Webinar: In-Home Care – Franchise Brand with a clear Competitive Advantage

Did you know….??

  • 10,000 people turn 65 every day.
  • This “silver tsunami” will continue for the next 40 years.
  • 95% of Seniors want to age in their own home.
  • More than half of Seniors over 85 need help with daily living.

COVID-19 has driven even more demand for safe, reputable in-home senior care services as families fear for their loved ones’ safety inside senior living facilities. While the $300Billion in-home care industry keeps growing, it is also very competitive. If you are going to enter this industry, you must align with a differentiated business model.

When

Sign-up here to join me on Wednesday, February 17th at Noon ET. I’m hosting a 20-minute spotlight about an in-home care franchise brand with a clear competitive advantage.

Need more reasons to tune-in?

    • Truly an “essential service.”
    • Truly a “recession-resistant service.”
    • Very scalable with a modest investment.
    • Strong earnings potential.
    • Technological advancements enable longer in-home living for more Seniors.
    • Feel proud to own a business helping others in your community.
    • Even if you can’t make the live event, sign-up anyway and you’ll be emailed the replay.

More events coming up:

Building Wealth through Franchise Ownership
(During & Beyond COVID-19)
Hosted by SCORE ($20 workshop fee)
Thursday, February 18th
12:00 PM Eastern (60 minutes + Q&A)
Learn more and sign-up

Technology Services Franchise – one of a kind….
Online spotlight, hosted by Leslie Kuban, FranNet (no cost)
Wednesday, March 10th
12:00 pm ET (20 minutes + Q&A)
SAVE THE DATE – registration opens soon

Please forward this invitation to your client, colleagues, or friends seeking career and/or business investment opportunities.

Want to chat with me now? Please use my scheduling link to choose a time to take my call: https://calendly.com/leslie_kuban

To your success,
Leslie

Leslie Kuban
Franchise Consultant | Franchise Owner | Best Selling Author | Speaker

Leslie Kuban, CFE
Market President
FranNet
Mobile: 404.236.9115
Office: 770.579.3726

 

Announcing a New Search Assignment Under Contract – New Century Dynamics Executive Search

Announcing a New Search!

New Century Dynamics Lands a Region Manager Search for a Midwestern Based Casual Dining Brand.

The client is a growing casual dining restaurant group.  They seek someone who has had foundation experience with big brands and has made a successful transition to entrepreneurial situations.

The Region Manager is responsible for all restaurant operations, optimal profit, and delivering guest experience and satisfaction levels consistent with the goals set for the brand. The Regional Manager is responsible for the execution of policies, procedures, and financial strategies that align with the strategic direction of the company. The Region Manager must be a team player, working cross-functionally with all departments to ensure the proper implementation of all systems and strategic alignment throughout the chain. A comprehensive annual operating plan to support successful growth and alignment with the strategic plan is essential.

IDEAL EXPERIENCE

The successful candidate has had approximately three to five years of high volume single-unit or multi-unit management experience in the restaurant industry.  A bachelor’s degree in business or Hotel and Restaurant Management or equivalent experience is a requirement; as is a   proficient knowledge of restaurant P&Ls, budgets, inventory systems, financial statements, and the ability to read and interpret business reports.  Experience achieving and maintaining high levels of customer service in a hospitality environment is required.  The ideal candidate will also have a strong working knowledge of restaurant systems, equipment, and design.

 

IDEAL PERSONAL PROFILE

We are seeking a dynamic, results-oriented individual who can plan for and implement the changes envisioned for the company’s brands.  The person we hire will be committed to helping the company structure around standards, systems, processes, and procedures to ensure brand integrity.  A positive, persistent attitude toward problem solving and conflict management is a must.

 

The successful candidate is well-organized, with an eye for detail; a hands-on hard-working contributor who leads by example; a team player who can help this organization achieve “best in class” status while maintaining high levels of morale and customer service.  Solid written and oral communications, problem-solving, and decision-making skills are required, as well as the highest degree of ethical behavior.

