

Don Turner

Don Turner is a serial growth and turnaround executive with success in a broad range of marketplaces and business situations. He is also an internationally recognized Strategist who has deployed his VOGI® Strategy Methodology in over one-hundred organizations ranging from startup to NYSE and NASDAQ public companies. Routinely called in to deal with some of the most difficult business problems, one executive summed it up as, “everything Don touches is better as a result.”

From the mind of Don Turner – ‘Creating Clarity in a World of Complexity’

Contact

don@turnerworld.com

678.361.3313

www.turnerworld.com

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Jim Weber – Managing Partner, ITB Partners

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COMPANY RESTORATION IN THE NEW NORMAL ©2020 Donald H Turner – PART 3 – 5 C’S RESTORATION STRATEGY – THE FIRST 3 “C’S”

From the mind of Don Turner – “Creating Clarity in a World of Complexity”

In Part 2, we discussed the underlying factors of the New Normal that will force a more intense way of looking at “fixing” companies that have been broken by this global calamity. Building off of “Restructuring” and “Turnaround” approaches, we identified the increased difficulty and complexity associated with the New Normal and introduced the concept of “Restoration.” Restoration efforts will require fixing distressed businesses in an environment where not only they themselves but their entire marketplace – Customers, Suppliers, Lenders, etc – are distressed also.

We suggested this will require an evolution of traditional “Restructuring/Turnaround” perspectives and approaches to successfully restore a troubled business back to prosperity.

With this third part of our series, we introduce the first three of five activity topics we suggest should be addressed when “restoring” business in the New Normal. These topics – Cash, Customers, and Culture – are shown in the following exhibit:

5 C Restoration Strategy    

Before we go into further detail for each of these topics, a couple of important thoughts:  First and foremost, these activities don’t happen in isolation – there are strong interrelationships and interactions between them.

  • Secondly, given the interrelationships, they must all be executed simultaneously with an eye to integrating and balancing focus and resources
  • Thirdly, are there other activities to execute? Certainly, however, I believe they can all be covered under one of these 5 C’s

Let’s take a look at the first three:

CASH


Cash combined with courage in a time of crisis is priceless ~ Warren Buffet


The proverbial “Cash is King” saying is never more relevant than it is today. For a company to “restore” itself and survive they must determine how much liquidity runway they have at the current burn rate – most likely under various pessimistic to optimistic scenarios.

These scenarios take into account your entire value chain – from Suppliers to Customers – and are based on the multitude of creative cash optimization tactics one can employ.

Not Enough Runway

Not enough runway? Then obviously some hard decisions must be made. The point is that as we enter the first phase of the New Normal, we need to determine how much runway the company has. The length of the liquidity runway dictates both the urgency and types of decisions to be made.

Anybody who has done turnarounds knows the endless variety of decisions that can be made to improve liquidity. We won’t go through all of them here but suffice it to say your initial Restoration decisions will almost always involve prioritization and retraction. You must prioritize those activities and resources that are MUST HAVE to restore the business. Based on that prioritization you need to identify where retraction makes sense – at least in the short-term. As mentioned in Part 2 of our discussion, this retraction might include determining what Customers you can’t serve, what products or services you can’t offer, what delivery channels are superfluous, what resources – both in personnel and facilities – are not absolutely necessary.

Remember this retraction requires focus and that focus is on the “Delivery Cycle” – those activities directly associated with selling, delivering, and servicing your offering. These activities are all Customer-facing and have a direct and immediate impact on your revenue. Longer-term activities like identifying and creating new offerings associated with the “Development Cycle” can wait.

Development – Delivery Cycles

A final thought on Cash is that it is also important to identify creative ways of extending or even using non-cash transactions. Again, mentioned in a previous part of our discussion, some of the obvious ways are bartering and consignment. However, I also expect to see in the early stages of the New Normal businesses negotiating concurrently with both the Supplier and Customer side of their business to ensure optimal cash flow. Remember, EVERYONE is in the same boat and has a common objective of survival! If there ever was a time to conduct creative transactions now would be the time.

CUSTOMERS


Without Customers, there is no business to restore.


In the New Normal, you will find yourself engaging with your Customers more honestly, period. Restoring your business concurrently with your Customer restoring their business will require a new level of transparency and openness in your discussions.

In the New Normal, Customer communication will take on an entirely new level of importance. Embrace it, this is a good thing in the long run!

