Is it possible for Target to make money from purchases made on-line at Walmart? The astounding answer is YES!
Four Thousand plus (4,000+) on-line retailers offer cashback to shoppers to entice purchases through their websites, including Target and Walmart. If your online store is a cashback provider, there is now a way to make money on purchases made at all the other online retailers offering cashback. Your store makes money on every purchase from all other participating retailers AND in the process creates an incentive for future purchases at your store.
How It Works?
In our Target example, this giant retailer could offer its on-line shoppers the “Target Cash Back Shopping App” with the headline, “Earn cashback from all your online purchases at Target and all other participating retailers, and leverage it for great buys at Target.” Using this approach, the cashback from purchases made at Target and all other retailers is held for future on-line purchases at Target.
Key Advantages?
A retailer that adopts the “cashback shopping app” will realize the following advantages:
- Grow revenue – Retain a portion of shopper cashback to enhance profitability
- Earn money – Every time your customers shop on-line with other retailers
- Gather competitive information
- Know what and when shoppers are buying at other retailers, and
- How much they are spending by item and in total
- Craft offerings – Based on shopper and competitive insights
- Message – Communicate directly to shoppers via the app on special offers, etc.
Next Steps?
Every Retailer has unique branding and messaging. My firm works with your marketing and IT professionals to customize our app to the look and feel of your online presence. The app itself is built for an easy download on to your shopper’s mobile and desktop devices. The Retailer provides advertising to entice shoppers to join the program. Money is earned when on-line purchases are made through the app.
To learn more about the cash back shopping app. and the business opportunity it represents, contact Philip A. Davis at pdavishr@comcast.net or 678-977-5578.