The ideal candidate will possess a passion for selecting talent, building teams, and developing future managers.

COMPENSATION

Base salary range $70K to $85K

    • Quarterly Bonuses
    • Equity Incentive Profit-Sharing Plan
    • PTO
    • Employer-Sponsored Medical Insurance
    • 401K with Employer Match
    • Dental/Vision/Life Insurance
    • Dining Discount
    • Phone Allowance
    • Mileage Reimbursement
    • Flex Yoga Family Discount
    • Relocation Assistance

 

 

This document is presented to you in confidence.  All communication, whether written, oral or electronic should be addressed to:

 

James E. Weber, President
NEW CENTURY DYNAMICS EXECUTIVE SEARCH
Tel.  770-649-7051
Cell  770-354-2817
E-mail; jimweber@newcenturydynamics.com

 

Jim Weber – Managing Partner, ITB Partners

Prior to forming New Century Dynamics Executive Search in 1999, Jim Weber spent 22 years with Fortune 500 companies in the Food Retailing Industry where he developed a broad-based portfolio of “hands-on” line and staff experience in growth and turnaround situations. A proven executive with exceptional leadership skills, Jim has a strong financial background and heavy operations experience in specialty retail stores, quick-service restaurants, manufacturing, and distribution.

Important Offer from Bright Water Consulting

Happy New Year and best wishes for a prosperous 2021.

I have an important offer for your consideration!  We at Bright Water Consulting would like to ensure that your IT Infrastructure is supporting your needs.  I am sure that you will agree that with all the turmoil of 2020, this area needs to be reviewed. When IT is in sync with operations, success is assured.  We will evaluate everything from cyber-security and employee safety to data analytics and supply chain.   We will validate that IT is in sync with your operations and/or identify needs for improvement.

Bright Water Consulting a full-service IT and  Business consulting firm. Everything we do is with an agile mindset for getting to market quicker, while reducing risks, and cost.  We serve companies from SMBs to Fortune 500, like The Coca-Cola Company, Fiserv, and Georgia Pacific Corporation.   Although we are based in Atlanta we service clients nationwide.

Let’s schedule a discussion, at your convenience, to determine how Bright Water Consulting can ensure your success.  To make it easier for you, just click here to find the most convenient time to talk.

I am looking forward to our discussion.

Warm regards.

Dan Ricks

Bright Water Consulting, LLC
678-457-3098
dricks@brightwaterconsulting.com
https://brightwaterconsulting.com

Have you ever thought about owning a franchise business?

 

Have you ever thought about owning a franchise business?

Are you skeptical?

This webinar will show you the basics of franchising as a path to business ownership.

 

You will learn:

• What are the industry options?

• How do I know if franchise ownership is right for me?

• How can I find the right franchise for me?

• What do I need to watch out for when exploring franchising?

• What are the options for financing?

This webinar is free and there is no obligation to purchase anything.

https://zoom.us/meeting/register/tJcqd–urzstHNP47p173DOvyp0LY3BbblqD

BONUS: The first 30 people to register and attend receive a free copy of “The Franchise MBA”

 

David Roemer

Dave Roemer has more than 30 years of experience as a franchisor and a franchisee. He gets both sides of the relationship as he has been on both sides.

After several years as a restaurant operator and trainer, Dave began working with franchisees as a business consultant for Dunkin’, Arby’s, and TGI Friday’s. He then purchased a Business Coaching franchise and began working with small business owners in the Columbus, OH market. After a couple of years, he decided to go back to the restaurant business and was a Director of Franchise Operations for Long John Silver’s and the Einstein’s/Bruegger’s/Manhattan Bagel brands.

Today, Dave is an independent Franchise Consultant who helps people interested in purchasing a franchise determine which brands are the right fit and then helps them through the due diligence and discovery process. His services are free to the client as his fees are paid for by the various franchise brands with which he works.

