Local Marketing – 48 Proven Strategies
Download the eBook to learn about the 48 proven strategies for success for local marketing. For example, the eBook can be used as a reference manual.
In other words, it can be useful for CEOs, CMOs, franchisees, operators, and “Mom & Pop” owners of brick & mortar operations. Several of the 48 proven strategies for success are useful for service area operations such as home services.
How to use this eBook
As the CEO of a multi-unit operation, you could download the eBook and give it to your operations and marketing teams.
For example, if you are the head of marketing for a multi-unit brick & mortar business, you could use it for ideas and ways to challenge your team.
And most importantly. if you own a brick & mortar business or are the franchisee of any retail or restaurant chain, use the 48 proven strategies for success to augment the marketing tactics your franchisor provides.
What is local marketing?
Local marketing is marketing to the people who live and work in your trade area and have a propensity to buy your services and/or offerings.
Local marketing used to be simple. To market your business in a local area, business owners used to join the local chamber, send direct mail postcards, buy a yellow-pages ad or perhaps even walk the trade area to introduce themselves to other local businesses, schools, banks, etc. in the neighborhood.
One of my favorite stories is about a small business owner who had the misfortune of being located in a strip center with two other businesses that sold the same wares. The store on the right advertised that they were having a sale, and everything was 10% off. The store on the left followed suit and put up a banner that said everything was 15% off. What was our owner to do?
He also put a banner over his front door that said:
MAIN ENTRANCE
Examples:
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- #2 is how to optimize your Google My Business (GMB) page
- #8 explains the importance of email marketing
- #22 how to use local service ads for service-area businesses
- #31 about how direct mail still works
- #37 explains how to deal with the constant request for donations
- #40 on how to use various kinds of signage to promote your business
Click on the link to download the eBook.
Doug Reifschneider is a partner with ITB Partners and a CMO with Chief Outsiders.
ITB Partners is a consortium of seasoned professionals. whose business is your success. To see Doug’s ITB Partners profile, click the link below.
https://www.itbpartners.com/partners/the-team/doug-reifschneider/
In addition to ITB Partners, Doug works as a fractional CMO with Chief Outsiders. Chief Outsiders is the largest fractional CMO firm in the USA. As a result, Chief Outsiders is home to 75+ chief marketing officers who specialize in helping small to mid-sized companies grow.