Month: March 2019

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Interact, Participate, Engage

I’m reading Strategic Connections, an interesting book about networking recommended by a friend.  So far, I have found it to be insightful. This past week I came across the author’s list of the 10 biggest mistakes members make. It was amusing and to the point, but sadly truthful. I thought those insights needed to be repeated. However, I’d take a different tact and make the point more positively.

 

If you plan to join a networking group do so with a strategy in mind. What are you looking to gain from the relationships you develop? Is it for professional development? Or, maybe your intention is to generate more customers. Then again, maybe it’s just for fun and fellowship around your favorite hobby. Whatever your objective, be clear about your expectations and make a commitment to the group.  Otherwise, membership is pointless.

 

So, you’ve joined a networking group.  Now that you’re a member, plan to enjoy the full benefits of that association. Your first objective is to become an active participant. Make a commitment to attend every meeting you can. Arrive early and leave late. Don’t come to hear the speaker or enjoy the breakfast and leave. If that is all you want from the group, save your membership fee.  You can eat breakfast at home and watch the subject matter on YouTube. But, don’t expect to get any referrals for new opportunities.

 

Attend the meetings with the intent to be remembered.  Stand out from the crowd. An easy way to stand out is by the way you dress.  Ladies may wear a distinctive piece of jewelry. I know gentlemen who’ve established a persona by wearing a vest. A vest is stylish, but not commonly worn and will get attention. I like to wear shirts with French cuffs, even if I’m not wearing a suit and tie. Women often wear distinctive pens or scarves to be different. Flag pens, company pens, or even pens from civic associations are noticeable.  These ideas also serve as conversation starters.  Having a distinctive style is a good start, but you still won’t be noticed if you stand in the corner by yourself. Get into the crowd, mingle, introduce yourself to a stranger.  Ask questions of the presenter.

 

The second broad theme is to interact with others. Don’t hesitate to walk up to a group and introduce yourself. After all, it is expected.  It’s the point of networking, meeting people you don’t know to expand your network. Join in the conversation.  Show interest by asking questions. That’s how relationships are formed. Don’t spend your time talking exclusively to people you already know.  If you find someone standing alone in a corner, go introduce yourself.  Often, you’ll find these folks interesting, albeit on the reserved side. And while you’re interacting, focus on important topics relevant to the group. Save discussions about the weather and sports for other occasions. If you’re new to the group, try to learn about their culture, norms, and protocols.

 

The final point is to become involved in the group. Look for opportunities to demonstrate your competence and leadership skills. Take on an assignment to help the group. Recently, Paula a member of ITB Partners volunteered to organize a Speed Networking Event, over cocktails and hors d’oeuvres. The event was a big success.  Paula was recognized for her initiative.  You may volunteer to speak on an important topic or serve on a committee. If your group meets for breakfast, organize an after-hours cocktail party. Show your commitment and your ability to plan, organize, and follow through. These activities demonstrate your competence, leading to more referrals.

 

Networking is the most effective way to land that new job or to expand your business. Approach the concept with enthusiasm and a plan.  As with any skill, networking can be learned. With a little guidance and practice, you will gain confidence. Confidence leads to credibility and credibility leads to opportunities.

 

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com

Author of: Fighting Alligators, Job Search Strategy For The New Normal
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I’ve Got Nothing!

Jim Weber; Managing Partner, ITB Partners

I recently attended an after-hours networking event hosted by Chad, a longtime friend. Over the past ten years, Chad has assembled a group of professionals who enjoy cigars. My kind of people! His networking events are held once a month at cigar friendly venues around the area.  I believe I attended his kick-off event but haven’t been able to participate on a regular basis due to other conflicts. Most notably my monthly poker game.  Chad’s strategy is to concentrate on building relationships first, with talk of business somewhat subdued. Business cards are exchanged by request only. I like his style. This is as it should be.

Chad’s most recent gathering was at a cigar friendly steakhouse in Buckhead. Chad had reserved a strategic location in the bar area near the live entertainment. It was a diverse group, including a few couples and two single women. There were IT folks, a few from the medical field, a realtor, a marketing director, and a lawyer and his wife. We were all about the same age and dressed in traditional business attire.