 

Book Your Complimentary Coaching Session NOW!

ITB Partners Logo
ITB Partners – Out Business is Your Success!

We at ITB Partners appreciate your loyal business and referrals. I have heard from many of you how difficult 2020 has been and wanted to offer some assistance. Since I’m not comfortable giving advice beyond my (Service type) expertise, I have contracted with an expert Business Coach to help.

Adrian Sasine is a serial entrepreneur and client I have known and worked with for nearly 10 years. He runs a Business Coaching Firm specializing in small and medium-sized businesses like yourselves. I fully trust his expertise in Sales, Marketing, and Business Fundamentals and have seen the resources at his disposal firsthand.

Adrian is offering a complimentary coaching session to focus on what you can do to drive more business in 2021.  He is committed to finding you more money, selling ideas, and marketing strategies to help you!

The first 15 businesses that take advantage of this will receive a free coaching session and FREE access to a robust online Business Academy packed with tools, resources, and training. This alone retails for $997 and includes a powerful resource library containing over $100K in previously created and tested marketing collateral.

There is absolutely NO COST to you as I have negotiated everything as a special gift to my clients.

To book your complimentary Coaching Session NOW, send an email to adrian@salesmarketingresults.com

This offer is only good through January 20th so I highly suggest you take advantage.  It is a special offer that Adrian has offered specifically for (company name) clients.

Unfortunately, Adrian isn’t able to offer this to an unlimited number of companies but we’ve secured 15 spots for our clients.

We’re glad to partner with Adrian to give you more opportunities for success in 2021!

Wishing you all the best in the year to come.

 

Adrian Sasine

Adrian Sasine is a Business Coach and a Marketing & Sales expert! From Start-up to Sale – Adrian delivers customized, results-based coaching for every business owner! With over 20 years of hands-on experience, Adrian offers a proven ability to increase profits and drive business growth. His clients receive invaluable business knowledge and insight from his own successes, failures, and thirst for business knowledge. What began as a hobby consulting with entrepreneurs, has turned into an undeniable passion to help serious business owners generate more clients, close more sales and increase their overall revenue and profits >> quickly and inexpensively. His expertise is as diverse as his resume, which includes having owned and exited several small businesses and leading the marketing division of a Fortune 500 company.

Adrian Paul Sasine
Tel: 470-839-4769
Email: adrian@salesmarketingresults.com

URL: salesmarketingresults.com

 

Looking Back to Move Forward

Planning Requires a Learning System

Jim Weber – Managing Partner, ITB Partners

I began 2020 with a great sense of optimism.  However, within weeks of my New Year’s post, the world was in lockdown.  Was I ever surprised!    I did not anticipate the Covid-19 Pandemic.  Honestly, we were all surprised.  Sure, we knew it was a possibility.  The concept had been discussed in the culture, complete with dire warnings mostly ignored.

I had just completed a COO search when the lockdown began.  My placement’s start date was March 16.  I was sure that my client would rescind their offer.  But I was wrong.  The new COO became an integral part of their organization, helping them navigate through the challenges created by the pandemic.

Great companies create a learning culture that guides their planning. Share on X

My first blog post of the year is meant to establish a theme for the New Year.  It is somewhat different this year.   It seems appropriate to put 2021 into greater context, given our experience in 2020.  As we begin 2021, we are into the second flair-up of Covid-19, tracking the normal influenza cycle.  The residual effects of 2020 will be with us for a while, certainly through 2021.   Companies are still looking for a handle on the situation. They have learned much but need more time to adapt and thrive.

My  ‘beginning of the year message’ of 2020 was a typical opener, The setup spoke to the importance of planning and goal setting.  I wrote that companies are more likely to achieve their objectives, whereas individuals abandon their New Year’s Resolutions within a few short months.  I observed that the difference might be due to a lack of systems.  Goal attainment requires a system that incorporates learning.   Creating virtuous habits is the key to success.  That was my thinking at the beginning of 2020.

