I’m reading Strategic Connections, an interesting book about networking recommended by a friend. So far, I have found it to be insightful. This past week I came across the author’s list of the 10 biggest mistakes members make. It was amusing and to the point, but sadly truthful. I thought those insights needed to be repeated. However, I’d take a different tact and make the point more positively.
If you plan to join a networking group do so with a strategy in mind. What are you looking to gain from the relationships you develop? Is it for professional development? Or, maybe your intention is to generate more customers. Then again, maybe it’s just for fun and fellowship around your favorite hobby. Whatever your objective, be clear about your expectations and make a commitment to the group. Otherwise, membership is pointless.
So, you’ve joined a networking group. Now that you’re a member, plan to enjoy the full benefits of that association. Your first objective is to become an active participant. Make a commitment to attend every meeting you can. Arrive early and leave late. Don’t come to hear the speaker or enjoy the breakfast and leave. If that is all you want from the group, save your membership fee. You can eat breakfast at home and watch the subject matter on YouTube. But, don’t expect to get any referrals for new opportunities.
Attend the meetings with the intent to be remembered. Stand out from the crowd. An easy way to stand out is by the way you dress. Ladies may wear a distinctive piece of jewelry. I know gentlemen who’ve established a persona by wearing a vest. A vest is stylish, but not commonly worn and will get attention. I like to wear shirts with French cuffs, even if I’m not wearing a suit and tie. Women often wear distinctive pens or scarves to be different. Flag pens, company pens, or even pens from civic associations are noticeable. These ideas also serve as conversation starters. Having a distinctive style is a good start, but you still won’t be noticed if you stand in the corner by yourself. Get into the crowd, mingle, introduce yourself to a stranger. Ask questions of the presenter.
The second broad theme is to interact with others. Don’t hesitate to walk up to a group and introduce yourself. After all, it is expected. It’s the point of networking, meeting people you don’t know to expand your network. Join in the conversation. Show interest by asking questions. That’s how relationships are formed. Don’t spend your time talking exclusively to people you already know. If you find someone standing alone in a corner, go introduce yourself. Often, you’ll find these folks interesting, albeit on the reserved side. And while you’re interacting, focus on important topics relevant to the group. Save discussions about the weather and sports for other occasions. If you’re new to the group, try to learn about their culture, norms, and protocols.
The final point is to become involved in the group. Look for opportunities to demonstrate your competence and leadership skills. Take on an assignment to help the group. Recently, Paula a member of ITB Partners volunteered to organize a Speed Networking Event, over cocktails and hors d’oeuvres. The event was a big success. Paula was recognized for her initiative. You may volunteer to speak on an important topic or serve on a committee. If your group meets for breakfast, organize an after-hours cocktail party. Show your commitment and your ability to plan, organize, and follow through. These activities demonstrate your competence, leading to more referrals.
Networking is the most effective way to land that new job or to expand your business. Approach the concept with enthusiasm and a plan. As with any skill, networking can be learned. With a little guidance and practice, you will gain confidence. Confidence leads to credibility and credibility leads to opportunities.
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