Month: May 2020

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Job Search – What’s Your Story?

How To Stand Out?

Now we know what it is like to shelter in place for the better part of two months.  But try to imagine being in the middle of a job search, making good progress, just to have the Covid-19 shelter-in-place recommendation induce a dead stop? What a bummer!  Well, a lot of people found themselves in this situation.  I talked with several and have taken on a few as clients.

I worked with one client who is in a job search for the first time in 15 years.  This client lost her job before the shelter in place began and was just getting traction when everything stopped.  She came to me seeking help with her resume and networking efforts.  She needed a skills tune-up.

A lot has changed since her last job search.  The proliferation of online job boards and electronic resume submissions is a major change.  She wanted to ensure that her resume featured the best keywords to optimize her results with automated resume reading programs.

Then again, job search has not changed that much, especially for senior managers.  85% of jobs are still secured via old fashioned networking.  10% of jobs are found through job boards, with the balance through Executive Recruiters.  Naturally, my advice to job seekers is to allocate their time in the same proportions.  It is not easy at first for those who are not confident networking.  It is easier to sit in front of a computer screen, applying for jobs.  Of course, they become frustrated by the lack of response.

I begin coaching a new client by seeking to understand their career.  This helps me determine how to present the client in a compelling way.  More importantly, I want the client to articulate their story effectively and concisely.  It is not easy at first for most, but eventually, they get it.  This is one of my towering strengths.

The resume is the best place to start.  A well-crafted resume will tell a story about patterns of success and career growth. These patterns reveal the candidate’s orientation toward measurable results, or not.  It also tells something about the type of work and environment where they are most effective.  Are their skills best suited to taking on new projects or assignments?  Are they better suited to turnarounds or troubleshooting?  Do they thrive in ambiguous situations that require rationalization, or making incremental improvements to established lines of business? Whatever the case, I help them identify their career patterns. They become the theme of the candidate’s story.   Make the theme of your career story stand out.

The first time a recruiter or hiring manager touches a resume it is likely to receive little more than 20 seconds of their time.  Obviously, the reader is scanning, not reading. They are absorbing impressions.  Their focus is on the first third of the first page. They are looking for a headline, keywords, phrases, and job titles.  If they are not captivated by what they see, that will be the end of one’s opportunity.  I make those key points jump off the page.

To tell an effective story you must know your audience.  Are you sending your resume to an internal or an external recruiter? Maybe it is going to the hiring manager.  Are you responding to an online Job Posting? Are you scheduled to attend a networking meeting or maybe a one-on-one?  Is your LinkedIn Profile current?   Each point of contact represents a different audience, requiring a different vehicle.  Your job search tools include your resume, Bio, Cover Letter, LinkedIn page, Key Results Summary, and business cards.  They are to be used in a coordinated manner, each for a specific purpose.  A detailed resume is your foundation document.

Make your resume an interesting read.  Make it read like a story.  Each sentence must draw the reader into your journey.  Make them want to read the next sentence, then the next.  When you review your resume, look to see if it tells a story.  Is it clear and compelling?  Is there a common theme woven throughout?    Does it make you look interesting?  Does it entice the reader to schedule a meeting?  If the answer to those questions is not in the affirmative, you have work to do.

Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

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Jim Weber – Managing Partner, ITB Partners

 

 

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UNITE: “WEE WILL…” EXPERIDIGM Enable “E”cosystems; by Mark Grace

Overview

We humans and “E”cosystems (Es) must unite as WeE to preserve and foster the ability to joyfully experience a natural and healthy life. “Es” sustain We with natural air, water, soil, and healthy food, but “Es” are dying from human poisons/pollution and intentional “T”yrant taking. WeE must unite and build meaningful WeE experidigm group rights to ensure WeE ability to survive and pursue healthy experiences. Learn how to create lasting WeE experidigm group rights. Unite and joyfully WeE experidigm together. Live healthy and experience Amness joy. Use Part 4 as a Field Guide to help WeE and “E” successfully survive and experidigm together.