During the evening, I had other interesting conversations including one with the female marketing director. Let’s call her Carol. She arrived a little later than I and greeted the regulars before taking a seat next to me.  She introduced herself and we struck up a conversation. Naturally, her first question was about my connection with Chad.  I explained that we have known each other for many years and that I am on the group’s mailing list. I asked her the same question and went into full executive recruiter mode asking follow-up questions to keep the conversation alive. Carol was forthcoming, revealing her career interests and personal history, albeit just the basics. She told me that she feels very confident about her professional skills but mostly enjoys developing her coworkers. She admitted that she was frustrated that she doesn’t know how to leverage her strengths into a more significant role. She said she is passionate about giving back through various causes but hasn’t focused on one in particular. I asked if she had considered working with a career coach. Maybe her most interesting revelation was that she is an introvert, but she isn’t shy and that she’s intuitive. I confessed that I found that rather unique and agreed that she wasn’t shy. When she finished her story she asked for mine. At that point I was feeling a little mischievous. With a friendly smile, I said “since you told me you’re intuitive, why don’t you tell me about me?” She leaned back in her chair and looked me over. Then she said, and I quote, “I’ve got nothing.” I found that amusing. If our roles were reversed, I would’ve made up an interesting story, flattering her of course, to keep the conversation moving.  Not missing a beat, I complied, and the conversation continued. 

I revealed my background story, including the point that I work with coaches who could help her with her career aspirations. The conversation continued until other folks arrived and was redirected elsewhere. Carol is a delightful lady and I enjoyed our conversation.  I must’ve admit however, I continue to be amused by her “I’ve got nothing” comment.  It has become the punchline for our conversation. I’ve since told that story to other friends, both male and female.  They found it amusing as well.    Not because she didn’t regale me with flash of intuitive brilliance, but because she didn’t play along. Then again, I may have been the first to ask her to demonstrate her extra sensory skills. The rest of the evening was as enjoyable as my conversation with Carol, but our conversation was the highlight of the evening. Chad has developed a healthy culture within his group which

isn’t a surprise. ‘Good people’ attract other ‘good people’ and Chad is definitely ‘good people.’ I was very comfortable with his group and plan to attend future events.

At around nine p.m. I made a graceful exit, making a point to thank my host and say goodbye to everyone.  As I was leaving, several guests asked for my business card and I received a few from others. I made a mental note to follow up with Carol as she could be a good client.

Professionally speaking, I had two takeaways from my conversation with Carol. The first was a minor thought that if one is talking about a personal skill, they should be prepared for questions about that skill, even in casual conversation. Be prepared to go with the flow. Of course, Carol could’ve been a bit risk-averse, although she didn’t take my suggestion as threatening.

The second and more important takeaway is that active listening is a powerful tool to make connections and build trust, the foundation of networking.  One of my female colleagues reinforced that point yesterday. After a good laugh about my punchline she offered that people like to talk about themselves. The more you let them talk the greater their appreciation, which leads to rapport, the beginning of trust.  Never underestimate the power of active listening!

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com

Author of: Fighting Alligators, Job Search Strategy For The New Normal

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Speed Networking Event Sponsored by ITB Partners

Enjoy a Spring Evening in Midtown making new network connections over Beer, Wine, and hors d’oeuvres.

When: March 26, 2019 4:30 p.m. to 6:30 p.m.

Building off the concept of Speed Dating, this event is designed to practice and improve your networking skills with a number of people, in short, intense meetings.

The fun begins at 4:30 p.m. with beer, wine, and hors d’oeuvres. A $15 Cover Charge is required.

Our Host, Global Showrooms is located across the street from the Midtown Marta Station on 10th street, at: 10 10th Street NW, Suite 150, Atlanta, 30309

 

For more information, and to register,

Click Here!

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Building Healthy Cultures

Gregg Burkhalter, The LinkedIn Guy

Last week I talked about building a foundation for success.  This week I was walking the walk, immersed in the concept of building healthy cultures.  I have long been interested in developing nurturing cultures, so once again I was in my sweet spot.  The fun began late Monday afternoon, meeting a founding partner to talk shop and other things over cigars and Guinness Draft.  One of our primary topics was the values we need to reinforce to build a better culture and company.  He is a big proponent of the 5C model, but I will save that for a later date.

Tuesday morning, I facilitated the monthly meeting of the Business Executives Networking Group, The BENG.  Gregg Burkhalter was the featured speaker. Greg positions himself as the LinkedIn Guy.  He’s an advocate for personal branding via LinkedIn. Before the meeting, Greg told me that he’s been doing more work for corporations, helping their employees become effective LinkedIn users. I found his revelation shocking. I remember when people were reluctant to join LinkedIn.  They feared their employer would see their profile and think they were looking for another job.

Greg said that employers realize that their employees are their best ambassadors.  Now, they encourage their employees to become active on LinkedIn. Apparently, this has become an upgrade to many cultures. The cynic in me would say “it’s about time.” With so many people using LinkedIn, employers don’t have much choice. It makes sense to embrace LinkedIn, gaining leverage through their employees’ accounts. At least it seems to be a positive step in the right direction

Wednesday evening, I enjoyed a cigar and a beer, or two, with a millennial friend, Chris.    Chris and I met through a mutual friend. He was about to publish his book on millennial happiness and I had just published mine.  He’s since built a consulting career as an expert on the millennial condition.  Our meeting was meant as check-in and catch-up.  Chris said that he’d recently completed a presentation to Google and delivered a Ted talk.  Currently, he’s moving beyond Millennials to the larger population of career professionals.  Eventually, we moved on to discuss the similarities and differences between Millennials and Baby Boomers from a cultural perspective.  Chris, like me, is involved in helping companies create more effective cultures.