My personal and professional hero has always been my Grandfather. He started me off in the world of business by reading Horatio Alger to me as a child sitting on his lap (ED: while listening to Eddie Cantor records, I remember the time fondly and well). He had me work in his real estate and construction office before I was ten, driving our supply truck to deliver material to the crews as soon as my feet could reach the gas pedal, clutch, and most importantly, the brake. My fundamental view of business, hard work, and dealing with people, in general, all came from him. Ahhh, but that is another story.

I remember one of the most profound things he ever said – and Grandpa had a lot of them. After meeting with someone in his office where I was allowed to sit in the corner, keep my mouth shut, listen, and watch, he once said, “You know Donny, 95% of all the problems you could ever have with a Customer are based on poor communication. The other 5% is a rounding error.” As I said, Grandpa was a wise man.

In the early stage of Restoration, you cannot over-communicate with your Customers. Yet, in the New Normal, you should do be doing more than just communicating. You should be interacting, engaging, finding new ways of working together, new definitions of mutual benefit. In the New Normal, your Customers will exhibit a level of vulnerability that you’ve never seen before. Use this time to strengthen your relationship with them.

Value Proposition

Evolve the value proposition between the two of you. How can delivery costs be reduced?          Can packaging be done differently? Can services be bundled? These and many questions should be asked in an attempt to creatively increase the real value between you and your Customer.

Of course, in the New Normal if your business offering is not as important to your Customer as it was before, or worse yet, no longer relevant to them than you have a fundamental “going-concern” problem. Remember, without a clear value proposition you simply aren’t relevant to your Customer – they are restoring their own business with the same intense concentration on prioritization and retraction.

CULTURE


Collectively, people are your culture and it is the culture that helps drive business success.


Yes, your people are valued individuals. However, even more importantly, as a group, they represent the culture of your organization, and in the New Normal that culture will require a new perspective on how to effectively manage.

It is your collective culture that creates the “Customer Experience” as it defines, creates, and delivers your offering to the marketplace. Better culture, better offerings, better delivery, better Customer loyalty (ED: I have strong opinions of loyalty versus satisfaction, for a GREAT read “Customer Satisfaction is Worthless Customer Loyalty is Priceless” by Jeffrey Gitomer, it will radically change your view of “satisfaction”).

Firstly, let us get the unpleasant stuff out of the way. You may have to downsize – in fact, you most likely already have and will downsize even more as you restore your business. One strong suggestion is to cut as much as you think you need for the foreseeable future. Nothing destroys culture like a Damoclean sword over everyone’s head. Once you conduct a reduction-in-force (“RIF”) you need to start rebuilding the Team culture.

Yes, part of this RIF from the reduced level of your present business. However, it is hoped that during this current isolation phase of the New Normal, you are learning how to “do more with less” via the effective use of technology and processes. This is an unpleasant reality but if you haven’t already figured this out, you haven’t been paying attention.

That brings us to our second point, defining the “New Normal Work Environment.” If your management style hasn’t in the past, I hope it is now evolving to focus on deliverables, not hours.

Yes, there are certain jobs that are fundamentally based on “hours” – e.g., Customer Service Representatives. Yet, there are countless other jobs where the number of hours you put in is not as important as the deliverables you produce. That is a fundamental change in perspective for a lot of Managers who must learn to manage in that environment. The bottom line, I envision remote working to be a seminal change in the New Normal. Do we still need offices? In many cases, the answer is “yes”. However, do we need as much space, and do our employees need to be in there five days a week, eight hours a day? I don’t think so.

Technology will help enable a significant amount of the New Normal. Remote Team Management tools have been around for a while and continue to grow in their adoption. Video Conferencing will evolve. Electronic whiteboards will be the norm for Team brainstorming. Workflow Management solutions will increase the velocity of deliverables through an organization. We will find that the effective use of technology will not only enable business in the New Normal but evolve and enhance it like never before.

One positive of the New Normal is that there will be shorter, more focused interactions – particularly in the use of meetings. I have had several executives tell me of late that what would have been an “in-office” meeting of an hour to an hour and a half was done via a video conference in half an hour – and they felt more was accomplished.

When I worked in major corporations, I always told my Team that independent of “emergency meetings” that are occasionally required, they had my permission to completely ignore any meeting request that did not include an Objective, an Agenda, and an Expected Deliverable twenty-fours in advance of the meeting. It is amazing to see the increased meeting productivity simply having those items identified ahead of time. Maybe even include “prep work” prior to the meeting (ED: it may worth your time research the meeting culture of Amazon via Jeff Bezos – something to be said for it).

By the way, unless it is a general presentation, during a working meeting anybody that hasn’t had anything to say probably shouldn’t have been invited anyway. They can read the meeting summary later – don’t waste their time. Remember, this is “live or die” focus time.

