Day: August 26, 2014

“Just the facts, ma’am.”  For those of us old enough to remember the television series “Dragnet,” that phrase was made famous by Detective Joe Friday.   Detective Friday stayed at peak productivity by focusing his interviews on the facts.  The facts speak for themselves, or at least they should.  Irrelevant, or superfluous information is a waste of precious time.   Detective Friday maximized his productivity and effectiveness by sticking to the facts.

During my corporate career, I learned many principles of effective communications.  Two of those points stand out above the rest, at least to me.  The first principle is:  Tell them what you are going to tell them; tell them, and then tell them what you told them.  Every presentation has a beginning, a middle, and an ending.  The beginning states the objective of the presentation;  “tell them what you are going to tell them.”  The middle presents your case; “tell them.”  The ending, or summary, “tells them what you told them.”  Your resume format follows the same principle to a point.  Your Career  Summary sets the stage.  It reveals what you plan to tell them in the body of your resume.  Your job history is the meat of your resume.  It speaks to the relevant details of your career, which are the key accomplishments.  Your Career Summary is your personal positioning statement.  Your job history is supporting evidence.  One must support the other.

The second principle is to know your audience.  Who are they?  What is their background?  What are they looking for?  What do they want to hear?  What code words are they looking to hear?  How much time do you have to make your point?  Knowing your audience is fundamental to delivering a successful speech.  This principle is equally important to crafting an effective resume.  When you consider the audience for your resume, understand that they are looking to maximize their productivity as well.  “Just the facts, ma’am.”

As with any communications vehicle your resume must make an impact on the reader.  When the reader puts your resume down, she should be able to recall your top three attributes; your unique selling proposition. Yeah, I get it!   So, your resume must be highly focused and to some extent repetitive.  Repetitive in the sense that key themes are reinforced throughout the document.  All too often I see resumes where facts have been obscured by superfluous adjectives which render the message trite and meaningless.  “Just the facts, ma’am.”

Think back to successful networking events you have attended.  Who did you meet that stood out from the pack, someone you remembered?  You can probably still tick off two or three key points about that person.  He must have impressed you enough to remember him.  His message was likely to have been clear, concise, and to the point.  Your resume should be no different, except that it lacks the full dimension of a face-to-face meeting.  A resume is consumed by only one of the reader’s senses, her vision.  Coupled with the fact that resumes are briefly scanned for content, the burden is on you to get your message across, understood, and remembered.  The content must necessarily leap off the page to be absorbed by the reader.  The best way to make an impact to be remembered is to present key information in short bursts.  To be remembered, focus on the facts of your accomplishments and reinforce your theme throughout your resume.