Month: September 2024

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So, You Want to Go Big Time! Know Thyself!

This post is the second in a series of articles about planning to scale a small business into a larger enterprise.

Board Meeting

I am acutely aware of many budding entrepreneurs who failed to scale their prototype concept successfully.  Many were aspiring restaurant chain Executives.  I have had a few clients who failed to achieve their goals to build a larger company.   In every case, a skills deficit and lack of relevant experience contributed to their failure.   These entrepreneurs were competent small business managers but needed more capability to move to the next level.  They needed a clearer understanding of the requirements to build a large company and the mindset for long-term planning.  Some hired qualified Executives but did not give them the responsibility to perform.  As a result, their ‘hired guns’ did not stay as they could not abide the owner’s management style.  This post aims to provide insight to business owners without experience scaling a business.  It may be helpful to entrepreneurs with some experience who are looking to improve their growth and development.

One client engaged me to find a COO to facilitate their growth aspirations.  The owner knew that to build his company, he needed help from the executive level.  However, he failed to determine how his role would change.  He did not clarify the change of responsibilities or the lines of communication for the existing business.  As a result, the owner did not understand the desired role and responsibility expected of the COO.  Without a proper understanding of the role, any candidate they hired would probably lack the skills for success.

Entrepreneurs need an appreciation for their skills deficiency.  I mentioned this issue in my last post about development-related failures.  I have seen too many failures where the owners’ Ego prevented them from addressing their weaknesses.  They did not have the experience or management skills to scale a business.  Additionally, they needed to gain the skills to lead a growing concern.  More to the point, they could not acquire the necessary skills before their business failed.

If one needs prior experience building a larger enterprise, one should begin with a comprehensive self-assessment.  By ‘comprehensive,’ I recommend seeking input from others and using trusted diagnostic assessments.  You need clarity about your strengths and weaknesses to realize your dreams.  A good starting point is to complete a Personality Assessment.  Consider completing a Myers-Briggs Type Indicator, a Disc Assessment, or The Birkman Method; all are well-known and respected tools.  These diagnostics will help you understand your personality type, leadership strengths, and weaknesses.  You can compare your results to the profiles of successful business developers, guiding your development needs.   You can mitigate your weaknesses through personal development and hiring professionals whose strengths complement your weaknesses.  Consider forming a Board of Directors or an Advisory Board.  Remember, you will build from your strengths.

You will want to assess your business skill set and that of your team, I.e.  Sales and Marketing, Product Development, Accounting and Finance, Human Resources, etc.  Do you employ competent managers who have the capability to help you scale your business?

The business planning process can proceed when your self-assessment and personal development plan are complete.  I recommend a Professional Coach to help ensure your continued personal development.

Planning Overview

Set SMART Goals and Objectives for One, Three, and Five Years

(Specific, Measurable, Achievable, Relevant, and Time-Bound)

    • Establish Target customers, product(s), markets, technology
    • Evaluate and Strengthen Systems, Processes, Procedures
    • Determine Recruiting Needs (Probably need Outside Resources)
    • Determine Financing Needs, Long-term Capital, and internal cash flow
    • Establish Key Performance Indicators for Significant Metrics
    • Establish Annual Budget with Permanente based on results

Moving your small business to a bigger stage is a high-risk, high-reward proposition.  It isn’t much different for a large regional brand planning to go National or International.  However, the risk of failure may be more significant in the latter example.  For example, a common mistake for growing retail brands is a failure to effectively penetrate their home market.  In the retailing sector, penetration is leverage.  Penetration creates cost efficiency across Sales and Marketing, Purchasing and Logistics, and other General and Administrative Expenses.  Penetration equals competitive advantage.  The lack of optimal penetration will guarantee failure.  Often, one can trace the failure to scale by flawed assumptions and strategies established to guide growth.  Careful planning is the only way to mitigate risk and create a better opportunity for success.