Description

The future of humanity depends on the human ability to better live together and do activities together – I call this experidigming. Our future does not depend on how well we work together in business. We are pretty good at that now. We are poor at living together with and supporting all living entities in ecosystems (“Es”). Over 7.8 billion people are consuming “Es” at an unprecedented rate. Left unmanaged and unchecked, people may consume all “E.” Our future depends on how well We humans respect, steward, and support all living entities in “E.” This book describes how to have We humans and “E” living entities experidigm together as WeE, building a sustaining and thriving relationship for all within the WeE experidigms. One fact is certain – humans cannot survive without the life giving power of “E” to deliver clean air, water, alive soil, and trillions of living entities that share healthy food with humans. WeE experidigm groups can protect, sustain, and foster “E” while defending WeE using experidigm group rights. We and “E” must unite as WeE to sustain life and create the necessary balance of life to sustain daily living. Join a local WeE experidigm group to do activities and receive joy. This book describes how to UNITE and participate in the joyful experience of We and “E” combined WeE.

About The Author

Mark Grace

Described as a rainmaker and innovation leader, Mark Grace lives by the adage, “Aim higher, achieve more!” For Grace, “There will be setbacks, but the good side just points upward and you go upward to better. You might not see better right away, but better is there if you keep looking and seeking. You can avoid, deflect, and ignore the bad people who try and stop your growth.” As an inventor, Grace has received over 18 patents, many trademarks and has been honored with international technology awards. He is the author of a series of personal and corporate “how to grow” opportunity books: 1) Elements of Visual Talking, 2) Soaring to Awesome-Turd Throwers Beware, 3) Choosing Up, 4) Avoid Takers, 5) NEXT: “I Am…” Experidigmer 6) MORE: “We Am…” Experidigmers, 7) GO: “We Will…” Experidigm, and 8) UNITE: “WeE Will…” Experidigm. Grace earned his MBA from Washington University and Chemistry degree from St. Louis University. He is the founder of the growth advisory firm, Beyondvia Technologies. Beyondvia.com offers practical better ways to liberate individuals and organizations to grow and evolve their visions and value. Grace regularly advises global organizations and contributes to leading journals across a myriad of industries. Experidigm.com is the signup gateway to participating in Applied Experidigm Zones (AEZ) and building personal experidigms.

Contact:

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Plant a Pine Tree!

Do you know the best time to plant a pine tree?

TWENTY YEARS AGO!!

Do you know the best time to plan your exit strategy??

The first day you stick the key into the front door of your new office!

Franklin Covey said, “Start with the end in view!”

I know in the excitement of launching a new venture and all the chaos that ultimately ensues, an exit strategy is the LAST thing on an aspiring business tycoon wants to consider.  The problem is that once it is pushed to the back burner, it tends to stay there for the next 30-40 years!

So let’s compromise!  If you are 55 years old and own a business, it is time to start giving serious consideration regarding what your ultimate destination will be.  An “Exit Strategy” is about selling the business off and a “Succession Plan” is about passing it down to the next generation, but both demand serious consideration well before you are ready to step away.

Two realities must align at the same time to maximize the value of a business: The owner must be mentally and emotionally prepared to walk away from a business they birthed and nurtured for the last 30-40 years AND the business must be structured to operate without the daily oversight of the owner and generating the highest level of profitability possible. Invariably, the business owners get to the finish line before the business is ready to command its highest multiple!

Now a good M&A guy can recast your financials to take out the country club membership and the spouse’s Cadillac, but if profits have been leaking out of the business, there just isn’t enough lipstick to make that pig win the blue ribbon!

The reason a 10-year runway is advised is to be able to make any necessary corrections in the business and run at that higher level for at least 3 to 5 years prior to going to market to demonstrate sustainable profitability.

As Dr. Ortego used to say, “The VALUE of a thing is the PRICE it will bring!”

Plan NOW to MAXimize Your Exit!!

 

Ralph Watson

Ralph Watson has a varied and extensive career spanning 45 years of increasingly responsible positions in both sales and operations in a very diverse mix of industry specialties, including food processing, textile and apparel, financial services, and professional management consulting.

Ralph served as a Senior Executive Analyst with a number of international consulting companies focused on the family-owned, privately held market where he distinguished himself as one of the top analysts in a highly competitive field.  In early 2014, he personally coached 10 businesses in Europe.

Ralph C. Watson, Jr.   404-520-1030

Thank you for visiting our blog.

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Jim Weber – Managing Partner, ITB Partners

 

 

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Employee Engagement – Why Is It So Critical Now?

Today’s employees are facing unprecedented levels of stress both personally and professionally.

Employee Engagement

In many companies, employees face uncertainty and perhaps a furlough, layoff, or pay reduction due to the economic impact of the pandemic. In other companies, where the demand for their service or product suddenly increased (PPE products, telemedicine software, or video conferencing) employees find themselves overwhelmed with excessive hours week after week, perhaps in addition to now having to home school their children. And then there are the essential employees that have been asked to risk their own health to meet the new societal demands brought on by the pandemic.

