Author: Jim Weber

Management Consultant, Executive Recruiter, Author, Public Speaker; My blog, "Fighting Alligators" is geared to the over 50 job-seeker; people interested in starting their own business; and freelancers looking to become more successful. I have 22 years of experience with Fortune 500 Brands in Strategic Planning and General Management. For the past 22 years, I have been President of New Century Dynamics, Inc., an Executive Search Business I started and own. My company is in the business of providing Consulting and Executive Search Support to our client base. In 2014, I helped create ITB Partners, an Association of freelance management consultants.
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Ten Common Career Mistakes to Avoid

Executive Career Consultant, Richard Kirby discusses Ten Common Career Mistakes to avoid. This presentation was delivered to the Atlanta Chapter of Great Careers/The BENG on February 8. For more information about Richard Kirby, visit his website at www.richardkirby.net

 

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

 

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Creating Extreme Wealth and a Joyful Life

Mark Grace leads a discussion on our YourTube Channel about “Creating Extreme Wealth and a Joyful Life”  by seeking more experiences in life.   He calls that “experidigm.”

Mark Grace leads the delivery of larger customer experiences that organize selling more products and services together. Much higher profits result and lead to more enhanced customer relationships and experiences. Examples of newly created and led multiproduct customer experiences:  Smart Grid in utilities, Alive Spaces in construction, Smooth Operations in Retail, Perfect Food in QSR eateries, and Visual Talking in media. Quickly build new divisions, ventures, or businesses and coordinate the eventual sale or corporate integration. Close major industry customer and partner deals while building a decisive protected competitive advantage. Over thirty years leading the development of larger customer experiences and successfully receiving higher profits.

Core Competencies

      • Add high-profit business lines on-increment or new
      • Innovation delivering successful products and businesses
      • A transition from offering products to selling multiproduct experiences
      • Sign profitable customers and continue to deliver for a generation
      • Dramatically improve efficiency and effectiveness of operations and processes

Drivers / Motivators

      • Customers want simplification, yet expect the entire experience
      • Customers expect smart tools to connect them, assist them, and do for them
      • Customers want to be delivered while they are experiencing and mobile
      • Business wants to become experience concierges and receive extra profit.
      • Technology tools enable real-time direct links between company and customer
      • Partnerships can build the necessary ecosystem and support infrastructure

Background

      • President –Beyondvia Technologies (beyondvia.com); Experidigm.com
      • Chief Innovation Officer – Construction Specialties
      • Global Program Executive – Smart Grid (GE Energy); Alive Spaces; Smooth Operations
      • Founder –  (Velocys); Perfect Food (Thinkage Founder); Visual Talking (Founder)
      • Director Technology/Operations – BOC Industrial Gases
      • Downstream Controller – Exxon USA
      • Specialty Chemical Sales – Petrolite Corp/Baker Hughes
      • Published 6 innovation books: MORE; NEXT; Soaring to Awesome, Choosing Up; Avoid Takers; and Elements of Visual Talking
      • Major Valuation Creation: Sold several companies; 17patents; 15 trademarks; intl awards
      • Washington University-St. Louis (MBA); St. Louis University (Chemistry); Rice (Writing)

Blog Posts:

Mark Grace awarded a patent on “how to design experiences

Starbucks Meets WeWork at the Automobile Service Center

Go! “I will…” Experidigm

THE NEXT BIG THING!

Contact

beyondviagrace@yahoo.com

 

 

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We Fired Our Cleaning Service!

It is not easy to land a new customer. And it takes work to maintain a relationship over time. That is why customer retention is so vital for business continuity.  Given that, it is understandable that I was so baffled by this week’s events. We fired our maid service Thursday. Well, they fired themselves.

Thursday night, my wife began receiving text messages from the maid service owner. Her texts included photos and videos of our home’s interior. She demanded that we pay an additional $45.00, 33% of our regular fee, because they cleaned up a construction area. What incredible hubris. It was a strange situation. Our regular maid had a doctor’s appointment, so they sent a replacement who was unfamiliar with our home. She took the videos while she was working. I have zero tolerance for that kind of behavior from a vendor. Someone taking a video inside our home while conducting a service, in my mind, is grounds for immediate termination. Not only is that an invasion of privacy, but it is also a significant security issue. However, my wife is a bit more polite than I am. She let the vendor make her case.

