This post is the third installment for entrepreneurs considering putting their small business on a bigger stage.
Scaling your business requires a platform to build upon. That platform comprises your business operating systems, processes, and procedures. Your foundation must be strong enough to support your growing business, flexible enough to accommodate current expansion plans, and functional enough to support further growth. You must be confident that operating systems, processes, and procedures are in place and functional.
You cannot just flip a switch and start growing!
One can build a solid foundation for growth while outsourcing some functions. Functions often outsourced include Real Estate, Construction, Human Resources, Legal, and Marketing. For Example, Paychex offers a 45% discount on payroll administration, HR, and PEO savings. Operations and Accounting should be insourced, depending on the situation. The entrepreneur must determine and prioritize functions to be managed internally or outsourced. Whether the function is insourced or outsourced, trusted advisors and employees must oversee the outsourced resources.
I am often called upon to serve on advisory boards and to conduct searches for companies engaged in rapid growth. Advisory Boards can be fun and exciting. You will enjoy interacting with friends and colleagues. Participating on an Advisory Board is more about ‘giving back’ than monetary compensation. However, a fine meal and good fellowship are the rewards for attending each meeting.
When executives need help building a team to scale their enterprises, they call me. They have determined the company needs more expertise to manage rapid growth. The search is frequently for senior-level Operations Executives, CFOs, or Marketing Executives. In these assignments, I look for executives who have worked for major brands, followed by success working in a smaller, entrepreneurial company. This combination of experience positions these candidates for success with my clients. This type of search has become my specialty.
Recruiting CFOs ensures the accounting system can support a growth-oriented business. The accounting function must process and document transactions from additional points of distribution. This function is critical from my perspective. Too many companies failed because they needed to have appropriate accounting controls. Poor controls led to the mismanagement of costs and expenses. You must be confident that your accounting system fully aligns with your objectives. If not, you need to rethink your plans.
Expanding your business requires hiring personnel to generate more revenue. Expansion in the service and manufacturing sectors means opening more plants or retail outlets. Expansion requires accelerated recruiting, selection, and training. These are separate processes that require different skills. Recruiting is about attracting interest. Recruiting is a selling function. Selection is about identifying the best applicants to hire. Selection is a buying function. Training is about teaching new hires to perform their jobs effectively. Continuing developmental training provides new skills to ensure employees maintain their competitive advantage.
Key Components – Systems, Processes, and Procedures
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- Accounting Systems and Controls
- HR – Employee Policies and Procedures
- Culture-Values and Mission
- Operating Systems
As the leader, the successful entrepreneur must create and maintain a culture that consistently delivers value to the customer. A viable culture must have a value system and a code of conduct to guide employee behavior. Corporate values should be documented and faithfully executed! Maintaining the integrity of the culture during rapid growth is critical. Employers must choose new hires based on compatibility with the company value system. The Chief Executive must reinforce the Company Culture. If the CEO is not confident that the culture and values are strong and healthy, growth may not be appropriate. Management must address their culture before they consider significant growth.
Integrated computer software is the heart of contemporary operating systems. These systems support the requirements for accounting and control for cash and credit, inventory management, employee payroll, and management reporting. Documenting company policies and procedures and creating an employee handbook are integral components. Safety and Security policies and procedures are also critical operational systems. Business owners contemplating rapid growth must have complete confidence in their operating system.
Growing your business requires moving into new trade areas. Your supply chain and logistics system must be capable of expanding service into new markets. I witnessed one company selling franchises in markets beyond their distribution capabilities. That created an undue burden on the new Franchisee until the Franchisor could serve that market. It was an operations problem for the new Franchisee and an embarrassment for the Franchisor. This logistics disconnect is not viable for successful expansion. Regrettably, I have seen this mistake continually repeated over time. Most small, local companies use third-party wholesale distributors, making the logistics challenge easier. Even so, planning and coordination is required.
Summary and Conclusion
Every structure requires a foundation for support. A large structure needs a strong foundation. Organizations are the same, especially ones anticipating rapid growth. The foundation of a business is its systems, processes, procedures, and culture. When planning for rapid growth, the CEO must evaluate the integrity of the business foundation. The CEO may proceed confidently.
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Jim Weber – Managing Partner, ITB Partners
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