Reifschneider Completes PE Firm Engagement
Doug Reifschneider, Member of ITB Partners, and Chief Marketing Officer (CMO) at Chief Outsiders, recently completed an extensive PE firm engagement. The PE firm’s project was compressed into 45 days, and because of the need for speed, Reifschneider partnered with a colleague from Chief Outsiders to complete the project on time. The PE firm employed the two CMOs to develop a 100-day plan for a household services firm they plan to acquire.
The pair from Chief Outsiders complimented each other because the project included:
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- Digital Marketing Assessment
- Digital SWOT
- Scorecard for the website, digital marketing, and social media
- recommendations
- Gathering insights about the customers, competitors, and company
- Develop a growth strategy
- Activated SWOT analysis
- Brand positioning workshop
- Brand house exercise
- From here to there exercise
- Developed a marketing plan for the balance of 2021, including 14 “Game-changing” ideas
- Prepare a go-to-market plan if invited to continue work with the new portfolio company
- Digital Marketing Assessment
About Doug Reifsc hneider
Doug Reifschneider is a dynamic marketing leader with 30+ years of experience in the restaurant industry. He has a history of driving growth through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position. While at Firehouse Subs, Mr. Reifschneider helped achieve a 4X increase in locations, to 1,030 restaurants generating $684M in revenues and 19.4% average annual sales.
During his foodservice career, he navigated the ever-changing marketing/advertising environment. The advertising menu proliferated from a relatively short list of tactics (TV, radio, print [direct mail, magazines, newspaper, etc. ], OOH, POP, and direct selling) 20 years ago to thousands of online options which included but was not limited to display, native, SEO, SEM/PPC, web sites, landing pages, mobile and others. Doug has experience with all of it and is always looking for new technologies to exploit such as Blockchain.
Throughout his career, he consistently strengthened brand equity, grew the customer base, and boosted revenues through the development of innovative marketing campaigns.
Contact Doug at reif78@gmail.com