A chronological review of the topics for my 2020 posts is revealing.  In the first quarter, I was writing about making a productive start to the new year.  Pre-pandemic thinking.  In the second quarter, I was writing about situation awareness.  I wanted to understand the effects of the pandemic and assess the needs of our clients.  By the third quarter, I was writing about developing strategies to reconnect with customers.  The fourth quarter was the setup for 2021.  I wrote about the need for a clear positioning statement, supported by a communications program.

My 2020 Blog Themes by Quarter

    • !st Quarter Planning and Strategy -Typical Start of New Year Message
    • 2nd Quarter – Understanding/Responding to the needs of clients – Communications.
    • 3rd Quarter – Reconnecting Strategy-Communications
    • 4th Quarter – Positioning Strategy-Communications

A catalog of my 2020 articles is listed at the end of this post.

The lockdown made it clear that business models need to adapt to a new paradigm.  Many trends already working their way through the economy accelerated.  Remote working and internet shopping are obvious examples.  Other changes were not expected, especially health protocols surrounding Covid-19 mitigation.  There was a noticeable impact on the supply chain due to bottlenecks at the manufacturing/production node. The service sector was hard hit as ‘high touch’ retail concepts collided with social distancing, PPE, and sanitation protocols.  Our clients struggled to adapt.  My goal was to help them understand, adapt, and reposition themselves for success.  This is still my focus.  Find a defensible niche, organize around that strategy, and market your brand (communicate) accordingly.

My take-away from 2020 is that most companies are not investing in strategic threat assessments or developing contingency plans.  This leads me to believe that their planning systems are not generating information to protect their flanks.  Actionable information is the foundation for planning. A robust strategic analysis discipline will validate strengths, mitigate weaknesses, identify opportunities, and surface threats.  This approach to planning creates a learning culture.  An effective planning system is a learning system. Good companies employ a planning system.  Great companies create a learning culture that guides their planning.


A Fresh Approach to Strategy!

 


Beginning a new year is still exhilarating.  Maybe even more so this year.  We face a fluid situation as the second phase of the Covid-19 Pandemic takes its toll.  And a new Political Administration will soon be in place.  We know that further change is coming, but its size and scope is unclear.  The challenge is to gain clarity to ensure our continued survival.  This requires more experience and solid analysis.

 My 2020 articles in reverse chronological order.

Write an Impressive Cover Letter, Dec 28, 2020

Your Bio – Why it’s Important, Dec 19, 2020

Position Yourself for Success, Dec 12, 2020

Is Your Job Search Strategy Working, Nov 21, 2020

The Turning Point, Oct 24, 2020

A Crisis Averted, Sept 29, 2020

When Opportunity Presents (Public Speaking)  Aug 15, 2020

Job Search in the “Latest” New Normal – Know Your Options, Aug 1, 2020

Job Search in the Latest “New Normal” – Recruiting and Selection Dynamics. July 25, 2020

Job Search in the Latest New Normal, July 18, 2020

A Compelling Story Is Your Launchpad, July 11, 2020

Job Search – What’s Your Story, May 31, 2020

Things Will Change – New Habits Will Be Created, March 21, 2020

Starbucks Meets WeWork at the Automobile Service Center, March 7, 2020

Part IV – It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections, February 29, 2020

Part III – It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections, Feb 22. 2020

Part II – It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections. Feb 15, 2020

It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections, Feb 8, 2020

Identify Toxic Entanglements: Adapt or Disengage, January 20, 2020

Don’t Become Entangled in Their Pathology!, Jan 11, 2020

Do You Plan to Achieve Your New Year’s Resolutions, January 4, 2020

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

A Fresh and Effective approach to Strategy

How many hours are spent every year in meetings conducting strategic planning sessions only to find the plan ignored? Or, in today’s Agile approach to business, the confusion reigning with a lack of effective and timely communications of shifting priorities. The human element cost can be tremendous with employees left confused with engagement levels constantly fluctuating, impacting output.