Every day, we are reminded of the toll the pandemic is playing on employees. You can hear it in employees’ conversations and see it play out live on Zoom conference meetings. The daily news is filled with employees’ reactions to their company’s actions in response to the pandemic. Some companies like Amazon and Google made national news as employees expressed concerns to the press.

How employers treat their employees and how employees perceive their company during this challenging time will have a long-term impact on employee engagement levels for years to come. We saw proof of this in the years that followed the 2009 financial crisis. During that crisis, many companies failed to demonstrate compassion and their actions did not facilitate trust. As companies focused on the economic downturn, they failed to take steps to keep their employees engaged. As a result, many companies experienced decreased productivity, reduced customer satisfaction, and higher levels of attrition for years after 2009. Similarly, their brand was impacted for years to come as potential new hires used social media and networking to uncover past employees’ perceptions of their employers.

Organizations that take steps now to prevent a long-term disengaged workforce will reap benefits not only in the short-term but for years to come after the pandemic is history. Even as companies work hard today to contain costs, there are a number of simple, low-cost actions all employers can take to keep their workforce engaged.

High Impact, Low-Cost Employee Engagement Actions

Ensure alignment of the leadership team. Senior leaders set the tone and are responsible for making sure all managers model the tone and deliver consistent messaging.

Constant, transparent communication with employees is key, especially in trying times. Companies can keep employees informed through various channels, including corporate-wide virtual meetings, manager 1:1 meetings, and electronic updates.

Develop a culture and expectation that all managers check-in with their employees on a regular basis. By checking in with employees and listening, managers will develop an understanding of each employee’s concerns, needs, and goals.

Establish and communicate the go-forward vision for the company so employees can understand and support the vision.

Create an informal or formal mechanism to take the pulse of employees. Then ensure senior management receives this important feedback and as needed, takes actions in response to the feedback.

Regardless of the specific impact the pandemic is having on your business, the key to successfully and rapidly getting back on track at the back end of the pandemic will in a large part depend upon your workforce. By focusing on these employee engagement best practices, employers will foster a culture where employees are motivated to help the company achieve its goals. An inspired workforce will work hard to achieve productivity and sales goals. A disengaged workforce will complain to customers and resign when the job market picks up. Given the strong link between an engaged, motivated workforce, and corporate success, there has never been a better time for companies to focus on employee engagement.

 

Anne Gildea-Olt

Anne Gildea-Olt is the managing member of Strategic HRM Solutions, LLC., an HR consulting firm committed to helping companies successfully navigate change, accelerate growth, and deliver proactive innovative human capital solutions.

Anne@gohrmsolutions.com https://strategichrmsolutionsllc.godaddysites.com

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

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The Laws of Growth

Growing up on a small farm in South Georgia, I learned at an early age there were laws that governed the growth of crops and animals. Now as an adult I hear everyone talking about growing a business, growing a family, growing a political party, growing a church – it seems like everybody is trying to grow something!! It has occurred to me that the Laws of Growth I learned on the farm about growing an organism might also apply to grow an organization.

The First Law of Growth is that Growth is the NATURAL RESULT of a healthy organism.  We did not go out every morning and wake the cows up and encourage them to grow! We kept them fed and watered and they just grew!  For those of you who have children, you never had to go in the baby’s room and tell Junior it was time to start stretching so he would grow! You just had to keep him fed and watered and he grew!

May I be so bold as to suggest that if we have a healthy organization, it too will naturally grow?  If we build an organization where people want to work and contribute, they will not want to leave and will become a brand ambassador for other people looking for a healthy work environment. And our clients and customers will benefit from their loyalty and will want to purchase as many of our products and services as they can use, and they too will become brand ambassadors for others needing what you provide!

So how do you go about creating that healthy organization?

The Second Law of Growth is you must Plant the Seeds to Reap a Harvest. You can’t just lay the seeds on top of the ground and expect to reap anything on the farm, and you can’t just talk about what you’re going to do, you must actually DO something!

You have to break up the fallow ground, plow it up, loosen the soil, allow it to breathe and accept rainwater! When is the last time you took a long, hard look at how you do what it is that you do? How long have you been doing the same old thing the same old way? Are there parts of your organization that needs the refreshing of a good plowing?