During this same time, you should be looking at how you “re-engineer” your processes – i.e., simplify, streamline, make more efficient, more effective. The best time to reengineer processes is when you have to because that is when the organization puts up the least resistance to change.

The critical question going forward is how to compensate employees when cash is limited. You will likely have to be creative with the employees you retain. Some form of reduced pay with a clear game plan for making them whole sometime in the future through future cash flow or equity. However, no “creative” payroll strategy will work without a new level of transparency into the financial realities of the business. That said, you would be surprised how many employees when given the “naked truth” of a Company status will nod their heads and say, “okay, I understand, let’s make this work.” Who knows, you might build an even stronger, more cohesive, more dedicated, more productive culture as you continue your Restoration.


There is a bond that is created between those who suffer together. Between those who face life-changing events together. Who lay it on the line together. They call it  Foxhole Friendships.


At this point, I’m hoping that there are no surprises on what will be required for restoring business in the New Normal. Yes, it will be difficult – most likely excruciatingly so. If there is any consolation in what we all will be facing it is that: a) we will be doing it together; and b) for those of us who successfully restore our businesses and survive we will be undoubtedly stronger for it.

Okay, we looked at Cash, Customers, and Culture. Tomorrow, Community and Commerce.

Don Turner

don@turnerworld.com

678.361.3313

www.turnerworld.com

 

Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner,  ITB Partners

 

COMPANY RESTORATION IN THE NEW NORMAL ©2020 Donald H Turner From the mind of Don Turner – “Creating Clarity in a World of Complexity


“I’m not Chinese. I thrive in interesting times.” ~ Charles de Lint ~


In both culture and commerce, we live in what many would consider “interesting times” – as stated in the old Chinese proverb. A proverb, by the way, that is intended as a curse, not a blessing.

Our “interesting times” have officially decimated the worldwide economy, ravaged social norms, and rattled the psyche of many. As we come out of this pandemic-driven calamity we face a truly “new world.” Whether it will be a “brave new world” is yet to be seen – but a “new world” it will most certainly be.

I have learned in a career-focused at disruptive technology marketplaces – often leading edge – is that change is a threat to the meek but an opportunity for the bold. Navigating the New Normal will take – as we will discuss in future parts of this Article – an intrepid head and an empathetic heart.

As a serial CEO and Business Strategist, I have also learned that identifying change is part and parcel to an effective strategy. In its simplest form, the “essence” of strategy is to “look over the horizon” and identify macro trends – i.e., read “change” – that justifies the investment. The need to understand what is over the horizon and see those macro trends that merit the investment of manpower, capital, and time is more important than ever.

With this four-part article – that will be published over the next several days – I thought we would explore what the future holds for all of us. The four parts are Part 1 – The “New Normal” – No Going Back to Normal Part 2 – Not Your Daddy’s Restructuring, the Idea of Restoration Part 3 – 5 C’s Restoration Strategy – the first 3 “C’s” Part 4 – 5 C’s Restoration Strategy – the final 2 “C’s”
Writing is a cathartic process for me that forces me to think more thoroughly through ideas and concepts. It is my hope with this article to prompt some productive discussion about what the New Normal will be, how companies can start moving from isolation to the New Normal, and finally, what the long-term implications are for conducting business.

Thank you in advance for taking the time to read this and even more so to comment – I am interested in everyone’s opinion since that is how we all will learn and move forward together.

THE “NEW NORMAL” – NO GOING BACK TO NORMAL
©2020 Donald H Turner

I keep hearing from both mainstream and trade media talk about “when things will get back to normal.” From my perspective, that is simply wrong thinking. There is NO getting back to normal after this global disruption of – in our lifetimes – unprecedented scale.

As business professionals, we are being forced to take a fresh look at the fundamental societal changes that exist now and will be occurring in the future and understand how they will drive new ways of conducting business.

Simply put, we must prepare for the “New Normal”

After giving it considerable thought over the past several weeks, I’ve developed four observations that I’ll share here as fodder for discussion.

FIRST, the New Normal will NOT come all at once. It will evolve in phases over the next six to twenty-four months as we move from isolation to controlled distancing to an environment that – once vaccines are readily available – will allow us to interact face-to-face again on a safer basis. One thing I know for sure is that many individuals throughout our society will be permanently “scarred” from this pandemic and never embrace face-to-face interaction as they did in the past.

SECONDLY, the New Normal will certainly contain “holdovers” from our current isolation phase that will represent – in some cases radical – changes to our lives in general and how we conduct business specifically. Yes, we will make more use of, be more comfortable with, and find ways to enhance the virtual experience that we have been forced to at the present moment. One individual I recently read said, “We’re currently in the epicenter of the biggest remote-work experiment in history….” Clearly, there will be part of the population that permanently embraces “electronic presence” over “physical presence” and will want to continue to live and work that way.