Two very successful entrepreneurs have combined forces providing your organization with access to a fresh and effective approach to strategic planning and execution:

Dr. Stephen Dawson is a strategic internal or external consultant who provides exceptional-business building outcomes in the United States and Southeast Asia by utilizing his visionary abilities to design and deliver the next generation business productivity tools to assist regulators in accomplishing economic development. He has maximized his postdoctoral work in ways to blend his exceptional education with his outgoing personality and strong communication skills. He is also an Adjunct Professor with Regent University, serving with the Department of Business, Leadership, & Management.

Dave Daniels (BA/MA) is an accomplished senior business, human resource, and DEI (Diversity, Equity, and Inclusion) executive. Having held leadership positions throughout the country, Dave’s business approach is intended to exceed financial objectives by inspiring exceptional capabilities on the part of all team members. He is an accomplished facilitator and leader of results-oriented cross-functional teams. Additionally, Dave is a Certified Coach of the IDI (Intercultural Development Inventory) process, the most respected Diversity and Inclusion (D & I) assessment in the world. While he brings a wide range of experience, Dave’s expertise in the D & I space provides for full integration of this critical piece in our approach.

What we do:

    • Troubleshoot (assess) current plans and levels of communications and results
    • Create “real” alignment and commitment to the best actions
    • Become a trusted advisor to the CEO and the Executive Leadership Team (ELT)
    • Define/refine desired outputs and impact

How are we different:

    • Identify and solve key pain points, immediately
    • Provide a strong and relevant D & I lens to every aspect of your organization
    • Access to the IDI process, as a value, add
    • Flexible and Agile customization

Contact Information: Stephen and Dave may be reached via phone or email:

Dr. Stephen H Dawson

David Daniels, Daniels Consulting
Dr. Stephen Dawson David (Dave) Daniels (BA/MA)
Executive Strategy Consultant Diversity & Inclusion Consultant
Phone: 1.865.804.3454 Phone: 1.972.269.3400
service@shdawson.com dave@davedanielsconsulting.com
www.shdawson.com www.davedanielsconsulting.com

 

Write an Impressive Cover Letter

Someone has been giving my prospective candidates lousy advice.  For years, I have received resumes with absurd cover letters.  Many are bizarre.  The worst begins with “In this challenging economic environment.”  Are you kidding me?  If they were trying to impress me, they failed.  They nullified their most crucial sentence with something trite and boring.   I do not know who advocates for this style, but they have done significant damage.

Here is a typical example.

Dear Mr. Weber:  

As a marketer and executive leader, I’m known for creating awareness that drives action and achieving transformational growth for startup, emerging, and mature brands. Most recently, I launched and built a challenger activist brand into a nationwide community movement that drove historic electoral wins. My experience, however, largely spans for-profit industries-art, luxury, and tech where I developed deep expertise in digital communications and brand-driven marketing strategy.

The first time I saw this letter, I did not read past the first sentence.  I doubt that any recipient did.  Why should we?  The writer took forever to get to the point, a big waste of time.   Possibly a good second paragraph, this is the wrong way to begin a cover letter.

This letter went on for seven more paragraphs, totaling 432 words.  It was not until the last paragraph that the author stated what she wanted.   Even then, the description of her ideal role was unclear.  Her most specific point was that she wanted to work for “brands that support social causes or are committed to investing in and evolving a social impact function.”  Since most corporate strategies include a ‘social cause,’ this point was unnecessary.   More wasted time

While researching this topic, I did not find anyone advocating for this style of a cover letter.   The advice on this subject is consistent with my thinking.  So, what is the origin of this style?  I wish I knew!  It makes me wonder if I should send this post to every candidate who violates the rules for writing an effective cover letter.

