HR Experts Explain How to Combat a Bad Reputation with Employees

Phillip Davis

Human Resources (HR) is constantly stereotyped as the bad guy reporting to the company, and not in support of the workers. Dissimilar management teams view the role of HR very differently. The typical role carved out for HR ranges from administrative only to overseeing the employee lifecycle, outlining company policies, talent acquisition, payroll, and on up to strategic partner. This said employee interface is inherent in HR’s role.

As a strategic partner, HR provides input on what actions are taken that will impact employees, and how those actions are implemented. Both roles are important. The “what” needs to be a business decision. The “how” needs to be heavily weighted by HR best practices and in the best interests of all employees.

When HR plays an administrative only role, the only way for HR to ingratiate itself to employees is to emphasize empathy and caring in all that they do. The what and sometimes the how are given to HR to execute, so the only variable is the demeanor of the HR representative while performing their assigned duties.

Where the HR role has strategic content, the opportunity to impact employee perceptions of HR increases from just empathy and caring in the following ways:

    1. Ensuring that short- and long-term people factors are considered during the decision-making process. The solution must ultimately be driven by business factors; therefore, HR must be able to make its case for the “how” in full consideration of the “why” and “what”.
    1. Once the decision is made, HR’s role shifts to the “how”. Precedent from prior similar actions needs to be considered. If this review differs, HR needs to ensure that those differences are clearly articulated and communicated to employees effectively. No matter what the action, effective communications include written communications, team meetings, and most important of all, interactions with direct supervisors. Special consideration needs to be placed on ensuring that all supervisors are fully briefed on the “why” behind the actions being taken. The supervisor is the most important link in the communications chain, so their understanding and support are vital.
    1. HR works with leadership to establish the “people goals” of the action being taken. These goals need to be verbalized and reinforced as important outcomes of the actions being taken. These goals need to be measurable so at the end of the day, you can determine if the goal was achieved or not.
    1. HR oversees the operational decisions being made as it impacts employees. All legal considerations need to be factored into the actions taken, and all steps must be legally compliant.
    1. HR ensures that each individual employee affected is treated fairly with dignity and respect. To accomplish this task, HR needs to have relationships with employees throughout the organization, particularly with the influencers among the employee population. The influencers will know and can communicate to HR (directly or through their supervisors) any activities or individual behaviors that are not consistent with the employee relations goals established by management with the advice of HR.
    1. And finally, HR leads a post-mortem on the change actions to document lessons learned to ensure that future actions are informed by lessons learned from earlier actions.

Actions that negatively impact employees are never easy. But a strong HR team, grounded in strategy, can lessen the impact on the business and its employees. Where this is the case, the view of leadership and employees of HR can be dramatically improved.

Philip A. Davis
Senior Vice President
Flex HR

About FlexHR

Flex HR is an Administrative Services Organization (ASO) that provides leadership to deliver customized, scalable, and cost-effective HR outsourcing solutions. Flex HR offers a highly collaborative approach to consulting and outsourcing by aligning core human resources competencies needed to achieve the value expected from your company’s most important assets: your people.

Jim Cichanski | Founder & CHRO | Flex HR
JCichanski@FlexHR.com
404.966.0690

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Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

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Supercharging The Grocery Store Card

 

Grocery stores are very competitive; and, in most areas, consumers have options on the stores where they shop.  In response, Grocery stores have evolved a number of competitive initiatives such as “store cards” for discounts on purchases, frequent advertising on special prices, and tie-ins with other outlets, such as points for special deals on gasoline purchases.

Being highly competitive, the grocery industry represents a great opportunity for innovations such as Cashback Shopping.  The concept is straight forward.  Using Kroger as an example, the store through its normal advertising channels promotes “Kroger Cash Back Shopping” for on-line purchases. (Note:  The actual name of the program will be determined by Kroger.)  Shoppers shop on-line; earn cashback on every purchase, and the cash is loaded onto the shopper’s Kroger card.  In turn, Kroger decides how to leverage the cashback to its greatest benefit.  Examples might be:

  1. A direct reduction on the cost of groceries at check-out based on accumulated cashback on the card
  2. Special shopping deals for cashback shoppers, e.g. BOGO’s on select items
  3. Tie-ins with other partners, such as gasoline purchases

A Grocery that adopts the Retail Benefits cashback shopping app will supercharge its store card with the following advantages:

  • Grow revenue – Retain a portion of member cashback to fund the program and be accretive to profit
  • Fund grocery card – Register cashback on your store card to apply directly to the shopper’s grocery bill
  • Drive engagement – Apply cashback to member benefits such as special offers, tie-in deals with other vendors, merchandise, etc.
  • Messaging – Communicate via the app on special offers, etc. Note:  The Cash Back app provides direct messaging to participants.
Phillip Davis

To learn more about the cashback shopping app. and the business opportunity it represents, contact Philip A. Davis at pdavishr@comcast.net or 678-977-5578.