THIRDLY, the New Normal will change the commerce landscape – there is simply no getting around that. Some products and services will simply become irrelevant, while others become more important. Of even more interest are the new solutions that will arise to support – if not enable – the New Normal. Will movie theaters ever enjoy their historical attendance as many find they have enjoyed in-home entertainment more? Will discretionary “claustrophobic” air travel ever reach traditional levels as many will value individual travel freedom in a car? Will this drive more travel domestically versus overseas? Will office space ever be viewed with the same attractiveness? How will relationship-building evolve as we simply don’t have the same level of physical interaction as in the past? What will take its place? Will we focus less on the trappings of a business environment and focus more on what individuals are saying? Answering these questions and many more are all part of trying to understand the New Normal.

FOURTHLY, we – as a country and more specifically as a consumer population – are going to be taking a harder look at our trade with foreign powers. Yep, you guessed it – specifically China. China has managed to reposition itself in the global mindset from one of historical suspicion to blatant cynicism. At this point, I don’t believe anyone knows the real origin details of the coronavirus and who is responsible – or is it simply a force majeure of epic proportions. That said, this we do know:

  • China delayed letting the world know about the coronavirus – there was a government-driven movement to suppress information about the coronavirus – even threatening the doctor who warned his colleagues about a possible outbreak. On 3 Jan 2020, Wuhan police summoned and admonished him for “making false comments on the Internet” – forcing him to write a retraction. Unfortunately, this ophthalmologist, Li Winliang, later personally contracted the virus and has since died at the age of 33.

 

  • U.S. healthcare found out quickly that too many of our critical supplies – including pharmaceuticals – were made in China. Our healthcare supply chain was negatively impacted by the virus in China, creating significant problems in the U.S. Furthermore, as China rushed to provide us with needed supplies like N95 respirators, ventilators, and other medical supplies we found out they had serious quality problems and were all but unusable. There is already a movement to take a fresh look at what we allow to be manufactured in China versus in the good ole USA. Hopefully, we will recognize that having a stuffed toy being made in China is of far different importance than from having a life-saving medical device. I am all for a global economy but I’m also all for prioritizing our supply chain and identifying those items that independent of the cost are best manufactured at home.

 

  • China has both misrepresented and misreported coronavirus statistics to the world. There has always been skepticism about information from China, but now it has become blatant. In a world where we are seeing in the hundreds of deaths per million people – e.g., Spain 455, Italy 399, France 310, UK 241, with the US at 129, etc. – China reports “3”. That is right, in the country where it all started and I would suggest doesn’t have the Healthcare System of the aforementioned countries, they are reporting 3 deaths per million people. In case you’re curious about what other countries of importance are reporting numbers similar to China you don’t have to look any further than Russia – another bastion of information transparency – which is also reporting “3” deaths per million people. The bottom line, it is difficult to do business with someone you can’t believe and simply don’t trust.

So, these observations beg the question, “what does all this New Normal mean for business?”

In Part 2, we’ll address the idea that managing in the New Normal will require an approach that goes beyond what we have typically referred to as Restructuring or Turnaround. It will call for an approach that I’m referring to as “Restoration.”

Dpm Turner

 

don@turnerworld.com

678.361.3313

www.turnerworld.com

 

Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner,  ITB Partners

 

Complimentary Offer For Coaching, Consulting, and Mentoring During Pandemic

Jim Weber – Managing Partner, ITB Partners

This is a difficult, even unprecedented time.  There is great uncertainty, and many are fearful.  Some are suffering through this alone. Thankfully, this pandemic comes at a time when our technology makes forced isolation bearable.

In difficult times the American Spirit shines brightest because we face our challenges together.  Given the strength of our relationships, the value we place on one another, I am confident that we will overcome this scourge.  We may be bruised, but we will emerge stronger.

 

From a personal perspective, I believe my life’s mission is to help however I can.  My goal is to focus on what I can control and avoid dwelling on issues beyond my control.

I know that my core strength is helping people navigate the new normal for employment and career management. In many respects, this was the genesis of ITB PARTNERS.

I want you to know that I am here to help you. In fact, I am happy to offer my services free of charge to help you through this difficult time.

There are many things we can discuss, but I may be most helpful in the following areas:

  1. Navigating the quarantine.
  2. Developing a Personal Recovery Plan.
  3. Maintaining relationships with your customers, clients, and network.
  4. Viable Job Search Strategies.
  5. Key considerations to anticipate from the recovery.
  6. Significant trends to consider in your planning.
  7. Evaluating options and setting priorities.
  8. How to start a business.

