ITB practice leaders make a difference. Here is a case in point.
Mark Grace is an ITB practice leader on Customer Experience for businesses and consumers.
He sees society at a new inflection point, building to a new level of achievement. Just as Thomas Kuhn coined the word “paradigm” to explain the scientific revolution and its impact, Mark coined the word “experidigm™” to describe the all-at-once consumer experience revolution and its future direction.
The experidigm inflection point means that the economy and associated consumer actions are moving beyond a product centered world to buying a complete experience universe. BtoC and BtoB now buy whole experiences potentially made up of hundreds of products and services (i.e. Utilities buy all the products of the Smart grid all-at-once). To support the buying of an entire experience, businesses are organizing in new, non-silo product ways to manage the logistics, marshalling, and delivery to these experience buying consumers (ie Uber, Airbnb, etc.). Consumers are intentionally integrating the new experiences in to their lives in new ways.
Recently, Mark was awarded a patent on “how to design experiences” (https://www.linkedin.com/in/markgracebeyondvia). He has created “Applied Experidigm Zones” where you can go to learn how to experidigm. To learn how to offer experidigms to consumers, Click Here.
Mark Grace holds six additional patents on how to visually communicate and steward the creation of experiences. Mark has published six books (amazon.com/author/markgracepath) describing “how to experidigm,” teaching consumers and groups how to integrate products and services into joyful experiences. Mark regularly offers seminars for corporations and consumers.
For further information about Mark Grace, review his ITB profile at (www.itbpartners.com). Get a free assessment to design your all-at-once customer experience.