Thursday morning, after closing a deal to recruit another consultant, I moderated our Executive Leadership Team meeting. Although I facilitate these meetings, I try to avoid dominating the discussions.  I want to ensure that everyone’s voice heard and respected. From a leadership perspective, I like Nelson Mandela’s example, be the last one to speak. I believe these values are appropriate for our culture.

Later that afternoon I met a potential client whose company is going through Chapter 11 reorganization.   I was referred to them to help engineer a turnaround. The meeting was mostly a “getting to know you” session.  It seemed to be dragging on until I asked their opinion about what needed to be done. The meeting became much more productive after that. The CEO became animated about the need to penetrate a different segment of the market.  She told me that their primary business development function was her networking through trade associations. They weren’t doing much of anything in the way of electronic advertising, or using social media. It was interesting how the conversation changed after I asked for her thoughts. I believe it solidified our relationship.

Friday, I facilitated our monthly member’s meeting. The speaker was Josh Sweeney of Epic Culture. Epic Culture works with companies to build better cultures and thereby, improve performance. The topic of his conversation was “Culture First Hiring.” In other words, focus on tje best fit for the employer’s culture, assuming they meet the skills and experience required of the job.

It isn’t often that I’m able to spend an entire week working on my favorite issue.  Building a healthy culture is most gratifying.  Yes, it was a good week!

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com


Author of:  Fighting Alligators, Job Search Strategy For The New Normal

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Gregg Burkhalter Presents To BENG

Gregg Burkhalter, The LinkedIn Guy

Gregg Burkhalter, “The LinkedIn Guy” presents to the BENG Atlanta Chapter, March 12, 2019. Gregg is an awesome presenter who always delivers! In every presentation, he brings new tips and techniques to make your LinkedIn profile best represent your personal brand.

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com



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Build a Solid Foundation for Success!

Having a background in Strategic Analysis and Planning has served me well during my career.  It has been especially useful when coaching clients and building my start-up.  My passion is sharing my experience and training folks on the fundamentals of strategy development.

This week I had three opportunities to indulge my passion.  Meeting with several members of our Executive Leadership Team regarding our Strategic Review, I listened to their thoughts about growing our brand. I talked with a prospective client about a senior level search.  We discussed the ideal candidate profile for a small, growing enterprise.  And, I spent time working with my consultants developing diagnostic tools to help our clients identify risk and opportunities.  I was in my sweet spot and it was exhilarating!

Strategy is about engaging an optimal combination of resources to meet an objective and create a competitive advantage.  The strengths of the enterprise are the foundation for strategy.   These strengths are required to ensure success.  Has anyone ever suggested that you take stock of your weaknesses and build a strategy around them?  I don’t think so. Crafting strategy must be grounded.  A mismatch of desires and capabilities will be disastrous. Do the firm’s resources; people, processes, systems, and cash flow support the strategy?  Strategic analysis will create filters to sort out these issues.  For the best result, focus your analysis on people, processes, and systems, as well as the strength of your brand.  The result of your work will validate objectives and begin the process of strategy formulation.  

A company’s objectives must be relevant to the current state of the business.  Is a solid foundation in place to execute the strategy? Are your people engaged and aligned?  Is the culture solid and supportive?  Are processes and systems in place to track performance and hold people accountable?  Procedures and systems are necessary for management to provide guidance, track progress and take corrective action.   Are financial resources available to support the strategy?  Is the company’s brand equity strong enough to ensure success?  If the answers to any of these questions is no, intermediate objectives must be considered.

There is significant downside risk in pursuing an objective that hasn’t been properly validated. Confidence in the leadership team will be shaken.  Overall, morale will be diminished.  Rebuilding confidence will become a time-consuming distraction which may put the primary objective out of reach.  

Likewise, if the culture doesn’t support the initiative, the organization may become mired in their own confusion.  Creating buy-in is mandatory.  A lack of support will create resistance and derail success.

If a new hire is required, one must understand the time it takes for that person to become effective.  It may take three to six months to fill the position. On-boarding, and ramp-up time must be considered. Becoming an effective contributor could take a full year’s worth of effort.  Setting performance goals for a new hire, should be pushed out one year, and even then, the incumbent may not reach their full potential for two or more years.  