Ultimately, I’m available to talk with you even if to bounce around some ideas or offer introductions from my vast network.

So, here’s my offer:

If you would like a free 30-minute consultation, email Jim.Weber@itbpartners.com  with this subject: “I Want  to Schedule a Free Consultation.”   I will respond back with my calendar tool to schedule a telephone or video call.

I hope you find this useful and will schedule a call.  If nothing else, I would enjoy an update from you to know how you are coping.

Best wishes for your continued health and safety.

Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

 

Benefits of Engaging Independent Consultants

Cutters, Alpharetta, GA

It was my kind of week! I was busy, but I enjoyed a lot of variety and entertainment. I had a productive meeting with one of my consultants, Paul, over cigars and brews; a conference call with my Latin America Managing Director; coffee meetings with two prospective new consultants; and a luncheon meeting with a potential client. I even had time to complete a few administrative tasks and worked on strategic issues. My visit with Paul took an unexpected turn (it became even better) when Jeff, an alumni buddy joined us at the bar. What a lucky break! I couldn’t have been happier to see him. Jeff is a master licensee developing a non-food franchise concept in the state of Florida. He is an excellent connection for Paul, given that Paul is selling an integrated project management software package for franchisers. It was great to catch up with Jeff, and even better because Paul was able to make an excellent new connection. Connecting great people is my favorite part of work.

 

The highlight of the week was meeting with my turnaround client to discuss the next phase of our work. The first item of discussion was her update on the remaining contract in Florida. She told me she had successfully ended that contract and helped her employees land jobs with the new contractor.  She said that she secured the equipment and supplies at a Lakeland, Florida-based storage facility. She went on to say that she plans to move this equipment to Atlanta when she finds an appropriate local storage facility.  This last point gave us an excellent opportunity to talk about coordinating Strategy with operations. I reminded her that the equipment left in Florida was purchased to support her employees. And, she has no further need for that equipment as she will be using subcontractors going forward. I applauded her for successfully extricating herself from her expiring contract. However, I advised her not to spend anything further on that equipment except as required for its sale. She took my recommendation to heart and will work with her attorney to ensure compliance with the bankruptcy court to dispose of that equipment. Resolving that issue, we moved on.

 

The first phase of this assignment resulted in clarification around my client’s business strategy going forward. Now, the client will use subcontractors to execute her contracts, to minimize her reliance on full-time equivalents. Making this change will increase margins, reduce risk, and result in the more effective use of her time. The client also agreed to move away from the public sector (State and Local Government Accounts) to focus on the private sector, both business-to-business and the consumer market. The next phase of my work is to rebuild the client’s business development function. This change in strategy requires an updated positioning statement and value proposition, key tools for generating new business. My responsibility is to help her grow the business through new channels, promoting existing products and services.

 

Key Deliverables for Phase 2:

  • Update Positioning Statement and Value Proposition
  • Update Promotional Material to Reflect New Strategy
  • Develop Ongoing Communications Forward/Public Relations Effort Via Email and Social Media
  • Update Online Presence i.e. LinkedIn and Company Website
  • Evaluate and Present Options to Employ a Service to Schedule Sales Calls

 

During our meeting, we discussed the importance of leveraging our efforts to ensure that we are generating the maximum benefit for the time allotted to that effort. We discussed following the Pareto Principle to guide our work. In other words, to concentrate on the 20% of the activity that generates 80% of the output. To transition out of Chapter 11, one cannot waste their time. My client must ensure that she is getting the maximum payback from her work.

 

Josh Sweeney Presentation on Culture First Hiring

One of the most significant benefits provided by outside consultants is to use us as sounding boards to work through issues big and small. As we have vast experience in various situations, we help our clients make sound decisions in real-time. For questions requiring further consideration, we understand the analysis needed to find the answers. The most important benefit we pass along may be our knowledge of the fundamental principles for setting priorities and managing time.

 

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com

Author of: Fighting Alligators, Job Search Strategy For The New Normal

Jim Weber Completes 1st Phase of Turnaround Engagement

Jim Weber has completed the first phase of a Turnaround Management Engagement for a client in Chapter 11 Reorganization.

His work revealed a clear path for a successful exit from Chapter 11 and a strategy to generate sustainable growth for the client.  The next phase will include a detailed plan and the introduction of performance metrics.

For more information about ITB Partners and what we can do for you, contact Jim Weber at;  Jim.Weber@itbpartners.com