What is a Cover Letter?  Why is it necessary?  These are useful questions.  A cover letter is an introduction.  It tells the reader who you are, why you are contacting them, and enclosed additional information, like a bio or a resume.   It is handy when sending information unsolicited.  Whenever you send your credentials to a prospective employer or client, use a cover letter.  Today that is usually via email.

The purpose of a cover letter is to entice the reader to give your enclosure a thorough review.  You should provide enough information to captivate their interest, but not so much that they decide against your interests.  From a marketing perspective, a cover letter is a ‘teaser.’  Your letter must spark the reader’s curiosity, compelling them to review your credentials.  The letter or email should answer three questions.

    1. Who are you?
    2. Why are you contacting me? What do you want?
    3. Why should I give you serious consideration?

You must address the first two points in your first sentence.  The remainder of your cover letter provides a summary of your qualifications.  Three bullet points are sufficient.  Let the attachments explain your skills, experience, and interests. Finally, thank the reader for their time and ask for an interview.  Make it effortless for the reader to absorb your message.

Three Types of Cover Letters

    1. Responding to a specific situation (job posting) including a resume
    2. A cold introduction seeking a specific situation (may or may not be a job opening)
    3. A networking introduction (a bio or a detailed intro letter)

A Caveat.  An introductory letter without attachments can be powerful.  In this event, the writer makes a compelling case for her candidacy on one full page.  When closing, the writer offers an invitation to request more information if interested.  This tactic is appropriate for cold introductions, but the letter must be flawless.  It is most effective when sent via USPS.  It is not suitable for most situations.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

The DDC Systematic Approach – Part 5 – Mentor/Sponsor Programs 

Do Mentor programs really work? How do they differ from Sponsor programs? How do you select candidates? And how does an organization introduce these programs?  These critical questions need to be answered proactively and thoughtfully before embarking on this part of the Diversity and Inclusion (D & I) strategy.  Like any good business decision, there needs to be a predetermined Return on Investment (ROI = measurable results). 

First, let us dive into the first question posed, because if your answer is “NO,” then usually you won’t pursue it.  Here is my challenge to you, the CEO. How many times in your career have you witnessed a really good idea die on the vein due to several possible reasons?  If you are like me, you file these ideas away to be utilized at another time when you can directly impact the outcome of the initiative.  Examples of those failures could harken back to poor leadership, inadequate planning and/or funding, conflicting communications, or lack of commitment, to name a few reasons.   

Allow me to explore the difference briefly and simply between Mentor and Sponsor programs.  A standard Mentor/Mentee approach effectively establishes roles with the Mentee driving the process within well-defined parameters.  A Sponsorship program should be reserved for the best of the best high potential employees, as identified by the organization’s Succession Planning process.  This process is designed to be far more formal and structured with key checkpoints along the way.  Unwavering commitment, communications, and accountability is a must to optimize success.  While the Executive Leadership Team (ELT) member is key, I strongly recommend a central point of contact that both parties can draw on when needed. 

These two powerful concepts can drive real change in your organization if you commit to the following steps: 

     1- Have the right person leading these processes.  Competency and respect are paramount. 

     2- Use Succession Planning to identify the right high potentials pared with the right ELT. 

     3- Clearly define each program and the desired outcomes. 

     4- CEO commitment, follow-up, and regular involvement are a must. 

     5- Strive for continuous improvement with both processes.  Learn from the past. 

Determining the correct level of transparency will be critical to success.  I work closely with CEO’s to determine what’s right for their culture.  You guard current proprietary info closely.  I believe that the Succession Planning process should follow this template.  As a key part of this process, Mentor and Sponsor programs should follow this line of thinking. 

Should you decide to implement and/or enhance Succession Planning in your company, I am available to guide you through the nuances.  Next up:  Diversity Councils and Resource Groups. 