However, the result was the same as my wife decided to terminate our relationship. The entire conversation and ultimate termination were made entirely by text messaging. Not an ideal situation. Unless the vendor intended to cancel our service, for whatever reason, this should’ve been a voice conversation. Resolving differences via text is seldom a good idea.

Two significant projects are in process on our home, but they had a minor, if any, impact on the maid’s workload. First, we are remodeling our master bathroom. We completed the demo work in that area over three weeks ago. The next phase of that project will begin shortly. The maid did not have to clean that area, nor was it a contributing factor to any additional work. She was not cleaning a construction area.

Secondly, we are refinishing our basement, turning that area into a very spacious apartment. That area is not a part of our cleaning contract. Admittedly, that project kicked up a bit of dust this week as we had to cut concrete to prepare the plumbing for the bathroom. Before the maid arrived, we dusted the house and used the Swifter system on the floors on the main level. The cleaning job was the same as any other visit.

Small businesses are having difficulty with staffing issues that may or may not be related to Covid–19. I get it. Last month we had another service clean our windows, inside and out. The owner of that company did the work himself. He told me that nobody wants to work. Even so, he was pleasant and did a good job. I told him that we would use him again. He certainly did not try to gouge me because our home is an alleged construction site. The issue with our maid service was a different story.

The vendor intended to extract additional funds from us as she believed that our home was involved in extensive renovations. She had asked what we were doing before the maid arrived. My wife explained the situation, and we thought that was the end of the discussion. Then the text messaging began Thursday evening. Whatever trust we had with this vendor was destroyed in a few short minutes. Friday morning, we received another text from the vendor. She apologized for doubting our situation and asked that we continue using her service. My wife decided not to respond immediately. She wanted to sleep on it.

I view the vendor’s behavior as a case study in poor account management. If she had legitimate concerns that our expectations were beyond the scope of the agreement, she should have requested a meeting in our home. She would have gained first-hand information about the situation. We would welcome that approach. But that is not the way she proceeded, far from it.

Customers, particularly long-standing customers, are an asset to be protected. You don’t want to lose one needlessly. If you have a dispute or a disagreement, ensure that you work towards a resolution thoughtfully and professionally. This situation was not a big deal in the grand scheme of things, but we will remember it.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

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Groupthink is Dangerous

This past Friday, I delivered a presentation at the January 2022 meeting of ITB Partners. The theme of the topic was about building one’s independent consulting practice by leveraging your time. One of the participants was curious about how many members were following this strategy. He was interested in learning how the broader membership viewed this issue. Are we in a bubble? Are we victims of Groupthink?  Not only did I think that was an excellent question, but I also promised to survey our wider membership to determine if their activities align with my recommendations.  This exchange reminded me of similar situations I had encountered during my corporate career.

Wikipedia;  “Groupthink – is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs.[1] This causes the group to minimize conflict and reach a consensus decision without critical evaluation.[2][3]”

Psychologist Irving Janis calls Groupthink “a deterioration of mental efficiency. The first time I heard about the concept of Groupthink, I was an undergraduate. I wrote a short paper on the subject. At that time, I did not fully understand Groupthink as a concept. I had not witnessed it personally. It took practical experience and responsibility as a team member/leader to complete my education on this phenomenon.

Back in the day, if we thought we were limiting the full range of consideration for a question, we would ask, “are we just talking to ourselves? Are we in a bubble?”  We knew that something wasn’t working the way we expected, so we must be missing critical information. In other words, we need to get input from the market and our customers.

The most striking form of Groupthink I experienced was at the beginning of my tenure with Long John Silver‘s. During my corporate orientation, I attended a presentation from a marketing research firm. Their contract was to perform a strategic analysis of the brand. It was an incredible experience. Whereas the consensus opinion of leadership had been that our primary competition was Red Lobster, the research showed that the brand was part of a different industry segment. The consumer identified the brand as a quick-service restaurant concept, but they did not think we acted like one. The service wasn’t fast, the food was too expensive, and there were no Drive Throughs, among other issues. This revelation was a shock to leadership. The recognition that they had invested their resources trying to compete in a segment they could not win was daunting. Fortunately, those findings led to a very successful repositioning of the brand.