Conclusion

Scaling a business requires careful planning.  Analysis drives planning.  Create and closely monitor Key Performance Indicators (KPIs) and adjust your activities accordingly.  Entrepreneurs should hire executives with experience scaling a business and respect their counsel.  Establish a process for Quarterly and Year-end Reviews to assess and revise the effectiveness of your Strategy and Objectives.  Perform Employee Performance Evaluations to ensure accountability for key staff members.  Establish Next Year’s Budget.  Rinse and repeat.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

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Your Basement Electrical Plan

Great Room looking out toward the terrace

Our last post was about understanding the plumbing needs of your basement, especially drainage.  The plumbing plan for your project is essential.  However, a comprehensive electrical wiring plan may be more critical.  This post focuses on understanding the requirements and options for electrical components.  You should complete an electrical plan before you begin finishing your basement.    The first step to developing your electrical wiring plan is to secure the Residential Electric Code from your municipality’s building department.  Consider the additional load from appliances and electrical components that facilitate your lifestyle.  The added electrical load will likely require the addition of a sub-panel to service your basement.   Most existing homes need sub-panels for expansion.    You may benefit by consulting with an electrical contractor.

When we built our Atlanta-area home 28 years ago, we made a point to add as many electrical upgrades as possible.  We wired for telephone service with outlets in every room.  Additionally,  we wired cable service for twelve rooms, which included all bedrooms, two Family Rooms, the Master Bath, the Kitchen, the Bonus Room, and the Basement.  In retrospect, I wish we had wired the house with Ethernet cables for enhanced PC connectivity.  WiFi is OK, but we would have enjoyed the benefit of direct wired connections for computers and audio-visual components.  There are many more options today, from high-tech safety and security features to audio-visual, lighting, and smart technology.

Electrical Plan:  Things to Consider

    1. HVAC
    2. Outlets and fixtures
    3. Smart Tech
    4. Audio Visual
    5. Switches
    6. Lighting
    7. Safety & Security

The layout of your basement, captured vs walkout, will determine your heating and cooling needs.  Our basement remains relatively comfortable throughout the year, requiring minimal additional heating and cooling capacity.  For that reason, we decided on a mini-split system.  Your needs may differ based on the square footage you want to finish.  One could also install an in-floor heating system in a part of the basement.  Nevertheless, you will need to factor this electrical demand into your planning.

Refer to your municipality’s building codes for guidance on the minimum number of outlets required and the placement of smoke detectors.  The standard for placing outlets is usually no more than 12 feet apart in living areas and 6 feet apart in kitchens and bathrooms.   Your building codes also cover halls, doorways, and other areas. If you want to add wall-mounted televisions, plan for additional outlets where you want to hang the television(s).  These outlets will facilitate the concealment of electrical cords and other wires.  You may want to add additional outlets to accommodate Smart Technology solutions, including USB Enabled Outlets, Touchless Taps, or Concealed Outlets.

Much of our Smart Technology is WiFi-compatible.  It is convenient and provides a lot of flexibility.  WiFi connectivity can become overloaded, requiring booster systems or added routers.  I expect that, eventually, we will need to add another modem and router to accommodate the increased demand.

A primary objective for finishing our basement was to make a desirable retreat for our teenage Grandchildren.  That means accommodating electronic gaming systems, HD Televisions, and a great sound system.  We planned accordingly.  We installed two wall-mounted televisions with all cables and plugs hidden in the walls or behind the televisions.  We installed ceiling-mounted speakers connected to a state-of-the-art stereo receiver.  The audio-visual installation has been tested by the grandkids and given a big “thumbs up.”

We extensively used LED flush-mounted lighting throughout the finished area. We wired for ceiling fans in the Great Room and on the Patio. We added a wall-mounted, two-light fixture over the bathroom vanity. We wired the kitchenette for full functionality, including task lighting. The remainder of our lighting plan relies on table and floor-mounted lamps. Your plan might also consider under-counter/skirt board/task lighting, closet/cupboard lighting, and motion-sensitive lighting.

Switches and outlets are another essential consideration. There are many options for size, style, and functionality. We used dimmer switches to control all of the lights. Our electrical contractor added GFCI outlets in the bathroom and kitchenette. A third GFCI outlet was part of the original construction. GFCI outlets are an essential safety consideration covered by your Building Codes.

