Erica McCurdy to present to AMERICAN BUSINESS WOMEN’S ASSOCIATION MONTHLY LUNCHEON (AUGUST)! Follow this link to register! https://lnkd.in/eMrNBUC
AMERICAN BUSINESS WOMEN’S ASSOCIATION MONTHLY LUNCHEON (AUGUST)
You can learn more about Erica and her business and family practices at www.McCurdySolutions.com and www.ATLDIV.com
About this Event
Join the American Business Women’s Association for their monthly lunch and learn series. You will be treated to our guest speaker, Erica McCurdy.
Let’s spend 30 minutes together to QuickStart the process of growing your influence, increasing your opportunities, and MAKING MORE MONEY leveraging the power of LinkedIn. We will begin with a quick group activity to learn how to fast-track connecting in a group setting, and move through refining your profile, developing connection strategies, and taking the skills you already have and use on Facebook, Instagram, and Twitter, to make them work for you in the structured world of LinkedIn.
Integrating the best in coaching, psychology, goal-setting, and accountability, Erica McCurdy has earned a reputation for being one of the best coaches in the Metropolitan Atlanta area. She is an active member of Forbes’ Coaches Council and a credentialed member and mentor coach for the International Coaching Federation (ICF). As a Master Certified Coach, she holds four specialty coaching certifications: Certified Professional Master Coach; Certified Business Coach; Certified Group Coach; and Certified Youth, Parent, and Family Coach. Erica has been recognized four years in a row as a “best of” business in her industry, listed four years running as a “Top Atlanta Coach” by Experteer, is an instructor in the ICF Core Competencies, and is a proud coach and mentor for the Navy SEAL Future Foundation. You will find her regularly featured on MSN, US News, Recruiter.com, Forbes, Business News Daily, Fox News.com, Elite Daily, Best Company, SparkHire, AARP Life Reimagined, LiveStrong, GoodEveryDay, Money For Lunch Radio show, Money Nomad, FlexJobs.com, Bustle Magazine, and more. In addition to her executive career, she has founded several start-ups including her favorite, Georgia Sanitation, Inc. which she sold in 2006. A native Atlantan who is committed to her community, Erica is a passionate Rotarian, Paul Harris Fellow, a member of the National Society of Leadership and Success, and a past president and sustaining member of National Charity League.
You can learn more about Erica and her business and family practices at www.McCurdySolutions.com and www.ATLDIV.com
This past Wednesday I had the pleasure of enjoying a fine cigar and a few beers with my friend and colleague, Paul. I haven’t seen much of him lately as he has been traveling. Our cover story was to discuss his August presentation to ITB Partners and to update one another on our activities. Well, we did all of that of course, but the real mission was to introduce Paul to my favorite cigar bar. As a subscriber to my blog you already know that I strive to mix business and pleasure whenever possible.
I arrived a little early and noticed that Paul was already there, still in his car talking on his cell phone. Later, he told me that he was finishing a business call. Life in the digital age. I continued inside and went straight for the humidor. Although it was a bit understocked, I found a favorite brand and paid the attendant. Paul entered the humidor at that time, so I showed him around. He made his selection then we lit up, found seats at the bar and ordered our drinks. After exchanging a few pleasantries, I told him the history of the establishment. I pointed out that the venue is designed to accommodate people who come in during the day to enjoy a cigar while working. They offer WIFI and provide ample outlets to charge electronic devices and to power laptops. In addition to seats at the bar, there are several workstations and a private room suitable for meetings. I went on to say that I am there at least one afternoon each week, usually working on my blog post. I confessed that I have branded those visits as “going full Hemingway.” That elicited a hearty chuckle from Paul. He was impressed with the venue, including the humidor, and the layout. We were off to a good start.
As the primary business reason for our meeting was to discuss his presentation, we got right into that topic. Paul wanted to know how to position his talk as the audience wouldn’t be his typical prospects. I told him that there were two main points to consider. First, the members want to learn about him. They want to know his background and how he came to be involved in his current situation. Secondly, they want to know about his employer and the product he’s selling. I said, “keep the discussion at 40,000 feet.” They don’t need to get into the details, they just need enough information to make good referrals. Also, I told him that I had adopted the Guy Kawasaki 10-20-30 rule for presentations. Ten slides, twenty minutes, using a 30pt font. As our members don’t need to hear a lecture or an infomercial, I advised Paul to facilitate a discussion. He agreed to send me his draft and I offered to help arrive at the final product. I noticed that his stress level had dropped significantly. That could have been the effect of the cigar and beer. Who knows?