Effects of Groupthink

    • Group dynamics overrides effective decision-making
    • Inhibits learning
    • It may be a subliminal way to protect one’s reputation or institutional dogma.

How to recognize Groupthink

    • The leader has a most persuasive personality, domineering even.
    • Dissent is discouraged
    • The workgroup demonstrates a high degree of cohesion,
    • Peer pressure to conform,
    • Complacency, need to get along,
    • Belief in a group’s infallibility
    • Own the moral high ground
    • Tribalism

These actions lead to a lack of counterpoints and optimal decision-making. Fundamentally, it is a symptom of poorly managed human group dynamics and leadership.

How to prevent Groupthink

    • Recognize Groupthink as a pathology to be avoided
    • Develop a process to counter-act:  explore options, evaluate alternatives, encourage ideas without judgment or negative consequences,
    • Test assumptions,
    • Place a high value on objectivity.
    • Assign a devil’s advocate – seek out the counterfactual

When we formed ITB Partners, one of our goals was to develop a learning organization that was inquisitive, collaborative, and supportive of our members. In other words, a high-performance team. Google conducted research to determine how to create high-performance teams. Their findings were surprising.   “We were dead wrong. Who is on a team matters less than how the team members interact, structure their work, and view their contributions.”    Groupthink is an inhibitor to high-performance teams. To avoid Groupthink and other risks that would conflict with our goal, we instituted an annual strategic review that included a survey of the members. The Annual Review helps us stay on course to achieve a healthy culture. It has been a helpful exercise that has prevented us from taking detours unsupported by the majority of the members.

Groupthink is something to be avoided by all goal-oriented teams. Regrettably, it is a phenomenon that is all too common in the broader culture. Share on XWe have seen it exercised in Academia, Major Corporations, the Media, and even in government, leading to well-document disasters. No institution is immune to its intrusion. If you want to foster growth and learning, recognize the risk of Groupthink and build systems to ensure that it never takes hold in your team.

For more information on Groupthink, check out these articles.

https://www.mindtools.com/pages/article/newLDR_82.

htmhttps://ethicsunwrapped.utexas.edu/glossary/groupthink

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

 

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On Customer Loyalty and Retention

Mark Fonseca of Pragmetrix Group, leads a discussion on his company’s methodology for the assessment of Customer Loyalty to help their clients develop more effective Customer Retention Programs.  To see this presentation click here.

Mark Fonseca has over 20 years of experience in consultative sales, sales management, and client relations. As a top producer at Lanier Business Products, he sold document management solutions to a range of businesses and was prolific at establishing long-term relationships.
Mark consults one on one with the most successful CEOs and Executives in Atlanta and has interviewed thousands of Executives and Business Professionals. He has experience in Sales, Sales Management, and Sales Training Best Practices. Currently, Mark is the owner of his own private men’s custom clothing and executive image consulting business. He has developed strong business relationships with heads of state, CEOs, top-level executives, and successful entrepreneurs, through one-to-one consulting and exceptional customer service.

As a Partner in Pragmetrix, Mark is responsible for Client Relations, Business Development, and conducting interviews within the Pragmetrix Customer Loyalty Assessment process.

Why Pragmetrix Group? – Insights from our Customer Assessment Process

 We offer you:

    • Overall Customer Net Promoter Score
    • NPS Promoter, Passive, and Detractor Segmented Dashboards
    • Unedited Customer Insights Assessment Transcripts
    • S.W.O.T Analysis Based on the Voice of Your Customer
    • Growth Opportunities Based on the Voice of Your Customer

What Our Customers Are Saying

“With the words of your customers as their foundation, they extract the issues that your business needs to focus on, so that your customers become promoters, and by extension, you sell more. They were responsive, creative, and the work product is superb. The best money you will ever spend at your company, period!”