 

David Daniels, Daniels Consulting 

David Daniels, Daniels Consulting

 Dave Daniels is an accomplished Senior Business and Human Resource executive with a proven track record of developing, implementing, and delivering upon both short and long-term results.  He has held management and executive-level positions with companies large and small throughout the United States. Dave has managed his career in a way that provides him with an exceptional breadth of experience and capacity to contribute to improving brand and financial results for his employer in every capacity he has served. 

  

Thank you for visiting our blog! 

Jim Weber – Managing Partner,  ITB Partners 

Jim Weber – Managing Partner, ITB Partners

 I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list. 

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment. 

 

 

Your Bio – Why it’s Important!

I cannot begin to tell you how many of my apps want me to update my profile, especially the “about me” blocks.  This includes everything from LinkedIn and other social media accounts to email marketing services and meeting schedulers.  I am sure that you have had the same experience.  They believe a bio is important to attract followers and build one’s reputation.  And they are right!  Fortunately, as I am a big believer in the value of a good bio, these requests are simple ‘cut and paste’ activities.

I recommend that you have a complete and current bio.  It is a useful networking tool. As you know, networking is the key to building your career.  Whether you are in job search, trying to gain more customers, or building your brand, networking is how it’s done.  I recommend having a bio because it is more likely to be read than a resume.  Whereas resumes are scanned, at best, bios are read because they tell a story, especially if your story is interesting.  Throughout history and across cultures, storytelling has been a treasured, universal concept.  People like stories. We all like to read stories. A bio is perfectly suited to tell your story. It’s hard to argue with the concept. That is why I am an enthusiastic supporter.  I often speak to the importance of telling your story, whether networking or in job search.

You still need a resume; however, a bio is more likely to generate interest with a prospective employer. A bio is less threatening from a networking perspective.  Whereas handing someone your resume screams “I am looking for a job,” a bio is more subtle.  It says, “Hey, I want you to know about me in the event you learn of an opportunity that is appropriate for me.”  A bio is a better vehicle to help you build a relationship with the reader.

How to write an interesting bio:

    1. Begin with your overview – your positioning statement
    2. Write in the third person
    3. Make it personal – more than just about your career
    4. Talk about your accomplishments, training, and key learnings
    5. Keep it interesting – use active voice, mix up sentence structure, use short paragraphs
    6. Write it like a short story – what is the theme of your career?
    7. Two pages or less
    8. Include a photo.

Early in my career, I learned that the secret to an effective presentation is to tell them what you are going to tell them, tell them, and then tell them what you told them.  In other words, begin with an overview of the message, provide the message in detail, and then summarize the message.  So, begin your bio with an overview of your career.  My preference is a three-sentence personal positioning statement.  (Review last week’s blog post). The first is about what you do, who you do it for, and how do you do it.  Secondly, speak to the towering strength you bring to the table.  Finally, speak to your value system, leadership style, and the way you conduct your work.  This provides the reader with an inventory of attributes that formed the foundation for your career.

The body of a bio chronicles your work history starting at the beginning of your career then moving forward.  Some people have bios that begin before their formal career as their experiences while maturing created a foundation for their career.  This is always useful information if it is relevant.

The body of a bio provides an opportunity to talk about significant accomplishments, skills learned, and reasons for job changes.  It can also explain breaks in employment for personal or developmental reasons.  Be sure that every paragraph supports the first paragraph, your positioning statement.  The body of your bio provides depth and explains how you acquired your skills and experience.

The final paragraph can be entirely personal.  Lead with your education and awards, certifications, publications, etc.  Talk a little about your family, where you live, and any hobbies or interests that may be compelling.  If you are involved in community service or charitable work, include those interests as well.  Remember, use a conversational tone with an active voice. Alternate between short and compound sentences. Use short paragraphs.  Minimize the use of buzzwords and business jargon.  Above all, make it an interesting read.

The point of any career document is to be invited for an interview.   You want the reader to become interested enough to learn more about you.  A bio is an excellent tool to begin a discussion.  Create several versions, each emphasizing a different primary skill stack.

Thank you for visiting our blog.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.