Written by Artie Ruderman, CEO, InnovativeGrowthSolutions
1 Age of Content: Be Heard & Establish Your Brand
Do You Have a Growing Problem?
Most businesses depend on new business from existing clients and need to acquire additional clients to thrive. Aggressive marketing along with advances in technology and innovation has enabled competition to encroach upon your company’s product and service offerings making developing new business more challenging.
Value-Based Selling
Best practices for developing business has evolved; 82% of shoppers conduct online research before buying.1 Unlike the two traditional sales methodologies, ‘Selling’, where a salesperson tries to push prospects to make a purchase or ‘Marketing’ which tries to pull prospects to make a purchase, ‘Value-Based Selling’ attracts purchasers by imbuing the reasons your company’s products and services are valuable to them.
Podcasting Establishes Your Business has Value
A podcast with compelling content triggers three purchaser qualifiers: ‘Know – Like – Trust’. A podcast that offers solutions to a prospect’s business issues or enhances their lives connects your company to its target market, increases brand recognition, develops a relationship and establishes your brand as an industry authority.
Interesting Facts
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2 Podcasting Levels the Competitive Playing Field
Podcasting is Easy and Economical
Recording a podcast is less complicated and less expensive than producing a video. You can simply talk into a smartphone and upload it to YouTube. If you would like to have a professional production, consider recording at a podcast studio that can enhance the sound quality and provide studio services such as editing – voice-overs – jingles and more.
Be Heard & Increase SEO
In addition to posting your podcasts on your website, LinkedIn company profile, and social media, expand your connections by linking your podcasts on popular listening networks like Stitcher – iTunes – Spotify & Google Podcast. To increase opportunities to be heard, ask a podcast studio if they can distribute your podcasts on syndicated channels like IHeartRadio.
A Primer for Producing Your Own Podcast
Tips for Professional Production:
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3 Podcasting is the Media of Choice Today
The Age of Content
Anywhere you are out and about, the chances are you will see people interacting with their smartphones. Just as you are reading this article to leverage what you can learn about podcasting; they are also seeking content to learn or be entertained.
You Can Listen to a Podcast
There are a plethora of marketing options on the internet: email blasts / blogging / videos / vlogging, however, they all demand your visual attention. Podcasting’s popularity can be attributed to the fact that you can listen to a podcast anytime and anywhere; in a coffee shop or performing a multitude of pursuits; driving, running, walking the dog, mowing the lawn…
Statistics Worth Knowing*
*2019 Podcast Stats & Facts posted by Podcast Insight with credit to Updated stats: Edison Research Infinite Dial 2019 released March 6, 2019. Q1 2018 report from Nielsen, March 20, 2018.
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1: As reported in Forbes: New Research Shows Growing Impact of Online Research on In-Store Purchases, by John
Ellett, Feb 8, 2018 credits report from The ROBO Economy (Research Online Buy Offline).
A Podcast based on this article can be heard at ProBusinessChannel.com.
To learn more about podcasting or booking a studio visit: www.GlobalPodcastStudios.com.
Artie Ruderman is the CEO of InnovativeGrowthSolutions, a fractional corporate & business development company and Business Director at Pro Business Channel, an internet broadcast network & parent company of Global Podcast Studios
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