Stephen Newell
CEO
Mission Mobility

 

Mark Fonseca, PARTNER
Pragmetrix Group
mark@pragmetrix.com
(404) 983 – 4121

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Leverage Your Time and Grow Your Business

Over the holidays, I was able to catch up with my friend and colleague, Stan. He often calls me when he is on a road trip. This time, he was traveling through Kentucky to work with a client in northeastern Ohio. As with most of our conversations, this was wide-ranging, including personal and business-related topics. We talked a little about Covid-19, politics, scotch, and cigars, and of course, Football. When we talk Football, it’s NCAA Football in general and the SEC.

Eventually, the conversation turned to our respective businesses, which occupied the remainder of our time. Stan’s business is booming! He is unique among Independent Consultants as he doesn’t suffer the feast or famine cycle. He has a strong network that feeds him new business regularly. That is the good news. The bad news is that he would like to retire. The revenue has been exceptional, however. So good that it has crowded out any recent consideration of retirement. But now, the workload is starting to take its toll. Also, he has other interests he wants to pursue. So, we chatted about him getting serious about making a transition toward retirement.

I asked him if he’d ever thought about taking on a protégé or two. It wasn’t the first time I raised that issue with Stan. He’s never been too keen on the idea, however. He believes that his network refers business to him because they know his capabilities and the quality of work he delivers. I agree with him in that assessment as far as it goes. But I seriously doubt that anyone expects Stan to do all the work himself. I told him that I believe he is laboring under the mistaken belief that his referring agents expect him to do all the required work himself. I am not buying it! Although the client expects results, they are not so concerned about how he achieves those results, assuming there is minimal disruption to their daily routine. Share on X I would wager that if Stan asked his network, they would agree with my assessment.

Leverage Your Consulting Projects

    • Employ Subcontractors
    • Train Subcontractors to become protégées
    • Offload lower value-added work assignments
    • Provide quality control and oversight
    • Expand the business while working the same hours or less

The apparent solution to Stan’s dilemma is to find subcontractors to perform the work under his direction. Employing subcontractors would give him more free time. Early on, Stan may be required to train these folks to complete the job to his expectations. However, once trained, Stan can work with the subcontractor to plan the scope of work, then let them execute the plan. Of course, Stan would provide oversight and direction.   He would be the account manager, providing supervision and quality control.

Another way to approach winding down would be to divide the workload between high and lower value-added activities. Stan could assign the lower value-added activities to a subcontractor or protégée while taking on the more significant value-added workload. Again, he would free up his time while developing a resource to aid him in his transition.

Most independent consultants would be delighted to have Stan‘s problem. Instead, many fight the feast or famine cycle, trying to smooth out the peaks and valleys while growing their business. Often, these folks are not marketing themselves at the most basic level. However, they can still benefit by developing protégés or subcontractors to help them leverage their time during the cycle’s peaks. Better yet, they should consider marketing their services to someone like Stan, who needs help. They should consider growing their business by seeking work as a subcontractor.

Summary and Conclusion

The fundamental question Stan must resolve is, does he want to retire and close his business entirely, or does he want something that continues to generate income throughout his retirement? Then he must determine how to transition from one state to the next. Stan has an enviable position. He can afford to close his business and live comfortably. On the other hand, if Stan could maintain the business with minimal effort, there would be an additional source of cash flow to enhance his balance sheet. Furthermore, he would have an asset to sell or leave to his heirs. Stan has some exciting prospects to consider.

For more reading on growing your independent consulting business, check out these links.

https://www.mbopartners.com/blog/how-grow-small-business/how-to-grow-your-independent-business/

https://www.mbopartners.com/blog/how-grow-small-business/how-to-grow-your-independent-consulting-practice/

https://www.mbopartners.com/blog/how-grow-small-business/how-to-stay-competitive-as-an-independent-contractor/

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

 

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New Century Dynamics Lands Search for a Director of Marketing and E-Commerce DTC Meal Delivery Brand

Jim Weber lands New Search Assignment: “Director of Marketing & E-Commerce” VC-Backed, DTC Home Meal Replacement Brand.