I am reminded of a marketing strategy a former employer attempted without validating the building blocks for success.  I thought the basis of the concept was sound but needed more testing.  Instead, the company executed a national roll-out without buy-in from the organization.  What seemed like a viable concept, became a complicated program that layered on new packaging, a contest, and bounce-back coupons.  Communicating the value proposition for the initiative was a monumental task that failed miserably.  Before launching the campaign, I asked the VP Marketing why he was opposed to starting small, then building on the concept over time.  I had recent experience in a similar situation which I thought to be relevant. He told me that he needed a big win to improve the morale of the department.   Not a convincing rationale, I thought.  Ironically, this failure further demoralized the department.  A brilliant concept, in my opinion, was never realized because they went for a home run instead of a series of base-hits, to use a baseball metaphor.  They didn’t build a foundation for success.  The concept was never tried again.

I realize that time is of the essence in this highly competitive, disruptive environment.  However, mistakes are costly and time-consuming.  Big mistakes at a critical time in a company’s development can be fatal. Good leaders understand this dynamic and its tradeoffs. Often, an objective requires intermediate steps to be realized.  Is the foundation ready?  If not, people, processes, or systems need to be addressed.  

When developing strategy, one must have a clear understanding of the company’s strengths and capabilities, as well as the timeline and resources available to realize the objective. In other words, success begins by building a solid foundation to support your strategy.

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com


Author of:  Fighting Alligators, Job Search Strategy For The New Normal



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Bring Me Solutions, Not Problems!

I enjoyed another productive week.  Monday, I attended a cocktail/dinner reception for the Dean of the College of Business for my University.  This reception included a small intimate group of staff and alumni.  It was fun to catch up with old friends and make some new ones.  I spent Tuesday evening with four alumni volunteers discussing ways to move the Atlanta chapter forward.  Wednesday, I went Full Hemingway working at a cigar bar. I call it ‘Full Hemingway’ as I imagine Earnest at work, alternating between puffing on his cigar and sipping scotch.  Working with a cigar in one hand and a Guinness in the other is my favorite way to read a contract, or to write my blog posts.  Also during the week, I had productive discussions about potential assignments and signed a new consultant.  Thursday was a bit of a hiccup, however.

At this point in my career, my favorite role is that of a mentor and coach. This style works well for me when interacting with alumni volunteers as well as leading my consulting group. I cannot say it’s always easy as my nature is that of an action oriented, ‘get-it-done-now’ kind of guy. Fortunately, I’m usually able to resist that urge. Sometimes, my coaching style will resemble playing a hand of Poker. Especially if someone tries to dump their perceived problem on me.  An issue has been building.  It came to a head this week.  So, I moved into Poker mode.

It began a couple of months ago when two of my practice group leaders recommended a significant change in strategy for our consulting group. Their recommendation was based on personal beliefs, not data.  Without speaking to the merits of their idea, their timing was perfect. We were beginning our strategic review and I needed someone to drive the process.  Besides, the analysis would determine the viability of their thinking or not.  As they had not presented a well-thought out strategy, and plan, I felt satisfaction by handing the issue back to them to properly evaluate.

Thursday, our leadership team reviewed the findings of the strategic analysis and discussed recommendations for our 2019 plan. It was noteworthy that our clients expressed almost no interest in the concept floated by my colleagues months ago.  The data had spoken. My colleagues were silent on the issue so I let it die a natural death. 

However, another more important issue had been revealed.  I was not surprised by the finding, but it still needed further clarification. I’ve had enough expertise with marketing research to know that a customer’s stated need is often a symptom of some other issue. Reacting to a perceived need without additional analysis can become an expensive waste of resources. However, one of the two practice leaders who floated the other strategic change became agitated that we were not addressing this perceived need to his satisfaction. I did not respond to his comment, nor did anyone else.  His outburst gave me pause, however.

Later, in a conversation with this colleague, I asked if he was interested in analyzing the issue; to recommend a course of action and create a plan. I asked if he would like to take the lead on this project. In poker terms, I just called his bluff. His response was, “gee, that’s a lot of work. What’s in it for me?” I thanked him for his honesty and ended the conversation. He had told me everything I needed to know.  I realized that I have a coaching issue to address.

Early in my career, I was coached to bring my boss solutions, not problems. That advice served me well as I’ve built my career by analyzing gaps in performance; evaluating alternative solutions; creating plans to realize the optimal solutions and executing those plans. In my world, this is the fundamental role of a professional. This is so natural to me that I feel as if I’m interacting with an alien if I encounter someone who doesn’t live by this concept. If you want to be a professional bring me solutions, not problems.

My friend Faith thought the timing of this topic was interesting as it reminded her of a conversation, she’d had this week.  She told me that “clients are looking for the value that solutions generate. It is hard to unseat an incumbent when they have returned value year after year.”

Executives have a lot on their plate.  Their time is precious.  Spending time listening to someone complain without offering a solution is a waste of time and it’s irritating.  In fact, if this behavior persists, it will eventually end one’s status, and employment.

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com


Author of:  Fighting Alligators, Job Search Strategy For The New Normal