Data analytics is a suite of tools to support and improve your business planning and operations. They inform and optimize daily and strategic business operations, marketing, and risk and product management by providing insights into customer trends and existing business practices and products.

Data analytics help you uncover or highlight subtly expressed or hidden future trends and patterns in data describing your customers, inventory, products, and services. Today, ITB Partners reviews several ways in which your business benefits from advances in data analytics for accurate customer description and growth predictions.

Measuring Marketing Campaign Effectiveness

Describing customer demographics and purchasing behavior is a key strategy to improve your business and marketing plans. A good place to start is to analyze sales data sets, including customer responses to surveys, website statistics such as clicks and browsing information, and social media data.

Data visualization and spatial analysis tools, including pie charts, histograms, and mapping, make complex customer and purchasing data consistent and easier to understand. Seasonal patterns of customer purchases, among many other factors, strongly influence marketing plans. Practical business concerns, such as inventory, distribution, and actual customer in-store and even online experiences, are also affected by daily weather. Data analytics is a way to clearly show these seasonal and daily weather patterns in relation to sales figures, demographics, and feedback from customers about your products and their experience.

During the slow season, why not build your knowledge of prescriptive data analytics to predict products you should market next? Enroll in an online technology degree program or catch up on the latest trends with a short course tailored to your interests and needs. For example, customizable logo design services are increasingly available online to facilitate creative logo development and graphic design searches. Experiment with your own logo design by choosing a style and icon, adding desirable text, and combining colors, fonts, and styling in iterative and unique ways.

Understanding Product Development and Operations

Leading product managers use data analytics in creative ways to understand product viability and development. Product management often builds on successful marketing data analytics, using the same data regarding customer preferences and behaviors, and adding new data on competitors, customer service, and market penetration. Other analytical tools incorporate data on product improvement and product innovation.

Operations data analytics introduce data on product flows and processes to streamline and increase the efficiency of company activities. Mapping and optimization of process flows can benefit your business in countless ways. For example, a business could learn that multiple employees are involved unnecessarily in approving an invoice or inventory acquisition, resulting in lost time and effort. Decision-making is more efficient if individual employee responsibilities are carefully delineated, and fewer transactions require multiple approvals.

Another essential business operation to consider is customer relations and service. Graphics and analytics reveal ways to retain current customers and recruit new customers by mapping sales patterns and customer feedback and better understanding customer satisfaction.

You can also give yourself the inside track in an ever-changing technological race by pursuing a degree in Information Technology – and thanks to the flexibility of online programs, you can learn at your own pace and keep working while you study!

Data Analytics Provide a Competitive Edge

A suite of data analytics tools provides insight and understanding in improving and streamlining your company strategies, product development, and operations. Share on XTailor specific analytics and visualizations to increase acumen and information in risk management, marketing, customer recruitment, inventory and distribution, and many other aspects of your business.

ITB Partners is a Consortium of independent management consultants providing high value-added solutions to your problems. We look forward to meeting you!

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Jim Weber – Managing Partner,  ITB Partners

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