We are seeking a Director of Marketing & E-Commerce – to manage in a hands-on manner all advertising channels including Facebook, Google Ads, Snapchat, Affiliate, email, organic, referrals, and others.  Emphasis will be on the paid channels, but the right candidate should be strong in all forms of media in order to pitch in as opportunities present themselves.

Director of Marketing & E-Commerce

 For more information, click on the link immediately below.

Director of Marketing & E-Commerce – New Century Dynamics Executive Search

 I would be happy to discuss this opportunity with you.  Shall we schedule a call to share information?  Here’s my calendar link to make finding time easy. 

https://calendly.com/jimweber

Best.  Jim Weber

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

 

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“Head of Marketing” VC-Backed, DTC Home Meal Replacement Brand.   New Search Assignment

Jim Weber lands New Search Assignment: “Head of Marketing” VC-Backed, DTC Home Meal Replacement Brand.   

https://wp.me/p5XzxG-Kg

As a key member of the senior leadership team, the highly entrepreneurial Head of Marketing will drive the development and execution of a comprehensive marketing plan and growth strategy to align with the company’s objectives. The position oversees the organization’s branding, digital & traditional marketing, partnerships, event planning, public relations, community outreach programs, and customer experience group.

Your interest and referrals are welcome.

I would be happy to discuss this opportunity with you.  Shall we schedule a call to share information?  Here’s my calendar link to make finding time easy. 

https://calendly.com/jimweber

Best.  Jim Weber

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

 

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Make the Best of the Holiday Season!

The Holiday Season is upon us as 2021 rapidly comes to a close. It’s been a crazy year but thankfully, not as much as 2020. Business is bouncing back. Those furloughed in 2020 are probably back at work. And, our children are back in school. That is not to say that we haven’t faced continued challenges created by the pandemic. There is a lingering imbalance in the supply and demand equation for labor. Supply chains are struggling to recover, and inflation is driving up prices. It is safe to say that we are in a better place than last year. I think next year will be better still.

The holiday season isn’t necessarily an ideal time to close deals or land a new job. People are distracted by other matters. They are busy closing the books on the fiscal year, on vacation, or engaged in their social calendar. Typically, this is the time to reflect on the year to determine our progress and prepare for the New Year.I have learned that, like me, most of my colleagues have a year-end closing routine. It is what successful people do. They think in a systematic way, planning, evaluating and adjusting. Share on XThey are accustomed to setting goals and measuring their results. This year, I decided to check in with a few of my colleagues to gain insight into their year-end closing routines. I was interested to hear their ideas. I knew that I would learn something useful.

It came as no surprise that everyone I talked with has a year-end closing routine. My colleagues talked about taking stock of their results compared to their professional and personal goals. They all talked about taking inventory of their accomplishments and shortfalls. Lessons learned and things to improve are memorialized. It is their first step in preparation for a prosperous new year. They use this process to determine goals and priorities for the New Year.

I noticed a few differences among them, however, mostly related to areas of emphasis. Some talked about a final push to maximize revenue and minimize accounts receivable. Others spoke about pushing income into the following year. They all spoke about accounting for expenses in the current year. It makes sense, of course, as professionals understand the importance of accurate accounting.

Year-End Closing Routine

    • Close the Financials
    • Recognize Employee Contributions
    • Evaluate Results/make plans to Close Gaps
    • Express Appreciation to Clients, Vendors, Mentors

A notable difference in approaches to the year-end routine seems to be between corporate employees and their entrepreneurial cousins. Corporate employees seem more internally focused, whereas entrepreneurs have a broader perspective. Also, there is a different focus between employers and those in private practice. Employers spoke to showing appreciation to their employees with year-end celebrations and financial rewards.

Still, others talked about reaching out to their clients to express gratitude for their business and check-in with prospects. The most exciting feedback was from those keen on expressing gratitude to customers, vendors, and mentors. One of my colleagues, Barry, said that he makes a point to call each of his clients and vendors to express his gratitude. He also calls prospective clients to remind them of his interest in helping them. Another talked about reaching people who had made significant contributions to their success. Recipients of such calls have said the impact is powerful! I like a personal touch, especially in an age when it is easier to send a fruit basket or an email. A personal phone call is much more meaningful.