Now, this is not the “just change something to be changing” mantra, but would any of your key people benefit from some additional training or a motivational seminar?  Are there processes that could be changed to produce better outcomes? Would it help to have a consultant or outside advisor come in and give your organization a complete evaluation top to bottom? What would happen in your organization if you pulled your salespeople into work in operations and sent your operations people out to make sales calls – even for a short period of time?

It has been said that a RUT is just a grave with the ends knocked out and ruts can be deadly in an organization if not plowed up!

The Third Law is you REAP what you SOW! This could be a book in itself!  You will reap the ATTITUDE you sow! You will reap the employees you hire! You will reap the character you develop! You will reap the policies you implement!

On the farm, it didn’t cost much more to purchase the BEST seeds, and, in the long run, they always gave the best yield. Might I propose that hiring the best people will, in the long run, be your best bargain? Hiring less than the best is a false economy – you will always get what you pay for!

The Fourth Law is that your Harvest is directly proportional to the care you provide your crops. You have to make sure your plants are receiving adequate water and fertilizer, and your employees must be receiving adequate compensation and training!  Your clients and customers must be receiving high-touch relationships and quality products and services! Start being stingy and your organization will react.

The Fifth Law is you must PULL the WEEDS! If there is someone in your organization that is not contributing, either motivate them, train them or fire them.  If there is anyone sowing discord, fire them immediately. Crops cannot compete with weeds for water and fertilizer and your employees are not going to thrive with negativity in their world.  And dare I say sometimes a client or customer can become a weed.  Don’t be afraid to fire one of them if they are creating more problems than they are worth.

The Sixth Law is you will always reap MORE than you sow!  For every seed of corn you plant, you will reap 2 to 4 EARS of corn come the harvest!  There should be a positive ROI on every employee and every customer, and that ROI is going to be influenced by how well the leader leads. Unfortunately, this law also works in the negative – reaping more grief than was sown.

The Seventh Law is you reap LATER than you sow! There is no magic wand to instantly create a healthy organization.  It takes time for the efforts you put in to produce the results you are wanting, but don’t let that discourage you from starting the process. Consider it motivation to start NOW!  Get a sense of urgency about creating a great organization.

So, in closing, I recall the words of Kevin Costner in The Field of Dreams, you build a healthy organization and they will come! Employees will come! Clients and customers will come! Profits will come!

Ralph Watson

Ralph Watson has a varied and extensive career spanning 45 years of increasingly responsible positions in both sales and operations in a very diverse mix of industry specialties, including food processing, textile and apparel, financial services, and professional management consulting.

Ralph served as a Senior Executive Analyst with a number of international consulting companies focused on the family-owned, privately held market where he distinguished himself as one of the top analysts in a highly competitive field.  In early 2014, he personally coached 10 businesses in Europe.

Ralph C. Watson, Jr.   404-520-1030

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners

 

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Seeing Positive Signs In Economic Wreckage

Market Commentary – May 5, 2020

When the employment report for April is released this Friday, the economic damage from the deepest of the Coronavirus shutdowns will become clear.I am estimating that nonfarm payrolls will be down roughly 22 million versus March, and the unemployment rate will skyrocket to around 17.0%, the highest reading since at least 1948.

To put that in perspective, during the subprime-mortgage panic of 2008, payrolls declined 8.7 million over a 25-month period. Now, it looks like we lost almost three times as many jobs in just one month. The highest unemployment rate since the wind-down from World War II was 10.8% at the end of the 1981-82 recession. The jobless rate peaked at 10.0% after the Great Recession.

Unfortunately, I expect the unemployment rate to be even higher in May, and it is very difficult to believe that $2.5 trillion in government spending offset more than 50% of the damage. I hope I am wrong about that, but promising money to companies for payroll expenditures – but only having them able to open at 25% to 40% capacity – will not save many restaurants or bars.

While the economic damage is horrific, there are some positive signs. While 30 million workers filed for unemployment benefits in the past six weeks, those currently receiving benefits (what are called “continuing claims”) are up a smaller 16 million in the first five weeks of that period and will be up around 20 million for the full six-week period. Yes, that’s still awful, but it tells us that the Payroll Protection Plan and areas of actual job creation, such as online retailing and delivery services, are offsetting some of the damage.

This kind of job destruction will be accompanied by a very large decline in GDP. We’re estimating a contraction at a 30% annual rate in the second quarter. But everyone already knows that.