We moved on to chat about his progress. He is selling an innovative, one might say disruptive, integrated software package. Paul began by telling me about a major QSR brand that contacted him to complete a request for proposal, (RFP). I asked if an internal contact had provided the invitation. He said no, but that it came by way of an obscure article that spoke well of his product. I felt instant validation for my resent admonition on the importance of writing articles to leverage one’s brand. He went on to say that his team built a solid relationship with the client by demonstrating their familiarity with franchising and the challenges of store development. Apparently, his competition was represented by technicians who lacked knowledge of or an appreciation for the requirements to manage the challenges of a growing franchised restaurant brand. I said that closing this deal should propel his business to a whole new level. He agreed and moved on to talk about his negotiations with a non-food franchising concept.
Having heard of Paul’s recent successes, I reminded him that we are prepared to leverage his efforts through our social media and public relations platform. He said he had forgotten about those benefits. So, I spent the next few minutes reminding him about our capabilities. He was sold. My thoughts moved to other possible referrals. By the end of our conversation, I had a long list of connections to make on his behalf.
Paul and I had a productive meeting, as I knew we would. I have long understood the boost I get from spending time with friends and colleagues in a relaxed, fun environment. If you don’t enjoy your work, you are probably pursuing the wrong career. Your job should be fun, so find every opportunity to work in a place that stimulates your creativity and provides personal satisfaction. You will be glad you did!
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Most businesses depend on new business from existing clients and need to acquire additional clients to thrive. Aggressive marketing along with advances in technology and innovation has enabled competition to encroach upon your company’s product and service offerings making developing new business more challenging.
Value-Based Selling
Best practices for developing business has evolved; 82% of shoppers conduct online research before buying.1 Unlike the two traditional sales methodologies, ‘Selling’, where a salesperson tries to push prospects to make a purchase or ‘Marketing’ which tries to pull prospects to make a purchase, ‘Value-Based Selling’ attracts purchasers by imbuing the reasons your company’s products and services are valuable to them.
Podcasting Establishes Your Business has Value
A podcast with compelling content triggers three purchaser qualifiers: ‘Know – Like – Trust’. A podcast that offers solutions to a prospect’s business issues or enhances their lives connects your company to its target market, increases brand recognition, develops a relationship and establishes your brand as an industry authority.
Interesting Facts
Podcasting started in the 1980s and was known then as ‘audio blogging’
In 2004, the term ‘Podcasting’ started as a blend of iPod and broadcasting
Sale of pro microphones will grow 50% by 2021 (Futuresource Consulting report: 11/22/17)
2 Podcasting Levels the Competitive Playing Field
Podcasting is Easy and Economical
Recording a podcast is less complicated and less expensive than producing a video. You can simply talk into a smartphone and upload it to YouTube. If you would like to have a professional production, consider recording at a podcast studio that can enhance the sound quality and provide studio services such as editing – voice-overs – jingles and more.
Be Heard & Increase SEO
In addition to posting your podcasts on your website, LinkedIn company profile, and social media, expand your connections by linking your podcasts on popular listening networks like Stitcher – iTunes – Spotify & Google Podcast. To increase opportunities to be heard, ask a podcast studio if they can distribute your podcasts on syndicated channels like IHeartRadio.
A Primer for Producing Your Own Podcast
Craft Content of interest to your target market
Your Podcast is your firm’s Digital Voice – Imbue it with your company’s personality
It can be formal or folksy like Southwest Airlines
Tips for Professional Production:
Editing & individual microphone sound enhancement
Voice overs / intros – outros / jingles
Have a show host & guests who are clients, prospects, industry executives & authorities…
Distribute to networks to be heard by prospects outside your connections
3 Podcasting is the Media of Choice Today
The Age of Content
Anywhere you are out and about, the chances are you will see people interacting with their smartphones. Just as you are reading this article to leverage what you can learn about podcasting; they are also seeking content to learn or be entertained.