Year-end closing routines are an essential component of sound business administration. Accurate accounting for the year’s results sets the baseline for planning and budgeting. Additionally, it reduces the risk that a spotlight will illuminate your business by the taxing authorities. However, this time also presents an opportunity to focus on key relationships and networking. Jobseekers should continue their networking efforts at an elevated activity level, while employers should recognize their employees’ contributions. Business leaders could thank their vendors and customers. Strengthening relationships may be your most crucial year-end activity. We should express our gratitude to key constituents who have contributed to our success. Consider making a personal call. It will make an enormous impact.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

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I logged into LinkedIn but landed on Facebook!

I am a long-time LinkedIn user.  According to LinkedIn, I was one of the earliest adopters. It is a powerful tool that I use extensively in my executive search business.   I use it exclusively to promote my brand and to find candidates for my searches.  It is an excellent product that is easy to use and has enhanced my productivity. It has become more valuable since the Microsoft acquisition, until recently at least.  However, it’s not perfect.

Over the years, several distasteful trends have appeared on my LinkedIn feed.  My favorite is the one I call the “Russian Bride Scam.”   That was crude, comical, and so transparent.  I almost miss that trend. Even now, I am approached by women allegedly looking for a romantic partner. At my age, those solicitations are more annoying than flattering.  They are easy to spot as their profiles are sketchy and their photos are inappropriate.  There is the “agent for an international corporation” scam.  I am not clear how this scam works, but I am confident that the objective is to separate me from my money.  I have had recommendations from contacts to become a mystery shopper for a legitimate company.  Message to those scammers, I had extensive experience with mystery shopping programs during my corporate career.  I’ve got your number!  And, of course, the “Nigerian Scam” is still out there in one form or another.  It is so sad that people still become entangled in these scams at a rate sufficient to keep the grifters in business. More recently, insanely aggressive appointment-setting pitches have bombarded my inbox.  These pitches may not be a scam, but they are undesirable.  During the 2020 Election Cycle, I found more political content on my feed. Political posts are particularly annoying to me.

Many solicitations are the result of someone hacking into the account of a legitimate user.  Fortunately, most are obvious and ignored. However, dealing with unwanted solicitations consumes time, which one cannot recover. I do not appreciate distractions on my feed that cost additional time and energy better used for my goals.

Receiving messages better suited to Facebook, Instagram, or some other social media platform is frustrating. Share on X Now, don’t misunderstand. I appreciate compelling human interest stories. People that have beaten cancer give me great hope. I am a sucker for stories about your pet. I get a warm, all-over feeling inside when I see a video of veterans returning from overseas combat assignments. I am a military brat, after all. And, I enjoy seeing your accomplishments, beating the odds, ascending to new heights in your career.  Notwithstanding suspicions to the contrary, I am a human being.  Nevertheless, I believe one should post human interest stories on some other social media platform.

I am not the only user who has become increasingly annoyed by people using LinkedIn as if it were Facebook.  I am not alone in my belief, as I have talked to many people, including LinkedIn gurus, who share my angst.  Some say that the Covid-19 lock-down is partially to blame. I believe that to be true.  In an article published in Inc. Magazine, Chris Dessi noted that LinkedIn is evolving, so I must adapt.  That may be correct—I plan to adjust to this evolution by navigating around the not-so-professional aspects of LinkedIn. I have begun blocking people whose content is not relevant to me, and I have changed my Account Preferences to eliminate political content.  Hopefully, LinkedIn will create new filters to make eliminating unwanted content easier.

I believe that LinkedIn is an important application that helps me achieve my career goals.  I use LinkedIn to build my brand recognition. That is why I am a subscriber.  I find it well suited to making new connections.  It has improved my effectiveness in finding candidates for my search assignments.  I don’t believe you should use LinkedIn to convey human interest stories.  If you continue to use LinkedIn like Facebook, don’t be surprised if people begin blocking your posts.  Your brand will suffer.

I recommend that LinkedIn creates more rules and filters so we can achieve peak productivity.  That is the evolution I can embrace.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.