We won’t get that data until late July, and by then I expect the economy to be expanding, albeit from a low base. In fact, I’m already seeing some light at the end of the tunnel. During the week ending Saturday, May 2, 939,790 passengers went through TSA checkpoints at airports. That’s up 26% from the prior week and up 40% from two weeks ago. The amount of motor gasoline supplied has grown three weeks in a row, and is up a total of 16%. Hotel occupancy and railcar traffic are both up from a month ago. This high-frequency data will give a clearer read on the pulse of the economy as we gradually reopen, and is something I review weekly.

Anyone who ventures outside will notice more cars on the road and more activity, including in businesses that are still required to be closed to the public but are preparing for clearance to re-open. Many researchers are using cell-phone location data to track the movement of people. For example, Apple looks at “routing requests” on map applications. In mid-April, both walking and driving requests were down roughly 60% from January 13th. As of Saturday, walking and driving requests were only down 29% and 16%, respectively.

This recession will be brutal, the worst of our lifetimes. But it is not a normal recession, and it will also be short. Investors should keep in mind that, although the weeks ahead will be tough, there are better days beyond them.

 

Kevin Garrett – Integrated Financial Group

My firm specializes in working with people that experience what we call “Sudden Income.” Typically the income came from one of these events:

1) Accessing and Managing Retirement Assets
2) A Performance Contract (Typically a Sports or Entertainment Contract)
3) Divorce Settlement
4) Inheritance or Insurance Payout
5) Sale of a Business or Stock Options
6) A Personal Injury Settlement

I believe the unique nature of these events requires specialized professional experience, empathy, and communication to deal with both the financial changes and the life changes that inevitably come with them.

My clients value my ability to simplify complex strategies into an actionable plan. They also appreciate that I am open, non-judging, and easy to talk to about their dreams and fears. Each client defines financial success differently and my goal is to guide them from where they are now to where they want to be. As my client’s advisor, my goal is to provide them with a lifetime income stream, improving returns, protecting their funds, and managing taxes.

Firm Specialties:

  • Retirement Planning For Business Owners & Executives
  • Woman’s Unique Financial Planning Needs
  • Professional Athletes
  • Investment/Asset Allocation Advice
  • Estate Planning
  • Risk Management
  • Strategic Planning

Kevin was listed in 

The Wall Street Journal as “One of the Financial Advisors In The Southeast That You Need To Know” 

 Forbes Magazine’s Annual Financial Edition as a Five Star Financial Advisor  

Kevin has been awarded the FIVE Star Professional Wealth Manager in Atlanta Magazine in 2012, 2014, 2015, 2016, 2017,2018, and 2019.

Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.

KEVIN GARRETT, AWMA, CFS
Integrated Financial Group
200 Ashford Center North, Ste. 400 | Atlanta, GA 30338
Phone | 770.353.6311
Email | kgarrett@intfingroup.com
Website | kevingarrettifg.com

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The 7-R’s of Resiliency

Doug Reifschneider

Building portco resiliency right now 

The current COVID-19 crisis is already changing the economy in extraordinary and unexpected ways. But there are steps private equity firms can help their portfolio companies make to help weather the storm, and recover when the clouds lift, according to Doug Reifschneider, a CMO with Chief Outsiders.

 The world’s best epidemiologists only have models to predict the full depth and breadth of the COVID-19 pandemic, but companies are already feeling the weight of the economic fallout. They’re scrambling to find the best way to respond, and in many cases, survive, all the while being rightly concerned for the health of their families and communities. It’s not easy, and this is no time to pretend otherwise.

Some enterprises might be dusting off contingency plans for downturns or large-scale threats, but this moment requires more than that. It demands a resiliency program, one that’s clear-eyed and proactive. If the outlook is too bleak or too rosy, the result can be the same dangerous inertia. But Doug Reifschneider, a CMO with Chief Outsiders, has a series of initiatives that can counter that.

Building off his extensive experience in the retail and restaurant industries, Reifschneider has devised what he calls the “7 Rs of Resiliency Programs.” It’s a checklist that can help frame and direct the efforts to respond to COVID-19. “It’s based on a mental framework from the US Marines that is centered on three steps in coping with a crisis: improvise, adapt and overcome,” says Reifschneider. “Plenty of people are improvising at this point, but it’s time to look at more constructive ways to adapt and plan for recovery.”

Private equity firms would do well to look within each company of their portfolio and help guide them in executing each one of these steps.