You Can Listen to a Podcast
There are a plethora of marketing options on the internet: email blasts / blogging / videos / vlogging, however, they all demand your visual attention. Podcasting’s popularity can be attributed to the fact that you can listen to a podcast anytime and anywhere; in a coffee shop or performing a multitude of pursuits; driving, running, walking the dog, mowing the lawn…
Statistics Worth Knowing*
62 million people listen to podcasts weekly, a 17% increase in 2018 over 2017*
Facebook had 15 million fewer users in 2018 than in 2017
45% of monthly podcast listeners have a household income of over $75K
27% of US podcast listeners have a 4-year college degree vs 19% for US population
*2019 Podcast Stats & Facts posted by Podcast Insight with credit to Updated stats: Edison Research
Infinite Dial 2019 released March 6, 2019. Q1 2018 report from Nielsen, March 20, 2018.
1: As reported in Forbes: New Research Shows Growing Impact of Online Research on In-Store Purchases, by John
Ellett, Feb 8, 2018 credits report from The ROBO Economy (Research Online Buy Offline).
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While engaged in recent networking activities I became acquainted with a Senior Consultant assigned to the Atlanta office for a National Outplacement Company. He had heard about ITB Partners and wanted to learn more about our program. During our discussion, I asked about their activity level, given that the economy has improved, and unemployment had reached a historic low. I was somewhat surprised to learn that their business was still strong. He said that, notwithstanding the strength of the economy, many companies are reorganizing their workforces to better serve their customers and achieve a competitive advantage. I found this interesting and made a mental note to explore the issue further as I thought it would be a good topic for an article. Two weeks ago, my health-care-consultant-friend and colleague, Faith told me that she had just finished an engagement to help a client through a major reorganization. That triggered the memory of my conversation with the Outplacement Consultant so I asked her if she would like to collaborate on a blog post. I find it interesting to learn how large companies endeavor to maintain a competitive advantage as we transition further into the Digital Age.
Executing a restructuring program is a complex endeavor that includes the risk of lawsuits and unintended consequences. The risk profile increases with the scope of the program and the number of employees affected. To minimize risk, major companies create a comprehensive plan that justifies the business case for the reorganization; evaluates alternatives to achieve their goals; and establishes criteria for employee termination or reassignment. The Corporate General Counsel is a key player to ensure compliance with Federal and State Laws. Additionally, the plan will include an analytical process to ensure that the impact of the reorganization doesn’t disproportionately affect protected classes of employees. A labor economist can perform this role. The written plan and documentation of the reorganization is necessary if required to defend a lawsuit.
Experts in the field of Corporate Reorganization advise their clients to think creatively when considering a reduction in force. This intrigued me as I’ve witnessed the failure of many reorganizations. Often, projected benefits were never realized as they were offset by lost productivity and poor customer service, ultimately dampening brand value. From my perspective, lost institutional knowledge wasn’t adequately considered which led to subsequent re-staffing, including a certain number of rehires.
Talking this over with Faith, she told me that her client had set an objective for a 10% reduction in workforce (RIF) and process improvement realignment (PIR) effective January 1, 2020. The median years of service for their Care Advocates are eight years. During those years they’d learned how to navigate internal systems and politics, providing maximum value to the company and its clients. In response to the directive, the client wants to ensure that their Care Advocates are happy and fulfilled in their current position. Furthermore, they want to retain their institutional knowledge to the extent possible.
It is essential that their employees are engaged and thriving as that brings about the best patient outcomes. People thrive when they can contribute and receive value. The most significant contributors are those who feel appreciated and part of a greater good. They identify with the organization and what it’s trying to accomplish. It means the organization functions efficiently, with higher productivity and lower cost. So, it’s imperative that employees are in the right position and feel appreciated for the effective use of their talents.
Faith said the RIF/PIR process began by offering all employees an opportunity to take personality profiling diagnostics to unlock suppressed interests. This information helps dedicated Senior Recruiters direct them to opportunities in other departments. These Recruiters will connect them with other hiring managers and inform them of relevant postings on internal job boards. A structured communication strategy was designed to keep the Care Advocates informed of the status of the plan. Finally, Care Advocates receive assistance if they want a severance package to seek opportunities outside the organization.
To summarize, Faith said that corporate realignments can be challenging.
Management is well advised to minimize risk by retaining as much institutional knowledge as possible. Employees should ensure they are contributing to their position and to the overall mission, vision, and values of the organization. If they lack a personal sense of fulfillment, they should consider looking for other positions inside or outside the organization. The Health care sector embraces change. Motivated employees should do the same.
For further reading on Restructuring and Reduction in Force, check out these articles.
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me so; please leave a comment.