ITB PARTNERS’ JERRY HEILPERN RESURRECTS ATLANTA MEAL DELIVERY STARTUP

Saige Personal Chef

In a period of roughly 14 months, Jerry Heilpern of ITB Partners successfully decreased Food Cost from 110% of sales to 20% of sales, labor cost from 95% of sales down to 19% of sales, and reduced packaging cost from 65% of sales down to 12% of sales.

Under Heilpern’s guidance, the Saige kitchen was converted from a typical casual dining restaurant kitchen, in which many products are brought in pre-made through the back door, to a kitchen in which every meal is fully made from scratch, even down to the sauces.

Heilpern brought further efficiency to the production process by purchasing and instituting Chef Tech as Saige’s cost of sales management program, which allows Saige to track actual food cost against theoretical food cost and results in more efficient ordering and a significant decrease in food waste. Chef Tech additionally allows Saige to track and flag any allergens within dishes and recipes.

Chicken Dinner

In this time, Saige also instituted standardized recipes for every production cycle and every product and has created a photo catalog of every single menu item to assure consistency in plating and portioning. Since May 2018, with the promotion of a new Head R&D Chef, Chef Joshua Heilpern, over 175 new menu items have been added to Saige’s catalog. The net effect of all of these changes has resulted in a vast improvement of food quality, variety, and flavor.

Pork Schnitzel

Finally, since July 2018, the company has been experiencing a sales increase of 10% week over week. Saige looks ahead to the 2019 year with excitement and confidence under the leadership of Jerry Heilpern, as they continue their individual meal delivery, launch their new catering service, and continue to expand their product catalog.”

About Saige:

“Every Sunday, Saige Chefs delivers fresh, healthy, chef-prepared meals straight to the doors of customers across the Greater Atlanta Area, offering dishes catering to a variety of diet types, including vegan, vegetarian, pescatarian, and gluten-free. Meals arrive fresh, ready to be stored in the refrigerator and reheated in the oven or microwave whenever convenient! Quality meals with impeccable flavor start at $11.99/meal for adults and $6.99/kids.

Saige Chefs has additionally recently launched corporate and private catering services, and will soon be introducing fully prepared and delivered meals for four at just $9.99/serving. Learn more at saigechefs.com or contact help@heysaige.com with inquiries.

For more information about ITB Partners and how we can help you, contact -Jim Weber at (770) 649-7051  or  Jim.Weber@itbpartners.com