 

 

 

 

 

Thank you for visiting our blog.

 

Jim Weber – Managing Partner, ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

How to Provide Financial Support Without “Writing a Check”

Are you affiliated with educational and professional associations?  This includes colleges and their related fraternities and sororities, as well as our state and national professional organizations. These organizations promote our success, past, and future.  We continue our affiliated out of gratitude and, in some cases, for the continuing professional and personal opportunities they provide.

Our better natures compel us to “give back” to those who help us achieve the success we enjoy today. Typically, we can give our own time and money.  However, occasionally we are called on to “solicit” support from other people.  Many of us heed the call, but few of us actually like asking for donations.

What if there were a solution that could raise SIGNIFICANT DONATIONS, not just on a single fund-raising drive, but year-round?  And, what if that solution was “free” to the association and the donor?  This solution exists and can be realized through engaging Retail Benefits, Inc. as part of your fundraising strategy.

Associations that regularly communicate to 10,000 or more people are great candidates for Retail Benefits.  This includes most colleges, universities, and their affiliated fraternities and sororities.  When Retail Benefits cashback shopping is engaged as an element of fundraising, the following advantages will be realized:

    • Year-Round Fund RaisingCashback giving is automatic and on-going. Once the donor signs up and downloads the shopping app, everything happens automatically.
    • No out-of-pocket expense for donors – Cashback donations are from the money that has always been spent shopping. Therefore, no new donor expenditures are required
    • Reduce/Eliminate the cost of membership – Association can apply cashback to reduce or eliminate dues making it easier for members to join and/or stay affiliated
    • Drive engagement – A portion of cashback can be directed to the donor as “donor bucks” to purchase special offers and merchandise (such as hats, shirts, pins, etc.)
    • Designated donations to multiple purposes – Donations can be subdivided to support annual dues, the building fund, and/or special causes
    • Messaging – Communicate directly to participants via the app on association business
Phillip Davis

To learn more about cashback shopping and its potential for your association, contact Philip A. Davis at pdavishr@comcast.net or

678-977-5578.

 

A Powerful New Source of Revenue For On-Line Retailers

ecommerce

Is it possible for Target to make money from purchases made on-line at Walmart?  The astounding answer is YES!

Four Thousand plus (4,000+) on-line retailers offer cashback to shoppers to entice purchases through their websites, including Target and Walmart.  If your online store is a cashback provider, there is now a way to make money on purchases made at all the other online retailers offering cashback.  Your store makes money on every purchase from all other participating retailers AND in the process creates an incentive for future purchases at your store.

How It Works?

In our Target example, this giant retailer could offer its on-line shoppers the “Target Cash Back Shopping App” with the headline, “Earn cashback from all your online purchases at Target and all other participating retailers, and leverage it for great buys at Target.”  Using this approach, the cashback from purchases made at Target and all other retailers is held for future on-line purchases at Target.

Key Advantages?

A retailer that adopts the “cashback shopping app” will realize the following advantages:

  • Grow revenue – Retain a portion of shopper cashback to enhance profitability
  • Earn money – Every time your customers shop on-line with other retailers
  • Gather competitive information
    • Know what and when shoppers are buying at other retailers, and
    • How much they are spending by item and in total
  • Craft offerings Based on shopper and competitive insights
  • Message – Communicate directly to shoppers via the app on special offers, etc.

 

Next Steps?

Every Retailer has unique branding and messaging.  My firm works with your marketing and IT professionals to customize our app to the look and feel of your online presence.  The app itself is built for an easy download on to your shopper’s mobile and desktop devices.  The Retailer provides advertising to entice shoppers to join the program.  Money is earned when on-line purchases are made through the app.

Phillip Davis

To learn more about the cash back shopping app. and the business opportunity it represents, contact Philip A. Davis at pdavishr@comcast.net or 678-977-5578.