Summary and Conclusion

When developing your electrical wiring plan, begin by understanding the building codes.  You may want to engage an Electrical Contractor to help with this task.  As you start your work on your electrical plan, think about how you will use the space now and in the future.  The significant issues to address are Safety and security, HVAC, and lighting.  Aesthetic features like audio-visual, Connectivity, and Smart Technology offer many opportunities for your consideration.

JIll Weber, Owner and President of Kitchen Connections, LLC

For more information about Kitchen Connections, LLC and what we can do for you, visit http://kitchenconnections.biz

770-650-0632

 

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me, so please leave a comment.

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So, You Want to Go Big Time

ITB Partners Logo

This post is the first in several articles about planning to scale a small business into a larger enterprise.

ITB Partners Members Meeting

My wheelhouse is working with emerging companies.  My clients are successful business owner-operators seeking a bigger stage.  Their aspiration is admirable.  Notwithstanding their ambition, moving onto a bigger stage requires preparation.  It may include personal growth and development and work on the business.  Entrepreneurs need a strong Ego to become successful.  However, ego is not enough to build a more prominent company.  One must check one’s ego, listen to others, and ask thoughtful questions.  You need a roadmap.  A team of your peers with relevant experience can be helpful.  One should consider an Advisory Board or a more formal Board of Directors.  Some hire a Coach.  A serious focus on one’s transition will help ensure success. 

A former client provides a Case Study of failure to scale a business.  The client thought their successful restaurant concept had legs.  The three owners were an odd mix.  Two were entrepreneurs who created one-off restaurants.  The third was a former major chain restaurant icon.  Regrettably, the former big brand icon was out of touch with the industry.  However, they were well connected.  Their connections helped them raise capital to support their plans.  Their fundamental problem was that they were not a viable team.  They were at odds with one another, each working on their agenda.  They had a Board of Directors, which was equally divided.  They hired a competent CEO who soon left because he could not work in that environment.  They experienced a similar situation with their first CFO.  Their ultimate failure was an inability to execute their development strategy.  This dysfunctional client was beyond salvage mostly because they refused to listen to their advisors.  It was a sad, magnificent failure.

Your Foundation:

    1. Know Yourself: Personal Transformation from Small Business Owner to Business Executive
    2. Processes, Systems, and Procedures (including vendors, professional services, and supply chain) are in place with flexibility to grow and expand
    3. Financing is in place:  Stable internal cash flow, retained earnings, and outside financing.
    4. Know Your Customer in depth:  Demographic Profile, Frequency, Check Average, etc.
    5. Development Strategy:  Think Penetration; Your Home Market first

You must understand your customers and why they trade with you to expand your business.  You must know their disposable income, how often they visit your business, and how far they are willing to travel, among other relevant statistics.  This information is necessary to determine which trade areas to target.  You will need a Local Store Marketing Program, possibly a Loyalty Program, and likely, a Cause Marketing Strategy. 

Considering your workforce, can you answer the following questions in the affirmative?  Do you have a stable workforce?  Do you attract high-quality employees?  Do you have a healthy culture that rewards performance and is flexible to accommodate your plan?  Are job functions clear and understood?  Do your employees have the tools to perform their jobs at the highest level?  Do your policies reward results and ethical behavior?  Are you developing leaders?  Are your security policies, procedures, and systems up to par?  Is your compensation program competitive?  Negative responses provide a clear direction for further development.

This client’s Development Strategy was ill-conceived and poorly executed.  The first was to create a strategy based on the success of their original location.  It would make sense if their first location were not in a historic building.  Historic buildings are notoriously problematic as every area is a new adventure.   There is no learning curve, and the development costs are unpredictable.  This flawed strategy set the stage for all the problems that followed.  The second major development mistake was their failure to penetrate each market before moving into a new market.  Instead, they went for a ‘one-off’ strategy, building a single restaurant in markets across the Southeastern U.S.  This strategy failed to leverage their resources.  They incurred unnecessary logistics, operations management, and marketing expenses.  They did not meet the development timeline and unit-level cash flow plan and lost control of their overhead costs.  This client had excellent counsel, which they ignored.  Ultimately,  their assets were sold when they ran out of money.

This sad case provides valuable learning about how not to build a more significant business.  In the following weeks, I will flesh out the issues presented in this post.  Our objective is to provide a clear path to scale your business.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me, so please leave a comment.