Review costs. “Most people are already doing this, as they’d have to be asleep at the wheel if they weren’t,” says Reifschneider. Still, beyond canceling recurring services that are simply irrelevant, like window washing, it can involve hard calls about labor and supplies. A lot of restaurants, retail brick & mortar and even brand HQ’s are furloughing employees and the current stimulus will help alleviate that pain, but those cuts need to be executed without crippling the resiliency program.

Reassign tasks. Sometimes the best thing a company can do is focus on what it can give back. In the short term, that can be repurposing the business for strictly philanthropic purposes. He cites one restaurant that used its parking lot for a Red Cross Blood Drive. “It doesn’t address the bottom line, but it establishes the business as a partner in the community,” says Reifschneider.

Rethink offerings. For restaurants that never considered takeout or delivery options, this is the time to launch those. For retailers, this can involve more online ordering and curbside pick-up. But creativity is key here. Brazilian steakhouse chain Fogo de Chao was centered around its all-you-can-eat in-house dining experience. “So they became a butcher shop, offering their unique cuts of meat so folks could cook them at home,” says Reifschneider. “It’s a savvy way to redeploy inventory and keep sales from cratering completely.”

Another example is the company Wow Bao, that created a special licensing deal to allow other restaurants to produce and sell its dumplings by selling the ingredients and a few pieces of equipment to do so.

Reconsider sacred cows.  As businesses rethink their offerings, they can run smack into certain “sacred cows” that seem to be integral to their identity. That high-end eatery may balk at delivery options since that fish dish might be ruined in the thirty or forty-five minutes it takes to deliver it. “This is no time for those kinds of pretensions,” warns Reifschneider. “Find a way to make a meal pack, which are popular now, or focus on offerings that can be delivered successfully.” Several restaurants have created pop-up drive-throughs, with no more than a tent and a landlord’s blessing. And the likes of Home Depot have shifted to curbside pick-ups even as it prided itself on counseling customers in the store.

Reschedule Initiatives. Retailers and restaurants that had planned remodeling projects could move those up, but only if they have the resources to do so. “It would take only the best-capitalized businesses to embark on such remodeling projects, but if they can, it’s worth doing,” says Reifschneider. “Instead of closing for that week in August to remodel, do that now.” Of course, such initiatives can still be hindered by government directives that limit non-essential work.

Reconnect. Communication matters more than ever. “We may be keeping our distance physically, but we’ve never been more social,” says Reifschneider. “We have regular Zoom happy hours and contact clients regularly.” B2B companies will have closer relationships since they sell directly to their clients, but B2C companies shouldn’t go quiet either. They need to reach out every few days, so long as they are mindful of tone and content.

Reifschneider cites a recent study by Edelman that surveyed over 12,000 people across 12 countries on brand trust in the wake of COVID-19, which finds that 71% of respondents would lose trust in a company forever if that company is seen as putting profits before people right now.

 

“Every enterprise should take that 71% seriously, and make sure their communications are exclusively about how they’re helping their communities, their customers and their employees cope with the situation,” says Reifschneider. “Striking a tone of generosity and support is crucial.”

Ready the relaunch. There is no reliable guidance for when any company will return to normalcy. However, Reifschneider notes this shouldn’t prevent companies from planning the steps for a reopening. Employees will need to be retrained with new procedures for interacting with customers, and in the restaurant business, there are likely to be new protocols for food prep and increased sanitation. Dining rooms and showroom floors will get dusty during the shutdown, so time needs to be allocated for a deep clean. “This also might be a great time to retrain employees in customer service, stocking shelves, or getting CPUs in line,” says Reifschneider.

However, no one should take any of these steps in a vacuum. Each needs to be tailored to the market reality facing a given enterprise. “At Chief Outsiders, we vet all assumptions, with hands-on research initiatives that capture how customers and peers are thinking and acting,” says Reifschneider. “And we do this even when the market is stable and growing, let alone during a crisis that can change everything overnight.”

So perhaps the first step in any resiliency plan is for a business to get its bearings, and understand exactly where it stands at the moment. It might be all the more important to listen before speaking, to ask, and use that feedback to gauge what to do next. The best private equity firms will already have open channels with their portfolio companies and that level of candor and sense of collaboration should be extended to all stakeholders.

In times like this, humility might be a secret weapon, provided it doesn’t stop a company from acting. Fortune may still favor the bold in times like these, but only if the bold is informed and willing to help.

Doug Reifschneider
Doug Reifschneider

https://www.itbpartners.com/doug-reifschneider/

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber – Managing Partner, ITB Partners